Introduction to PPC and Product Ranking on Amazon If your profit is going to PPC instead of your pocket, then you need to read this article. Now, this problem actually begins when trying to rank a product. When you’re looking to rank a product on Amazon, this is going to involve keyword research. The Misleading Nature of Search Volume You’re soon going to come across a term called Search Volume. Search volume is something I see sellers focus on way too much. In fact, today I’m going to explain how Search Volume could actually be destroying your profits. A Customer’s Search Journey Example Here ..read more

Cost Per Click (CPC) and Cost Per Impression (CPM, which stands for Cost Per Mille, with “Mille” meaning thousand in Latin) are two different pricing models used in digital advertising to charge advertisers for the placement of ads online. Here’s how they differ: Cost Per Click (CPC): Definition: With CPC, the advertiser pays each time a user clicks on their ad. Purpose: This model is typically used when the advertiser’s goal is to drive traffic to a website or landing page. Cost Efficiency: CPC is considered cost-efficient when the goal is to ensure that the budget is spent on potential cust ..read more

Introduction In the world of online advertising, understanding the metrics used to measure the cost and effectiveness of ad campaigns is crucial for marketers. One such metric is the Cost Per Mille (CPM), which is used to calculate the cost of an advertisement per 1,000 impressions. What is CPM? CPM stands for Cost Per Mille, with “mille” being the Latin term for “thousand.” It represents the cost an advertiser pays for one thousand views or impressions of an advertisement. The CPM model is especially relevant in display advertising and is a critical metric in digital marketing campaigns. Calc ..read more

Amazon PPC, which stands for Pay-Per-Click, is a tool that sellers on Amazon use to get their products in front of more people. When you use PPC, you make ads for what you’re selling. Then, Amazon shows these ads to shoppers who are looking for things like your product. You only pay when someone clicks on your ad, not just when it’s shown. This way, you’re spending money on potential customers who are interested enough to click and learn more about what you’re offering. It’s like putting up a sign in a busy market; the sign is free, but you pay a small fee each time someone comes over to check ..read more

Amazon PPC Mastery Part 2: Optimizing Your Campaigns for Lower ACOS Hey everyone! In the upcoming second part of our Amazon PPC Mastery series, we’re going to tackle the all-important topic of optimization. If you’ve been following along, you know that setting up your campaigns is just the beginning. The real magic happens when you start fine-tuning your ads to achieve a lower Advertising Cost of Sale (ACOS). What to Expect in Part Two Deep Dive into Data Analysis We’ll take a granular look at how to analyze your PPC data effectively. This isn’t just about skimming through numbers; it’s about ..read more

Setting Up an Exact Match Campaign for Amazon PPC It’s time to roll up our sleeves and dive deep into setting up an exact match campaign for our Amazon PPC. This means we’re going to concentrate on the very best of our keywords—the ones that match our product perfectly. We’ll use these keywords to create ads that will only show up when someone types in that exact phrase. It’s a focused approach that can help us get the most out of our budget by targeting shoppers who are searching for exactly what we’re selling. Crafting a Concise Exact Match List With exact match campaigns on Amazon PPC, you ..read more

Quick Keyword Research for Amazon PPC with Helium 10 Starting with Helium 10 Alright, the first step in my process is to use Helium 10. It’s the tool I prefer, but keep in mind, there are plenty of other tools you can use too. In this guide, I’ll be showing you how to use Magnet, which is a feature inside Helium 10. It’s really good for finding keywords that are related to what you’re selling. Conducting the Search Begin by entering the best keyword that fits your product into Helium 10. Once you search, you’ll see a list of keywords. To make it easier, arrange the list by how often each keywo ..read more

If your profit is going to PPC instead of your pocket, then you’re going to want to watch this one. Now, this problem actually begins when trying to rank a product. When you’re looking to rank a product on Amazon, this is going to involve keyword research. You’re soon going to come across a term called “search volume.” Search volume is something I see sellers focus on way too much. In fact, today I’m going to explain how search volume could actually be destroying your profits. Here’s a nutshell example: Let’s say a customer recently moved house, and she’s looking to purchase an organizer that ..read more

The Amazon PPC Auction: How to Secure Your Keyword and Rank Higher Alright, guys, let’s get into the nitty-gritty of how Amazon PPC really works. It’s like an auction, but instead of bidding on fine art, you’re bidding on keywords. Understanding the PPC Auction Picture this: Amazon has a keyword up for grabs, let’s say ‘wood carving kit.’ Now, imagine all of us sellers in a virtual auction room, paddles at the ready. We’re not bidding on a tangible item; we’re bidding on the digital real estate associated with that keyword. How Bidding Determines Position Amazon is essentially saying, “Who wan ..read more

Amazon PPC Strategy: Climbing the Ranks to Profit We’re diving into something you’ve all been asking about: Amazon PPC, or pay-per-click. It’s a big deal for sellers, and it’s time to break it down. PPC Ads: What Are They? Alright, when you’re working with PPC ads on Amazon’s Seller Central, your goal is pretty straightforward. You want your product to pop up whenever someone searches for something you sell. Picture this: you’re shopping for ‘beads for bracelets’ on Amazon. You type that into the search bar, and a whole list of bead options appears. The products you see right at the top that a ..read more