(Step-by-Step) Amazon Listing Audit Guide
IG PPC Blog
by Isaac
1w ago
So, you’ve spent hours perfecting the right product, sourcing trustworthy suppliers, and launching your store on Amazon. But your Amazon product listing is not getting the recognition it deserves. What now? When sales don’t come in as planned, that’s where most beginner sellers lose hope. If your sales are sluggish or you fear you’re losing potential clients, it’s time for an Amazon listing audit. This comprehensive guide will walk you through all the necessary steps to improve your listing for optimal success. TL;DR – How to Audit Your Amazon Listing Effectively Is your Amazon listing bringin ..read more
Visit website
(For Sellers) Walmart Advertising Strategy in 5 Steps
IG PPC Blog
by Isaac
1w ago
Over 150,000 merchants compete daily for their buyers’ attention on Walmart, one of the world’s largest retail marketplaces. As an online seller, your best shot at standing out and reaching more qualified leads is having a strong Walmart Advertising strategy. For those who know how to stand out, the platform offers a massive opportunity to boost sales, with millions of shoppers searching through its online storefront. Walmart advertising can seem complex at first. This blog will walk you through a proven Walmart Ads strategy, which will help you gain a competitive advantage and skyrocket your ..read more
Visit website
What is TACoS Amazon? (Total Advertising Cost of Sale)
IG PPC Blog
by Isaac
1w ago
Nobody understands the importance of tracking the right advertising metrics better than Amazon sellers. Everybody wants to attract customers and increase sales without overshooting their PPC campaign budget. Unfortunately, most sellers miss the bigger picture by focusing solely on ACoS (Advertising Cost of Sales). If you want to view the true impact of advertising on your bottom line, focus on TACoS, i.e., Total Advertising Cost of Sales. Unaware of how to use TACoS for Amazon? In this blog, we will explore what it means, best use cases, optimization strategies, and more in detail. Before that ..read more
Visit website
Your Ultimate Guide to Amazon PPC Optimization [Strategy Included]
IG PPC Blog
by Isaac
2w ago
Cracking the code of Amazon PPC optimization is your golden ticket to skyrocketing sales on the world’s largest marketplace. In this post, we discuss all things optimization — the three main types of ads, the magic of A/B testing, how PPC boosts your organic rankings, and even how spying on competitors can get you ahead. These insights will blow your PPC game out of the water, whether you’re just starting or looking to refine your skills. Want to maximize your optimization strategies? Consider a no-cost, comprehensive PPC audit with us at IG PPC to fine-tune your campaigns and increase your RO ..read more
Visit website
(Top 10) Best Amazon PPC Software – Comparison Guide
IG PPC Blog
by Isaac
1M ago
Does Amazon PPC feel like a tangled mess? That’s a pretty accurate picture, but Amazon PPC software could push your products to the first page without overspending! Of course, there’s a catch. You need to find the right software for Amazon ad management because the wrong one, or relying solely on automation, will blow your budget like a teenager on a shopping spree. So, how do you pick the software to help you get quick sales, tell Amazon your products are red-hot, and snowball future organic sales? Read on to discover the top 10 Amazon PPC software solutions that have the potential to save yo ..read more
Visit website
Amazon Retargeting Ads: How to Convert Your Abandoned Products in Amazon Shopping Carts into Sales.
IG PPC Blog
by Isaac
4M ago
Ever since the first days’s of Amazon they always relied heavyly on Abandoned Shopping Cart Retargeting, one can say they invented and perfected it. Now they are offering this option to 3rd party Amazon sellers as well. You now have options to retarget shoppers who left your items in their Amazon shopping cart without checking out. Here is a guide how to convert those cart abandoners Into Shoppers! Even as Amazon has one of the best shopping cart conversion rates still a large percent of your shoppers on Amazon abandon their carts. as any good ecommerce marketer knows a huge amount of strategy ..read more
Visit website
Why Amazon’s PPC Cost for List-View is Different Than Grid-View.
IG PPC Blog
by Isaac
4M ago
How Does Amazon’s Page Layout Affect Your PPC Costs? One of our Amazon PPC account managers brought up a fascinating point last week that I would love to share with you. Amazon Has Two Types Of Search Results Pages. One is the Grid View and the other is the List View. Most Categories have the Grid View that comes with 48 results on the page with 4 Top of Search Sponsored slots. (Search for Garlic Press) But some categories have the List View that only has 16 results on the first page and only has 2 Top of Search slots. (Search for Airpods) Our team observed that PPC in categories with a List ..read more
Visit website
What are the most common mistakes when auditing Amazon PPC accounts?
IG PPC Blog
by isaac@igppcmanagement.com
5M ago
What are the most common mistakes we see when auditing Amazon PPC accounts? In 2023 we’ve audited 100’s of Amazon brands, we’ve seen it all! One of the most common mistakes we see even on accounts that are otherwise pretty decently managed is that their PPC placement is not properly optimized. And this is a big deal! Look at the account below. It has an 18% Amazon ACOS on Top-of-Search 16% Acos on Rest-of-earch 45% Acos on Product-Placement And 83% percent of total spending goes towards Product Placement!! If you divert spending towards TOS and ROS you’ll decrease the ACOS dramatically on this ..read more
Visit website
How Long Does It Take For A Customer To Buy A Product On Amazon?
IG PPC Blog
by Isaac
7M ago
According to a recent blog post by Amazon, Customers complete 28% of Amazon purchases in 3 minutes or less and 50% of purchases in less than 15 minutes! This shows the importance of your Amazon sponsored Ad being advertised on Top of Amazon Search plus rank organically well. If it takes 3 minutes or less for a customer to buy a product that means that they are not searching or scrolling for too long. Of course also make sure that your listings are well written with good visuals to help customers get the information they are looking for quickly. There is nothing like a first impression. But one ..read more
Visit website
Amazon PPC and the Law of Diminishing Returns
IG PPC Blog
by Isaac
7M ago
I would spend $100M a month in Amazon PPC if I could hit an Acos or Tacos of X percent. But the fact is that just like with everything else in economics we bumped into the Law of Diminishing Returns on Amazon PPC spending as well. Let’s say you spend $100K a month on your PPC with a 10% Tacos. You might say if I spend $1M and stay at the current Tacos I can increase my business tenfold. But it doesn’t work that way. There is an optimal number that after you reach that the “laws of diminishing marginal returns” will kick in. That means after you spend a optimal amount of money on your PPC Ad c ..read more
Visit website

Follow IG PPC Blog on FeedSpot

Continue with Google
Continue with Apple
OR