Cross-Cultural Marketing to the Chinese market in NZ The Chinese community is part of the fastest-growing ethnic group in New Zealand. Recognising the potential of the Chinese population is essential for businesses aiming to succeed in this dynamic and diverse market. To effectively implement a cross-cultural marketing plan, there needs to be a greater … Marketing to the Chinese in NZ: 2025 Calendar Read More » The post Marketing to the Chinese in NZ: 2025 Calendar appeared first on Marketing Minds ..read more

On the go? Listen to a voice recording: https://www.marketingminds.co.nz/wp-content/uploads/2023/07/Dark-Mode.mp3Reading time: 10 minutes Published: 2024 | Author: Anne Casey The recent rise in migration from the recent months, is too critical to ignore.2023 was the year of record-breaking, surge in migration. At its peak, arrivals exceeded departures by 142,000. Looking at the rolling 12 months data for the period ending February 2024,  India, Philippines, China and then followed by South America and Sri Lanka are the top countries that new migrants are from. Knowing the strategies rega ..read more

https://www.marketingminds.co.nz/wp-content/uploads/2023/12/Landing-Page-Anniversary-party-full-powerpoint.mp4 A journey  through the last 10 years. Published: December 2023 Marketing Minds marked a decade of shared triumphs, extending gratitude with a celebration with the wider Marketing Minds family. To our esteemed clients, you are the heartbeat of our success. Thank you for entrusting us with your visions and allowing us to transform them into reality. Your unwavering support and belief in Marketing Minds have been the driving force behind our accomplishments. A special salute to our ..read more

  On the go? Listen to a voice recording: https://www.marketingminds.co.nz/wp-content/uploads/2022/01/Project-5.mp3 Reading time: 8 minutes Published: 2022Author: Bonita Burnett Did you know that 4 out of 5 marketers would rather give up social media than email marketing? It’s not that surprising when you consider that email marketing allows you to reach and connect with your target audiences, and create those long, loyal relationships that all marketers love. However, without an email marketing strategy, your efforts are likely to miss the mark and produce lackluster results.  Good ..read more

On the go? Listen to a voice recording: https://www.marketingminds.co.nz/wp-content/uploads/2023/07/Dark-Mode.mp3Reading time: 10 minutes Published: 2023Author: Ian Conceicao Like the recent pandemic, Dark Mode has swept the globe after it was launched on Apple phones in 2018, and its popularity continues to grow rapidly among users on their smartphones, laptops and social media platforms  Recent surveys* show that 81.9% of Smartphone users prefer using dark mode on their apps and over 80% of users have switched to Dark Mode on their devices. Unlike traditional interface settings with da ..read more

On the go? Listen to a voice recording: https://www.marketingminds.co.nz/wp-content/uploads/2023/06/CN-Marketing-Research-Article.mp3 Reading time: 13 minutes Published: 2023 | Author: Anne Casey After the aftermath of the COVID-19 pandemic, the consumer landscape for the Chinese has changed, not only in China, but also how it has impacted the Chinese in New Zealand. It is crucial for businesses looking to tap into this growing and influential market to keep up to date and informed. As a digital marketing agency, our marketing consultants have extensively researched and analysed the latest po ..read more

  Cross-Cultural Marketing to the Chinese market in NZ The Chinese in NZ are the fastest growing population in the country. Because of this, it is essential to the success of New Zealand businesses that they recognise the potential of the Chinese population in NZ and what this community has to offer. To effectively implement a cross-cultural marketing plan, there needs to be a greater understanding of a cultures values. One of the easiest ways to begin understanding a communities values is by looking at what they celebrate. Once a company understands what a culture values, they can incor ..read more

  Cross-Cultural Marketing to the Chinese market in NZ The Chinese in NZ are the fastest growing population in the country. Because of this, it is essential to the success of New Zealand businesses that they recognise the potential of the Chinese population in NZ and what this community has to offer. To effectively implement a cross-cultural marketing plan, there needs to be a greater understanding of a cultures values. One of the easiest ways to begin understanding a communities values is by looking at what they celebrate. Once a company understands what a culture values, they can incor ..read more

On the go? Listen to a voice recording https://www.marketingminds.co.nz/wp-content/uploads/2022/07/66895496.mp3   Reading time: 6 minutes Republished: 2022 | Author: Claire Warin Social media platforms are numerous and ever-evolving. This can create confusion for business owners not knowing which social media platforms to be on and how to manage them all effectively. It’s not unusual to hear comments such as ‘can I just post the same content to all the social media platforms?’ `How can I keep up with comments on every channel?’ or, most recently, ‘Should I be on TikTok?’ Is there one sim ..read more

  On the go? Listen to a voice recording https://www.marketingminds.co.nz/wp-content/uploads/2022/06/66895472.mp3 Reading time: 6 minutes Published: 2022Author: Claire Warin We are so used to seeing influencer content in our Instagram and Facebook feeds these days that it is now ingrained in the social media experience. The lines between content creation and advertising are well and truly blurred as marketers embrace the power of social proof and a new era of word-of-mouth marketing. The Chinese market is no different with the buying habits, opinions, and recommendations of influential p ..read more