Welcome to the very first episode of the Creator Economy Survival Guide Podcast. I'm your host Zi Yuan, a digital marketer, content creator and creator economy enthusiast. In each episode, we'll share our learnings and experiences and do deep dives into the latest and best strategies on how to navigate and survive the Creator Economy for your company or brand. I can't wait to share with you the exciting lineup of guests and episodes we have coming up!  If you have any ideas for possible episode topics that we should cover on the show, or you know someone that would be a perfect guest, mak ..read more

In today's episode, we discuss the six content creation hacks that can help you spend less time on marketing and more time actually running your business. In today's fast-paced digital world, creating quality content is essential for businesses to attract and engage their target audience. But content creation can be time-consuming and overwhelming. Today's guest Kushank Aggarwal (@digitalsamaritan) is a  content creator and a business owner with over half a million followers across TikTok and Instagram. We're sitting down to discuss some content creation hacks that can help you create qu ..read more

Welcome to this episode, where we discuss both the green and red flags to look for when hiring and working with influencers. Influencer marketing has become an important part of digital marketing for many businesses. It provides an effective way to reach target audiences through the voice of trusted influencers. However, it can be challenging to identify the right influencers for your brand, and there are many potential green and red flags to know when working on a marketing campaign. Today's guest Kaya Marriott, also known as ComfyGirlCurls/CreatingwithKaya, is a Vancouver-based content crea ..read more

Welcome! In today's episode, we discuss the four common mistakes that businesses make when advertising on TikTok. TikTok has become a popular platform for businesses to reach their target audience through advertising. However, there are a few common mistakes that many businesses make when it comes to advertising on TikTok, which can negatively impact the effectiveness of their campaigns. In this episode, our expert panel will discuss the four TikTok ad mistakes that you should avoid making. Today's guest Ee Anne Lee is a digital marketing expert with extensive experience working both in-hous ..read more

Welcome to this episode, where we discuss the top 5 things you should consider before investing in influencer and user-generated content (UGC) marketing. In today's digital age, social media has become an essential part of our daily lives, and businesses are taking advantage of this trend to reach their target audience through influencer and UGC marketing. However, before diving into this type of marketing, it is essential to understand the basics and factors that can make or break your marketing campaign's success. Today's guest Danielle Ryan (@itsdanielleryan) is a small business expert and ..read more