How to Boost your sales on Amazon When Sales are Declining on Main Keywords - How to find the Issue
Kickstart PPC Blog
by Kickstart PPC
3h ago
  If you’re a new startup on Amazon and unsure of what to expect, this post will guide you through the first few months of selling, highlighting the kind of growth you can anticipate when you’ve done everything right. Initial Challenges and Effective Strategies Entering a highly competitive niche makes gaining traction difficult. Initially, we found that running standard sponsored product campaigns wasn’t as effective. There were some successes, but the real game-changer was sponsored brand videos. We had a well-produced video for our product that gained significant traction, especially ..read more
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Amazon FBA Launch and what To Expect in 4 months - Reality of Growth Case Study
Kickstart PPC Blog
by Kickstart PPC
6d ago
  Starting an Amazon business can be daunting, especially if you don’t know what to expect in the initial months. It’s essential to understand the growth trajectory and strategies that work, particularly in a competitive niche. Here, we’ll share insights from a recent case study to help you navigate the early stages of your Amazon journey. Initial Challenges and StrategiesEntering a competitive niche makes gaining traction difficult. Initially, sponsored product campaigns might not yield the desired results. In our case, running standard sponsored product campaigns didn't work well. Howe ..read more
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Why Most Amazon Sellers Fail in 2024 - Helping Amazon Sellers with Amazon PPC
Kickstart PPC Blog
by Kickstart PPC
2w ago
  Starting an Amazon business is often seen as an easy route to riches. The idea of buying stock from Alibaba, setting up an Amazon listing, and making millions overnight is alluring. However, the reality is far more complex and challenging. In 2024, many Amazon businesses fail due to several critical factors. Let's break down these realities and understand how to avoid common pitfalls. Misconception of a Get-Rich-Quick SchemeBuilding a successful Amazon business requires time, effort, and investment. It’s essential to treat your Amazon business as a long-term endeavor. Success doesn’t h ..read more
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Urgent New Updates for Supplements Compliance on Amazon - Important for any Supplement Brands
Kickstart PPC Blog
by Kickstart PPC
2w ago
  Today, we have an important update for all supplement brands on Amazon. A new policy is impacting certain niches, and it’s crucial that you understand what’s happening, how it affects your products, and what steps you need to take. Let's dive into the details of Amazon's latest regulations. Who is Affected? The new policy specifically targets brands in the sexual enhancement, weight management, bodybuilding, and sports nutrition categories. If you operate within these niches, you'll need to adhere to new testing protocols outlined by Amazon to continue selling your products on the plat ..read more
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How To Increase Your Sales During Mother’s Day 2024
Kickstart PPC Blog
by Kickstart PPC
3w ago
  Today we’re diving into optimizing your Amazon listings for Mother's Day. With the holiday fast approaching, it's crucial to tailor your strategy to stand out in a saturated market. We’ll go through some essential tips to differentiate your products and maximize your sales during this peak season. Understanding Mother's Day Targeting Mother’s Day is a competitive time for sellers on Amazon. Many brands target generic keywords like "gifts for mom" but fail to see the desired return due to high competition and poor keyword alignment. The key to success is differentiation—making your prod ..read more
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How We Optimize an Amazon PPC Campaign in 2024
Kickstart PPC Blog
by Kickstart PPC
1M ago
  Today we're diving into effective strategies for optimizing your Amazon PPC campaigns in 2024. Whether you're a new seller or have existing campaigns, these tips will help you reduce your TACoS and increase profitability. Don’t forget to subscribe to stay updated with our weekly Amazon PPC content! Strategic Campaign Structuring The foundation of successful Amazon PPC management starts with a well-organized campaign structure. By using a systematic naming convention like EX for exact match, PH for phrase match, and BR for broad match, you can easily identify and analyze your campaigns ..read more
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Determining What Stage your Amazon FBA product is in - How to improve TACOS and Conversion Rate
Kickstart PPC Blog
by Kickstart PPC
1M ago
  Today, we're delving into the intricacies of product launches, exploring the five key stages every brand goes through. Whether you're just starting out or aiming for high profitability, we'll guide you through each stage and provide actionable strategies to propel your business forward. Let's dive in. Identifying Your Stage Every brand falls into one of five stages: Starting, Early, Intermediate, Getting Established, and Maturity. Understanding where you are in this journey is crucial for devising the right tactics to achieve your goals. Starting Stage At the starting stage, your focus ..read more
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How to Use Amazon Attribution | Updated Full Training 2024
Kickstart PPC Blog
by Kickstart PPC
1M ago
  Today, I'm thrilled to walk you through a complete tutorial on setting up Amazon attribution. We'll cover everything you need to know, from understanding the basics to setting up attribution tags and tracking data effectively across different platforms. Let's dive right in. Understanding Amazon AttributionAmazon attribution allows you to track the source of your traffic, whether it's from TikTok, Instagram, Google ads, Facebook, Pinterest, or any other platform. By utilizing attribution tags, you can precisely identify where your traffic is coming from and optimize your marketing effor ..read more
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How to Rank to the Top of Page one with Amazon PPC - Most Important Factors to Consider in 2024
Kickstart PPC Blog
by Kickstart PPC
2M ago
  Today, I'm excited to share with you our proven strategy for ranking your product at the top of page one on Amazon search results. Whether you're just starting out or looking to improve your ranking, this guide will help you crack the code to Amazon SEO success. Let's dive right in. Understanding Amazon's Ranking Algorithm To achieve organic ranking success on Amazon, you need to focus on two key factors: sales velocity and conversion rate. Amazon's algorithm heavily weighs these factors when determining search rankings. If you're not ranking at the top of page one, it's essential to o ..read more
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NEW Sponsored Brand Video options for pushing Top of Search Placements - Advanced Amazon PPC
Kickstart PPC Blog
by Kickstart PPC
2M ago
  Today, we're diving into the latest updates in Amazon Sponsored Brand Video campaigns and how leveraging storefront targeting can skyrocket your results. If you're looking to boost your sales and dominate the top of search results, you're in the right place. Let's dive straight into it. Setting Up Storefront TargetingTo harness the power of storefront targeting, navigate to the Ads Console and select Sponsored Brands. Ensure that video is selected as the ad format, and choose "Drive Page Visits" as your primary goal. Scroll down to select your landing page, opting for the storefront op ..read more
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