Everybody knows about Broad, Phrase and Exact matches but the Broad Match Modifier, or BMM, as we like to call it, is not so well known. Broad Match Modifiers are are a type of Broad Match that have better precision matching with search terms. What are Broad Match Modifiers? In Amazon's own words: "You can add broad match modifiers to indicate words that must appear in the customers' shopping queries for your ad. Add a broad match modifier by adding a plus symbol "+" before the keyword. For example, if you use the keyword ",+kids shoes" with a broad match modifier, then the ad will match only ..read more

In the ever-evolving landscape of online retail, Amazon sellers are constantly seeking innovative ways to boost their sales and brand visibility. Enter TikTok, the social media phenomenon that's changing the way products are marketed and sold. It has even made Amazon sit up in it's seat. TikTok's Impact on Consumer Trends With its massive and diverse user base, TikTok has become a powerhouse in influencing consumer behavior and trends, particularly among younger audiences. This presents a unique opportunity for Amazon sellers to tap into new markets and demographics. Collaborating with Influe ..read more

Dayparting has been a hotly debated topic in the advertising industry for some time now. It’s one of the top questions we get asked about at PPC Ninja. Are we using dayparting? And how should we be using this hotly debated feature? First, let’s talk about what dayparting is. What is Day Parting? Dayparting is the practice of scheduling and optimizing ads to run during specific times of the day or days of the week. Advertisers and sellers want this feature due to known patterns of poor performance. These patterns can be certain days of the week or certain times during the day, like early morni ..read more

Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work? For those who are new to product targeting (ASIN targeting,) please refer to our introductory blogpost on Product Targeting Ads. In this post, we'll just summarize it quickly. You can create campaigns with product targeting, by picking one or more target ASINs, which could be competitor ASINs or even your own. Two ad types that can help you do this are: Sponsored Products - Manual - Product Targeting Sponsored Display - Product Targeting Both these ad types can a ..read more

What are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids, your campaign settings and past performance. Not all placements are equal. Some are more valuable than others because of the amount of visibility or conversions they bring you. A majority of the sales on Amazon take place on page 1 and a majority of the sales on page 1 occur at the top of the search results page, above the fold. But does it mean that other placements are not worth it? Depending on your campaign targeting, you can expect very different results f ..read more

Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of the "funnel" or shopping journey, ranging from mildly curious to super interested to ready-to-buy. Amazon has been rolling out several ads types, each designed to perform best for a specific stage of the funnel. Sponsored Display ads have become a vehicle to effectively tap into top of funnel shoppers including new-to-brand audiences. Let's dive into it. CONTENTS What are Sponsored Display ads? What targeting options are available with Sponsored Display ads ..read more

Sponsored Brand Video ads have INSANELY high click through rates, almost 6 times higher than Sponsored Product ads. Moreover, they take up 4 organic listings worth of real estate on page 1 of search results! As a smart seller, you already know that video is a powerful way to get people interested in your product. Yet, creating video ad creation seems cumbersome and expensive. We're here to tell you that it does not have to be that way. You can create video ads fairly inexpensively with a little planning and a few tools yourself. In this guide we want to outline the steps to get you over to th ..read more

Understanding VCPM Campaigns Before we get started, let's make sure we understand what VCPM is and how to use this type of ad. In Sponsored Display, Amazon offers three different bid optimization types: optimize for reach, page visits, and conversions. Depending on the bidding strategy you select, Amazon will show your ad to customers based on the stage they are at in their shopping journey. When looking at the advertising funnel, reach corresponds to brand awareness, page visits will be for consideration, and finally, conversions will be at the bottom of the funnel where customers are ready ..read more

Amazon recently rolled out a new type of report for Sponsored Brands ads called the Category Benchmark Report. We were both intrigued and excited by the data contained in this report but also disappointed by the lack of documentation in Amazon's help pages. If you don't have this report yet, just know that it is slowly being rolled out. While there is a lot left to interpretation, we've done our best to explain what the report contains and more importantly, how you can use this data. Ready? Here we go... Category Benchmark Report: What is it? In a nutshell, the Category Benchmark Report tell ..read more

Amazon Sponsored Advertising gives sellers and vendors a competitive advantage to make their products discoverable on search results. While the Sponsored Products (SP) manual keyword targeting has been long-established and the most widely used advertising campaign type, the bid requirements to target highly searched generic keywords are undeniably expensive in most categories. These high bid requirements are the usual challenges especially for small sellers to compete with their placements either on top of search or on product pages – most of the time, resulting in high ACOS. Amazon Advertisi ..read more