When Ads Replicate the Context: Native Ad Formats in the Digital Landscape
SmartyAds Blog » Native
by Irina Kovalenko
8M ago
A native ad looks like an authentic element of the platform and resembles its layout and design. It organically blends into the space to engage with users more effectively and thus enhance ad campaign results. When visitors see a native ad, they may not distinguish it from the content on ..read more
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15+ native advertising examples of cross-platform advertising ideas
SmartyAds Blog » Native
by Irina Kovalenko
9M ago
In today's post-innovation age, the way brands communicate with their audience has evolved dramatically. Amidst the clutter of banner ads, pop-ups, and video interruptions, a new form of digital advertising has emerged, offering a breath of fresh air: native advertising. Before we delve deeper into the benefits, best practices, and ..read more
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All Types of Native Advertising Explained
SmartyAds Blog » Native
by Irina Kovalenko
9M ago
Native advertising is often contrasted with traditional advertising. However, today, native advertising is most likely already a form of traditional advertising, as marketers around the world widely use it. Therefore, for every marketer, business owner, and, in general, a person somehow connected with advertising, it is better to know ..read more
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What is Native Advertising and How Does It Work?
SmartyAds Blog » Native
by Irina Kovalenko
9M ago
Around the world, advertisers choose native advertising as one of the surest ways to reach their target audience. Native ad trends are going up at the speed of light. Ad formats that barely look like the actual ads and drive incredible user engagement are on the verge of glory today ..read more
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Native Mobile Advertising: A Full Guide [+Trends]
SmartyAds Blog » Native
by Iryna Sieliutina
9M ago
Native advertising on mobile devices looks like a rare chance of mutual benefit: more ROI-driving for advertisers, more suitable for publishers, and more than acceptable for the viewers. Since users increasingly consume content using tablets and mobile devices, the highest increase in native advertising is expected to hit the mobile ..read more
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Benefits of Native Ads or How to Raise Click-Through Rate and Engagement
SmartyAds Blog » Native
by Irina Kovalenko
9M ago
Native advertising can skilfully capture the hearts and minds of users as no other forms of ads can. Skillfully disguised as user-generated content, native ads attract the audience's attention and increase purchase intent. Brands worldwide have already appreciated the benefits of native advertising. It is highly customizable and effective due ..read more
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Native Video Advertising: Types, Examples, Best Practices
SmartyAds Blog » Native
by Irina Kovalenko
9M ago
Native video advertising has become increasingly popular in recent years as advertisers look for new and engaging ways to reach their target audience. Native video advertising is particularly popular on mobile devices, where Internet users are more likely to engage with video content. Overall, the popularity of native video advertising ..read more
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Programmatic Native Advertising: Definition, Benefits, and Tips
SmartyAds Blog » Native
by Irina Kovalenko
9M ago
Audiences are tired of the disruptive online advertising experience. The most common reason why users don't like advertising content is that it interferes with editorial content. That is why programmatic native advertising has become a new trend. Digital marketers give away 61% of the digital ads ..read more
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Native ads vs display ads: epic battle
SmartyAds Blog » Native
by Irina Kovalenko
9M ago
The first canonical example of native ad is considered to be the activity of John Deere, owner of the Deere & Company agricultural corporation. He began his magazine The Furrow, which published useful articles about farming and practical tools for it. The target audience was farmers — the main customers ..read more
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Native Advertising vs Sponsored Content: Who Wins?
SmartyAds Blog » Native
by Irina Kovalenko
9M ago
Native advertising and sponsored content may at first glance seem almost the same form of paid advertising. In both cases, the advertiser pays for the ad placement of their content on a particular site, and the resulting content mimics what a particular content produces as much as possible. However, there ..read more
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