Unlocking the Benefits of Artificial Intelligence in the Advertising Industry
Native Advertising Institute Blog
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7M ago
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Why every company can benefit from a ‘Brand Lift’
Native Advertising Institute Blog
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7M ago
In the Native Advertising Institute’s most recent webinar, Andy Sitta, the head of Seznam Brand Studio in Prague, discussed how the value of marketing campaigns can be more accurately benchmarked ..read more
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How to use native advertising on social media
Native Advertising Institute Blog
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9M ago
Native advertising on social media can seem overwhelming. The various social media platforms are quite different from each other, and it might feel a bit hard to fully wrap your mind around their full potential in a native ad strategy ..read more
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The ultimate guide to native advertising
Native Advertising Institute Blog
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9M ago
At the Native Advertising Institute, our definition of native advertising is paid advertising that matches the look, feel, and function of the media it appears on ..read more
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Could the secret to modern native advertising success be hidden in a dusty old bible?
Native Advertising Institute Blog
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9M ago
What if I told you that the secret to native advertising success can be found by digging deep into the past ..read more
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Native advertising vs branded content: What, if anything, is the difference?
Native Advertising Institute Blog
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9M ago
At the Native Advertising Institute, we market our signature event as the world’s biggest meetup for the native advertising and branded content industry. Although we know that’s a bit of a mouthful, we think it’s important to remember that there are subtle but important differences between native advertising and branded content.  ..read more
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The best native advertising of the 2020s (so far): Inspiration for your next campaign
Native Advertising Institute Blog
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9M ago
The world of digital marketing is constantly evolving, and with the rise of ad blockers and banner blindness, traditional forms of advertising are no longer as effective as they once were. This is where native advertising comes in, as it is a form of advertising that blends in with its surrounding content, making it less intrusive and more engaging for the audience.  So now, the question is: What steps can you take to create an effective native advertising campaign of your own? To get your creative juices flowing, we have compiled a list of eight recent campaigns that really caught our ..read more
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7 great native ad and landing page combos you can ethically steal
Native Advertising Institute Blog
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9M ago
A catchy native ad can go a long way in attracting clicks. But if it doesn’t send audiences to content worth sticking around on, it’s not going to do much for your awareness, engagement or acquisition goals ..read more
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As ‘spray-and-pray’ ads alienate consumers, native offers a solution
Native Advertising Institute Blog
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9M ago
Social media advertising has grown exponentially in recent years, making it easier than ever for businesses of all sizes to reach their target audience. However, a new trend has emerged in the world of social media advertising: the ‘spray-and-pray’ approach ..read more
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Native advertising creativity in the age of AI
Native Advertising Institute Blog
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9M ago
When will AI replace our jobs ..read more
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