Pera May - Building Values into your Brand and Products
VeerOffTrack
by Prof. Ekant Veer
1y ago
In this kōrero I chat with Pera May on how she incorporates her personal values into her design and creative brand. Pera is the owner and founder of Pera May (www.peramay.com) which seeks to leverage creativity and design through fashion but also share a message of people, education, sustainability and ethicality. We talk all things branding and marketing as well as some of the trickier issues of privilege and fast fashion.    ..read more
Visit website
Tori McNoe - Keeping Space and Giving Voice
VeerOffTrack
by Prof. Ekant Veer
1y ago
In this discussion with Tori McNoe we talk about how she is weaving knowledge systems together to the benefit of all but also how she's navigating the world of supporting rangtahi Māori (young Māori) and working to give them a voice in our society.  ..read more
Visit website
Marketing Manipulation - An Accompanying Kōrero to James Oram’s Exhibition ”By Spectral Hands”
VeerOffTrack
by Prof. Ekant Veer
1y ago
This is something a bit different - I get asked to do a lot of public speaking and I gave a kōrero at the Christchurch Art Gallery on "Marketing Manipulation" as an accompanying talk to the art exhibition by James Oram. There are slides associated with this discussion but hopefully you can make out what is happening - if not, sing out and I'll send you the slides ..read more
Visit website
Health, Marketing, and Leadership During a Pandemic
VeerOffTrack
by Prof. Ekant Veer
1y ago
In this episode I speak with the world famous in New Zealand, Sir Ashley Bloomfield about his approach to leading the country through the COVID pandemic. We're also joined by Prof. Stacy Wood who studies medical decision-making and the intersection between marketing, medicine and behaviour change. This is part of the University of Canterbury's MBA Masterclass series, so check that out for more informative discussions. Hope you enjoy this kōrero about how to drive change and what is in Sir Ashley and Prof. Stacy's future.  ..read more
Visit website
Fun Fluff to Serious Stuff - Meg Nelis on Promoting Wellbeing
VeerOffTrack
by Prof. Ekant Veer
1y ago
Meg Nelis has spent her life advocating for positive mental wellbeing amongst young people. She draws on the very best 'book' knowledge, with practical tips and weaves them together in her own journey of mental wellbeing. We do touch on our own experiences of mental wellbeing so this is a trigger warning for those who struggle with depression, anxiety, or eating disorders. We don't go into depth on these subjects, but it's worth noting.  ..read more
Visit website
Anton Matthews - Hustling, Entrepreneuring and Educating
VeerOffTrack
by Prof. Ekant Veer
1y ago
In this episode I speak with Anton Matthews from the Hustle Group. Anton speaks not just about the hospo sector but also how he uses this platform to share his knowledge and passion for Te Ao Māori (the Māori world) to build it up on the business world and provide opportunities for the next generation of Māori leaders. Check him out on Insta (@AntonTheHustler), look up his upcoming event, Angitu '22, and drop into Fush next time you're in Christchurch.  ..read more
Visit website
Liam Donnelly - Walking that line
VeerOffTrack
by Prof. Ekant Veer
1y ago
I love Liam's approach to comms, marketing and life. He's walking that line of reach and relevance in a manner that taps into what is happening in our world. Sometimes that can be considered 'off-brand' in some marketers' minds, but it works for him and his brands. Hear him talk about how he engages, how he decides what's 'too far' and what he things the future of this industry needs to allow brands to be unapologetically authentic ..read more
Visit website
Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper
VeerOffTrack
by Prof. Ekant Veer
1y ago
In this episode Assoc. Prof. Ann-Marie Kennedy, Dr. Joya Kemper and I discuss how social marketing (marketing for social good/wellbeing) can be effectively taught. We recently had a paper published on this in the Journal of Social Marketing (https://doi.org/10.1108/JSOCM-08-2021-0192) and we go into a bit more depth as to why we feel it's important to bring a social lens to marketing education and an experiential approach to pedagogy.  ..read more
Visit website
Carl Davidson - Understanding, knowing, and being a professional people watcher
VeerOffTrack
by Prof. Ekant Veer
1y ago
Carl is the Founder and Chief Social Scientist for Research First, Ōtautahi Christchurch's premier Market Research agency. He brings a strong social science approach to his research and uses that to add value to his clientele. As a practitioner, academic and policy influencer he spans a number of worlds with a heart for pro-social behavioural change and a true desire to see our world a better place for our rangatahi and future generations.  ..read more
Visit website
Anna Fawcett - Marketing Places and Spaces
VeerOffTrack
by Prof. Ekant Veer
1y ago
Today we're talking with the ChristchurchNZ's GM for Marketing, Brand and Communication, Anna Fawcett. Anna has a rich experience of place and festival planning around the world, including the Global Head of Marketing for TopDeck Travel, before moving to Ōtautahi Christchurch to head up the marketing for the city. We talk about all the complexities of branding & marketing a city and how difficult it is when everyone in a city has an opinion of what it should be!  ..read more
Visit website

Follow VeerOffTrack on FeedSpot

Continue with Google
Continue with Apple
OR