It’s a hard fact – Amazon is the largest online retail website in the world, with a market share of 37.6%. And it’s poised for continued growth as online shopping rises. With 28% of Amazon customers taking less than 3 minutes to make a purchase, Amazon sellers can drive more conversions if they can get their products at the top of search rankings through PPC. But how much should you spend on Amazon PPC to get the best returns? This article will explain that and provide effective strategies for optimizing your PPC budget. What is an Amazon PPC Bid? Amazon PPC bid is the amount of money you’re w ..read more

Are you spending a fortune on PPC ads, but the results aren’t even close to what you want? If the answer is “YES,” it’s time to learn how to monitor Amazon ads for maximum ROI to analyze your current situation, avoid rookie mistakes, and confidently lead your way to success. That being said, this blog explores the key steps for monitoring your Amazon ad campaigns like a professional and finding the hidden opportunities that will dramatically boost your ROI. TL;DR – How To Monitor Amazon PPC Campaigns In this blog, we’ll cover the five best ways to monitor Amazon PPC ad campaigns for the best r ..read more

Amazon Pay-Per-Click (PPC) advertising is popular for significantly increasing product sales―BUT (yes, there’s a “but”) the cost often leaves sellers in utter disbelief. If you’re not being careful, the cost of these high-performing advertising campaigns can easily get out of hand. So, how much should you set aside for Amazon PPC costs? Are you spending too much or too little? What hidden costs are you still unaware of? So many things remain unclear. Stop worrying about complex acronyms and bidding strategies; we’ve got you covered. This comprehensive blog explores everything you need to know ..read more

So, you’ve spent hours perfecting the right product, sourcing trustworthy suppliers, and launching your store on Amazon. But your Amazon product listing is not getting the recognition it deserves. What now? When sales don’t come in as planned, that’s where most beginner sellers lose hope. If your sales are sluggish or you fear you’re losing potential clients, it’s time for an Amazon listing audit. This comprehensive guide will walk you through all the necessary steps to improve your listing for optimal success. TL;DR – How to Audit Your Amazon Listing Effectively Is your Amazon listing bringin ..read more

Over 150,000 merchants compete daily for their buyers’ attention on Walmart, one of the world’s largest retail marketplaces. As an online seller, your best shot at standing out and reaching more qualified leads is having a strong Walmart Advertising strategy. For those who know how to stand out, the platform offers a massive opportunity to boost sales, with millions of shoppers searching through its online storefront. Walmart advertising can seem complex at first. This blog will walk you through a proven Walmart Ads strategy, which will help you gain a competitive advantage and skyrocket your ..read more

Nobody understands the importance of tracking the right advertising metrics better than Amazon sellers. Everybody wants to attract customers and increase sales without overshooting their PPC campaign budget. Unfortunately, most sellers miss the bigger picture by focusing solely on ACoS (Advertising Cost of Sales). If you want to view the true impact of advertising on your bottom line, focus on TACoS, i.e., Total Advertising Cost of Sales. Unaware of how to use TACoS for Amazon? In this blog, we will explore what it means, best use cases, optimization strategies, and more in detail. Before that ..read more

Cracking the code of Amazon PPC optimization is your golden ticket to skyrocketing sales on the world’s largest marketplace. In this post, we discuss all things optimization — the three main types of ads, the magic of A/B testing, how PPC boosts your organic rankings, and even how spying on competitors can get you ahead. These insights will blow your PPC game out of the water, whether you’re just starting or looking to refine your skills. Want to maximize your optimization strategies? Consider a no-cost, comprehensive PPC audit with us at IG PPC to fine-tune your campaigns and increase your RO ..read more

Does Amazon PPC feel like a tangled mess? That’s a pretty accurate picture, but Amazon PPC software could push your products to the first page without overspending! Of course, there’s a catch. You need to find the right software for Amazon ad management because the wrong one, or relying solely on automation, will blow your budget like a teenager on a shopping spree. So, how do you pick the software to help you get quick sales, tell Amazon your products are red-hot, and snowball future organic sales? Read on to discover the top 10 Amazon PPC software solutions that have the potential to save yo ..read more

Ever since the first days’s of Amazon they always relied heavyly on Abandoned Shopping Cart Retargeting, one can say they invented and perfected it. Now they are offering this option to 3rd party Amazon sellers as well. You now have options to retarget shoppers who left your items in their Amazon shopping cart without checking out. Here is a guide how to convert those cart abandoners Into Shoppers! Even as Amazon has one of the best shopping cart conversion rates still a large percent of your shoppers on Amazon abandon their carts. as any good ecommerce marketer knows a huge amount of strategy ..read more

How Does Amazon’s Page Layout Affect Your PPC Costs? One of our Amazon PPC account managers brought up a fascinating point last week that I would love to share with you. Amazon Has Two Types Of Search Results Pages. One is the Grid View and the other is the List View. Most Categories have the Grid View that comes with 48 results on the page with 4 Top of Search Sponsored slots. (Search for Garlic Press) But some categories have the List View that only has 16 results on the first page and only has 2 Top of Search slots. (Search for Airpods) Our team observed that PPC in categories with a List ..read more