Does Amazon PPC feel like a tangled mess? That’s a pretty accurate picture, but Amazon PPC software could push your products to the first page without overspending! Of course, there’s a catch. You need to find the right software for Amazon ad management because the wrong one, or relying solely on automation, will blow your budget like a teenager on a shopping spree. So, how do you pick the software to help you get quick sales, tell Amazon your products are red-hot, and snowball future organic sales? Read on to discover the top 10 Amazon PPC software solutions that have the potential to save yo ..read more

Ever since the first days’s of Amazon they always relied heavyly on Abandoned Shopping Cart Retargeting, one can say they invented and perfected it. Now they are offering this option to 3rd party Amazon sellers as well. You now have options to retarget shoppers who left your items in their Amazon shopping cart without checking out. Here is a guide how to convert those cart abandoners Into Shoppers! Even as Amazon has one of the best shopping cart conversion rates still a large percent of your shoppers on Amazon abandon their carts. as any good ecommerce marketer knows a huge amount of strategy ..read more

How Does Amazon’s Page Layout Affect Your PPC Costs? One of our Amazon PPC account managers brought up a fascinating point last week that I would love to share with you. Amazon Has Two Types Of Search Results Pages. One is the Grid View and the other is the List View. Most Categories have the Grid View that comes with 48 results on the page with 4 Top of Search Sponsored slots. (Search for Garlic Press) But some categories have the List View that only has 16 results on the first page and only has 2 Top of Search slots. (Search for Airpods) Our team observed that PPC in categories with a List ..read more

What are the most common mistakes we see when auditing Amazon PPC accounts? In 2023 we’ve audited 100’s of Amazon brands, we’ve seen it all! One of the most common mistakes we see even on accounts that are otherwise pretty decently managed is that their PPC placement is not properly optimized. And this is a big deal! Look at the account below. It has an 18% Amazon ACOS on Top-of-Search 16% Acos on Rest-of-earch 45% Acos on Product-Placement And 83% percent of total spending goes towards Product Placement!! If you divert spending towards TOS and ROS you’ll decrease the ACOS dramatically on this ..read more

According to a recent blog post by Amazon, Customers complete 28% of Amazon purchases in 3 minutes or less and 50% of purchases in less than 15 minutes! This shows the importance of your Amazon sponsored Ad being advertised on Top of Amazon Search plus rank organically well. If it takes 3 minutes or less for a customer to buy a product that means that they are not searching or scrolling for too long. Of course also make sure that your listings are well written with good visuals to help customers get the information they are looking for quickly. There is nothing like a first impression. But one ..read more

I would spend $100M a month in Amazon PPC if I could hit an Acos or Tacos of X percent. But the fact is that just like with everything else in economics we bumped into the Law of Diminishing Returns on Amazon PPC spending as well. Let’s say you spend $100K a month on your PPC with a 10% Tacos. You might say if I spend $1M and stay at the current Tacos I can increase my business tenfold. But it doesn’t work that way. There is an optimal number that after you reach that the “laws of diminishing marginal returns” will kick in. That means after you spend a optimal amount of money on your PPC Ad c ..read more

https://www.designrush.com/agency/paid-media-pay-per-click/trends/local-ppc-management The post Featured on Design Rush appeared first on IG PPC ..read more

At the end of July, post-Prime-Day, Amazon announced the “Amazon Big Deal Days Event” scheduled for mid-October. It’s an exclusive Amazon Prime members-only sales event to start the Q4 shopping season. The first thing you should know is Amazon’s Big Deal Days Event is not another Prime Day you might be disappointed if you treat it as such. Last year Amazon held a similar mid-October sales event called “Prime Early Access Sale (PEAS) and according to Guru Hariharan CEO of CommerceIQ the data showed “Overall we saw the PEAS October 2022 to be ~33% lower on traffic and 45% lower on OPS (Ordered P ..read more

While Amazon does not provide this information on Amazon Seller Central we found a way that can give you a close idea of what your abandonment rate is. And how can you target those shoppers and turn them into buyers. Here is how you can get an idea of how many Amazon shoppers abandon their carts after adding your product to their shopping carts Go to: Brand Analytics Click on Search Query Performance Brand View Choose a time frame to analyze.   Now you can see how many Cart Adds your Brand has and how many Purchases your brand has. Now get those shoppers to convert into buyers!   G ..read more

Question most Amazon vendors have is which Amazon keywords should you chase for Amazon organic search ranking. You want to go after keywords that have a higher probability of increasing your ranking. A good strategy is to take keywords that you are ranked between 15-40 organically, which means that Amazons algorithm has shown some love for those keywords already and double down on those with Amazon PPC ranking campaigns to push them to the top. Make sure you track them closely to see if their organic ranking is actually improving. Ranking campaigns can be very costly so try not to go after too ..read more