Make the Most of Amazon Prime Day
Trellis Blog
by Caroline Powell
1d ago
While Amazon has not yet announced the official dates of Amazon Prime Day 2024, we’ve been trained well enough from past events to anticipate it and pencil it into our calendars. Based on past years, we can expect the two-day shopping event to fall on either July 9-10 or 16-17 (but likely to be the former).  As you’re strategically planning for this sales peak, be sure you’re approaching it as more than just a two-day holiday.  The History of Amazon Prime Day The first Prime Day occurred on Amazon’s 20th birthday, July 15, 2015. The goal was to create a shopping holiday with results ..read more
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Amazon Agency Scales Their High Standards Alongside AI
Trellis Blog
by Geoffrey Martlin
1w ago
Sequence Commerce is a leading provider of eCommerce solutions, specializing in marketing, merchandising, and growth on platforms like Amazon and Walmart. With a client roster including household names like Pillsbury, Duracell, and ANS Performance, Sequence Commerce has built a reputation for driving profitable and repeatable growth for its brands through automation and optimization. Scaling high standards  As Sequence Commerce experiences rapid growth, they face challenges in scaling their excellence and managing their expanding client base. The company found it increasingly difficult ..read more
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Doubling Profits With Dynamic Pricing
Trellis Blog
by Geoffrey Martlin
1w ago
We supported an aggregator specializing in consumable and home decor products to find additional profits through data-driven dynamic pricing.  As a company that focuses on managing a diverse range of high-quality products, they’ve secured a prominent position as one of Amazon’s leading sellers. We were tasked with growing their profits and gross contribution margin by mapping out their “pricing landscape.” As our dynamic pricing platform gave structure and time back to their team, they were able to further carve out their niche. Standardizing pricing procedures  With a focus on ma ..read more
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Doubling Profits With Dynamic Pricing
Trellis Blog
by Geoffrey Martlin
1w ago
We supported an aggregator specializing in consumable and home decor products to find additional profits through data-driven dynamic pricing.  As a company that focuses on managing a diverse range of high-quality products, they’ve secured a prominent position as one of Amazon’s leading sellers. We were tasked with growing their profits and gross contribution margin by mapping out their “pricing landscape.” As our dynamic pricing platform gave structure and time back to their team, they were able to further carve out their niche. Standardizing pricing procedures  With a focus on ma ..read more
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Established Marketplace Seller Increases Sales By 754%
Trellis Blog
by Geoffrey Martlin
1w ago
Found in 2004, Winston Products is an innovative product design, product manufacturing, and merchandising company leading several categories on Amazon and Walmart.  Winston Products has 6 brands, 200 patents, and are the US market leader in towing, tie-downs, and now expandable garden hoses. Their products are in 13,000 stores in the US. Partners to support  operations Winston Products was successfully running their marketing and merchandising through agencies in 2021 and 2022. However, growing fast and managing large product catalogs they recognized the potential for improvement t ..read more
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11 Best Amazon Storefront Examples (Best Practices)
Trellis Blog
by Fahim Sheikh
3w ago
If you owned a brick-and-mortar store, you’d put time and effort into ensuring it’s clean, orderly, and reflective of your identity as a company. That’s why it’s important to do the same for your eCommerce footprint. An Amazon storefront can be a great way to create a coherent first impression, showing shoppers what they can expect when they make a purchase. In this post, we’ll look at eleven Amazon storefront examples that do a great job of curating their overall look. What is an Amazon storefront? An Amazon storefront is a self-managed feature that allows companies to present a brand-centric ..read more
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Amazon Dynamic Pricing: The Ultimate Guide For Sellers
Trellis Blog
by Ali Babul
3w ago
Whether you’re an eCommerce seller or an in-person retailer, pricing is a significant part of product strategy. How you approach pricing will dictate everything from customer base to marketing objectives, so a solid game plan is imperative. However, in an eCommerce space, where competition is steep and more visible—especially on large marketplace platforms where sellers with similar products are listed side by side—keeping pricing competitive can be an ongoing process. This is what you need to know about dynamic pricing, including what it is, how it works, and how you can leverage it to stay a ..read more
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How Amazon Sellers Can Check Product Sales Data
Trellis Blog
by Geoffrey Martlin
1M ago
As an Amazon seller, various metrics are available to help you gauge the performance of your products. One of these is product sales data, which directly indicates how well your product is performing on Amazon. Therefore, checking and analyzing your sales metrics regularly can help you make more frequent data-driven decisions to support continuous growth. To use this information to your advantage, it’s important to understand how you can access it. In this guide, we’ll discuss everything you need to know about product sales data and how to use it to its fullest potential. Once you’ve gotten th ..read more
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Amazon Demand Side Platform Attribution: Explained
Trellis Blog
by Denis Leclair
1M ago
When you sell on Amazon, there are many moving pieces, from impressions to sales. This gives you the opportunity to evaluate success in a few ways. However, for many advertisers, analyzing attribution is the best place to start. This is essentially a way to identify where sales have come from. Amazon demand side platform (DSP), allows for programmatic placement of ads which leverages automation to place ads in key places. This method is a little different than standard keyword-driven PPC campaigns, meaning your strategy needs to look different as well. Luckily, Amazon’s DSP offers plenty of in ..read more
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How To Optimize Amazon Product Detail Page (Best Practices)
Trellis Blog
by Ali Babul
1M ago
Shopping online is a unique experience; unlike a store, there’s no way for customers to hold or try products before committing to a purchase. As such, it’s your job as an online business to provide the next best thing: a top-tier Amazon product detail page (PDP). The eCommerce equivalent of taking a product off a shelf and evaluating it, a well-constructed page can be all the motivation a shopper needs to click Add to Cart. If you want to ensure that your products stand out from the pack, utilizing Amazon PDP best practices can be the secret to gaining a competitive edge. Key takeaways Amazon ..read more
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