One of the most important parts of SEO will always be keywords. Keywords help internet users find relevant information, and they help content creators get Google’s attention and let it know what their content is all about.  However, this doesn’t mean you should just fill your website and your content with keywords relevant to your business. Doing this is called ‘keyword stuffing,’ and it’s not as successful as many people would hope. Spamming keywords can make your content appear poorly generated and disingenuous. Keyword-stuffed blogs and articles look like low-quality content, and no on ..read more

Quality assurance is the vital process of ensuring that a product or service meets its requirements and expectations. In the context of software development, this is responsible for identifying and fixing any defects in software before it’s released to users.  In basically every industry, regardless of what’s being created, quality assurance is an absolute necessity if you want to create a quality product that your customers will love. Bugs and mistakes aren’t just annoying; they can also give off the impression that your New Zealand business isn’t as careful or detail-oriented as it shou ..read more

What’s one of the most essential parts of an ecommerce website? Ensuring your guests stick around to buy something, of course! You want your curious customers to be intrigued by your website’s design so they stay to see what you have to offer. Remember, first impressions are important, and the way your site looks and feels can make a very good (or very bad!) first impression. What exactly are the elements of a high-converting website? Your end goal is to have a website created that generates the most clicks and sales as possible, but the steps to that goal may seem blurry if you’re not sure w ..read more

There are certain SEO trends in 2023 that all business owners with websites for their companies should pay attention to. There are many trends and tactics that are popular right now, but the five trends in this article are some of the most prominent. It’s extremely important for you to keep your site updated with modern tactics and web design methods so that your site stays current. This will show your customers and guests that you pay attention to what’s effective and that you care enough to keep your site updated. On the other hand, if you stick to what worked a few years ago, your site cou ..read more

When it comes to software development methodologies, there are two main types that are predominantly used in the world of software development: agile and waterfall. Each method has its strengths and weaknesses, and you may be used to one or the other. But, a key way to make your future projects better and more streamlined is to explore different development methods and determine which is best for you. What if a different development style is better for you? Read on to learn more about the two main types of software development, agile and waterfall. What Are These Development Methods? This may ..read more

If you have any interest in SEO, or search engine optimisation, then you’ve undoubtedly heard of the term ‘keyword research’ before. Keyword research is a vital part of creating effective website content that people actually want to search for and read. Like most other parts of SEO and web design strategy, keyword research is heaps more complicated than you might initially think. No worries, you’re in luck! There are heaps of useful keyword research tools that you can use to find the best keywords for your content. Read on to learn what tools you can use and how you can use the keywords you d ..read more

The software industry is continuously evolving, and keeping up with trends can be difficult. There are a few key software development trends that are worth paying attention to now in 2023. We’re well into 2023; what top trends and tactics are there to keep an eye on? Getting left behind in the software development world is easy if you don’t evolve and adapt the way you do things. Technology is constantly evolving and changing, so savvy software devs must do the same. People will certainly notice if you stick to what was new and trendy a few years ago but refuse to stay up to date with what’s ..read more

When it comes to ecommerce, the checkout process is often the make-or-break moment for a customer. It’s the moment when your customer actually decides to spend their hard-earned money on your goods, and if your UX is poor, it could be the final thing that ends up convincing them to click away and head to a competitor. If the checkout process is much too long, too complicated or too frustrating, customers are likely to abandon their cart and never look back. That’s why it’s so incredibly important to put a lot of thought into your website’s checkout experience. No one wants to jump through a d ..read more

It seems like every business nowadays is having custom websites, mobile apps and software developed for them, and for many good reasons! Custom applications and software can seriously benefit your company and your client base. Convenient digital assets make buying, selling and working with others far easier than it’s ever been. Because of this need for fast, quality software, low-code development technology has been created to aid businesses and aspiring software developers. When most people think about creating software, they imagine long lines of difficult code and complicated processes tha ..read more

The world of SEO is constantly changing, and every year it seems like new SEO methods pop up and old SEO methods become irrelevant. However, one thing will never change – the importance of proper keyword research. After all, without keywords, how will anyone find your business when searching online? You need to hit the right keywords to get Google’s attention so it promotes your content when people search for your services, but before you do that, you need to discover the best keywords for your business. Why Is Keyword Research Essential? Before you start your keyword research, you might wond ..read more