When it comes to measuring the success of your Amazon advertising campaigns, you look at the ACOS. But is it okay to just rely on ACOS? No doubt it is the most trustworthy metric, but from the past few months, TACOS is the “buzz” metric in sales and advertising conversions. Despite being a major metric in measuring the success of your campaigns, ACOS does not show the real picture, the larger picture. Let us say we invest $10 in our Sponsored Product campaign. In some time, we get 10 orders and generate $100 worth of sales directly attributable to advertising. So our ACOS will be 10 ..read more

The 2022 holiday rush and the shopping frenzy that comes along with it are closing in. Brands looking to engage with gift-hunting shoppers should implement Sponsored Ads in their Q4 strategy. With so much noise around, it gets almost impossible for new brands to make their presence felt and reach relevant audiences. Holiday marketing using Amazon PPC can help them build impactful strategies to generate awareness among new-to-brand customers and connect with shoppers who are all set to buy. In this article, you will discover practical tips and strategies to maximize end-of-year profits using Am ..read more

Amazon PPC is a risky business. You never know the dollars you spent running PPC campaigns will translate into sales or not. For new brands, it’s especially painful to watch their hard-earned money getting wasted.  We often hear this: “What’s the correct way to optimize your PPC campaigns?” “I am adjusting bids, adding new keywords and removing unprofitable keywords only to see the same results. Where are my PPC campaigns lagging?” Most brands don’t see desired results with their advertising campaigns because they treat every product in a campaign the same way. The top performers in your ..read more

We get asked this a lot: “Is Amazon PPC right for me?”, “Will I be able to make more revenue than what I spend?” Amazon PPC is the fastest way to get your product on top of the SERPs. According to Ad Badger, Amazon PPC ads make up about 30% of Amazon sellers’ total sales. Yet many sellers are skeptical about using PPC.  If your PPC campaigns are created effectively, you’ll see an instant boost in visibility and sales, with more products flying off the shelves.  Benefits of PPC PPC ads are cost-effective: With PPC, you can have complete control over your spend since you pay only ..read more

We know what you’re going through right now. You’ve invested hundreds of dollars in creating a professional video for your best selling product. The video beautifully represents your product. You know it has got what you need to increase clicks, conversion and sales.  BUT it keeps getting rejected.  Not sure why your Sponsored Brand Video Ad won’t pass Amazon’s verification process? We’ve listed ALL the rejection reasons along with best practices to create videos that compel the shoppers to stop scrolling.  #1: Adding external links or private information Any web links, URLs, or ..read more

Launched in 2019, Sponsored Display Ads are the newest type of advertising that’s been growing in popularity since its launch. According to Jungle Scout, in 2021, about 25% of the third-party sellers use Sponsored Display Ads and it accounts for 2% of Amazon’s advertising revenue. In this blog post, we’ve detailed what Sponsored Display Ads are, how they work, how to set them up, why they are important, and what has changed. What are Sponsored Display Ads? Sponsored Display Ads, formerly known as Amazon Product Display Ads, allow brand registered sellers to show their ads to shoppers who have ..read more

About 90% of the Amazon sellers we work with create PPC campaigns without setting a goal first. You cannot throw in a bunch of keywords, set bids and hope for the campaigns to work. The keywords you add, the bids you set, the budget you allot – everything depends on your campaign objective. Whether or not a campaign is successful is also highly subjective. If your goal is brand awareness, you might not be bothered by the increased ACOS; all you care about is the visibility and reach of your campaigns. This quick guide provides you with an overview of the types of Amazon Sponsored Ad campaigns ..read more

Amazon CPC are constantly increasing. According to Marketplace Pulse, advertising on Amazon now costs, on average, $1.20 per click. If you want to maintain the profitability of your ad campaigns, you’ll need to up your keyword bidding strategy. We understand that there can be no one-size-fits-all strategy. Every campaign and product is unique but a general understanding of how keywords work and how you can efficiently dial your keyword bids can leave a huge impact on your bottom line.  What is a keyword? Keywords are the terms your shoppers would type in the search bar to find your produc ..read more

One of the most misunderstood and misused tools on Amazon is Pay Per Click Ads. Every seller knows about it, every seller uses it, but only a handful know how to use it well. There are hundreds of misconceptions about PPC and these misconceptions grew to become myths. Sellers blindly follow them and when their campaigns don’t work, they wonder what went wrong. In this week’s blog post, I have revealed the ten most common myths that are gathered around Amazon PPC. Read, understand and stay away from them. Myth #1: PPC Is The Biggest Factor In Increasing Organic Ranking Up until now, this was p ..read more