Review: Digital Marketing Online Short Course
Marketing in a digital world with Lerato Monareng
by Lerato Monareng
8M ago
I am excited to bring you a comprehensive review of the UCT Digital Marketing Online Short Course offered by GetSmarter. Whether you're a marketing professional looking to enhance your skills or someone interested in entering the dynamic world of digital marketing, this course claims to equip you with the necessary knowledge and tools to thrive in the digital landscape. In this detailed review, I will explore the key features, curriculum, learning experience, and overall value of the UCT Digital Marketing Online Short Course and further provide you with an honest assessment of the course. Acco ..read more
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Embrace Being a Jack of All Trades: Unlocking the Power of Versatility
Marketing in a digital world with Lerato Monareng
by Lerato Monareng
8M ago
Are you tired of feeling pressured to specialise in just one area? In this enlightening video, I delve into the world of being a jack of all trades especially in the game of AI and discover the incredible benefits it can bring to your life. Gone are the days when expertise in a single field was the ultimate goal. Now, versatility and adaptability are becoming increasingly valuable traits in our ever-changing world. Join me as I explore why being a jack of all trades can be a remarkable advantage. In this video, we'll share insights into how being a generalist can help you: 1. Broaden Your Skil ..read more
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Digital marketing Weekly Trending News: Week 05 – February 2023
Marketing in a digital world with Lerato Monareng
by Lerato Monareng
8M ago
In this week's episode of Digital Marketing Weekly Trending News, I will cover one topic that deserves to trend on its own: Google CEO’s confirmation of AI Features Coming To Search “Soon”. Here a the main highlights of this trend: Google is launching AI-powered features in search results to provide a more intuitive way of navigating and understanding the web. A new experimental conversational AI service called Bard, powered by LaMDA will deliver accurate and high-quality answers to users. Google is committed to making search more efficient for users and will continue to improve these offerin ..read more
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Digital marketing Weekly Trending News: Week 04 – January 2023
Marketing in a digital world with Lerato Monareng
by Lerato Monareng
8M ago
In this week's episode of Digital Marketing Weekly Trending News, I will cover the following trending topics for the fourth week of 2023. 00:00 - Intro 02:55 - Microsoft FY23 Q2 earnings look promising, despite mass layoffs 08:20 - Why Is Google Ending Universal Analytics? 17:30 - LinkedIn’s New Feature Can Help You Find Must-Read Newsletters 24:10 - Twitter has launched a Search Keyword Ads beta test for all advertisers 28:50 - Top 10 TikTok Influencers in 2023 [+ How to Become One] 33:20 - Best Web Hosting Services of 2023, according to Neil Patel 37:55 - Outro Follow me on social media to s ..read more
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Digital marketing Weekly Trending News: Week 03 - January 2023
Marketing in a digital world with Lerato Monareng
by Lerato Monareng
8M ago
In this week's episode of Digital Marketing Weekly Trending News, I will cover the following trending topics for the third week of 2023.   Topic 01, Twitter's Revenue is Down 40% As 500 Top Advertisers Pull Out,  Topic 02: Google search will feature a chatbot in 2023 its search, to rival ChatGPT  Topic 03: The launch of Apple Business Connect  Topic 04: Microsoft Bing is Testing Topics Search Bar Refinements that are similar to those of Google search  Topic 05: Google is laying off 12 000 of its employees  Topic 06: Instagram January 2023 updates that include Quie ..read more
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How to become a future-fit digital marketing professional in an AI world
Marketing in a digital world with Lerato Monareng
by Lerato Monareng
8M ago
As a digital marketing professional, what skills are required to remain relevant in the age of artificial intelligence? In this episode, I'll explore the key traits and skills that will set you apart in tomorrow's digital landscape and discuss skills to help you become a future-fit digital marketing professional. I will share two models (the T-shaped and V-shaped marketer models) to help you navigate the ever-changing digital world.  Subscribe, comment and like my podcast to level up your digital marketing game and become a leader in your field. Follow me on social media to stay up to dat ..read more
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Digital marketing Weekly Trending News: Week 02 - January 2023
Marketing in a digital world with Lerato Monareng
by Lerato Monareng
8M ago
In this week's episode of Digital Marketing Weekly Trending News, I will cover the following trending topics for the second week of 2023. Topic 01: In This day in search marketing history" I will share four historical events that took place during the second week of January in 2012, 2013, 2020 and 2022. Topic 02: I will discuss Google's introduction of site names to its search Topic 03: I will touch on Automattic's introduction of a new ad network called Blaze (If you don't know, Automattic *is spelt with double Ts, its the company behind WordPress, Tumblr, WooCommerce and another couple ..read more
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11 tips to help you write the best YouTube video and channel descriptions
Marketing in a digital world with Lerato Monareng
by Lerato Monareng
8M ago
Since YouTube is essentially a search engine, the description can further help with your YouTube SEO, allowing YouTube’s algorithm to understand your content better and suggest it to new users, further boosting your YouTube stats and your relevance as a content creator. In this episode, I share the benefits of having a well-written YouTube description and also take you through 11 of my best tips that will help you write the best YouTube video and channel descriptions. Brand awareness is vital because it initiates brand recognition, fosters brand recall, establishes brand trust, creates brand a ..read more
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5 reasons why brand awareness should be a priority for your business in the digital age
Marketing in a digital world with Lerato Monareng
by Lerato Monareng
8M ago
Brand awareness is vital because it initiates brand recognition, fosters brand recall, establishes brand trust, creates brand association and increases brand equity. In this episode, I discuss5 reasons why brand awareness should be a priority for your business in the digital age. Brand awareness might seem common amongst start-ups, mainly because they are new and people don’t know about them. But well-established brands also focus on increasing brand awareness to remain relevant and attract new customers.  Read the full article that relates to this blog on my website https://leratomonaren ..read more
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Organic vs Paid Digital Marketing - 2 Min Tuesday (Ep04)
Marketing in a digital world with Lerato Monareng
by Lerato Monareng
8M ago
In this 2Min Tuesdays episode, I compare the differences between organic and paid digital marketing. I share how organic digital marketing can benefit an SMME without a marketing budget to gain better brand awareness. To learn more about digital marketing tips, tricks and how-to guides, please visit my blog at the following link https://leratomonareng.co.za/blog/  --------------- Also, follow me on social media to stay up to date: Instagram: https://www.instagram.com/leratomonareng_ Twitter: https://twitter.com/LeratoMonareng_ LinkedIn: https://www.linkedin.com/in/leratomonareng/ Facebook ..read more
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