A Divine Beginning: The Divine Flooring Business Story
DivineFlooring Blog
by Jennifer Currie
1w ago
Carlos Soares was involved in construction and housing projects from an early age. His father, Carlos Soares Sr., ran his own ironworks business, then called A&C Ornamental Iron Works Ltd., which he began in 1976. Growing up, Soares watched his father expertly connect with clients. Inspired, Soares went on to marry his love of housing projects with his own passion for flooring.  Architect: Saunders. Architecture Local Design and Construction. Coordination: XYC Design Lead. Builder: Priman Homes. Interior Furnishings: Kit Interior Objects. Photo: Ema Peter “I’ve always loved housing ..read more
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Finding Hope in Adversity
DivineFlooring Blog
by Jennifer Currie
9M ago
Local businessman Carlos Soares is the man behind the vision for Barley & Smoke. In 2000, while his wife Tammy is pregnant with their first child, he receives the devastating news that he has stage 3 cancer. With his loving father by his side at the cancer clinic, he is overwhelmed with emotion - he has pelvic carcinoma and the tumour is the size of a football. He is too young to go - he has a new son on the way and can't leave his young wife to raise a child on her own. Determined to overcome this setback with every fibre of his being, he undergoes life-saving surgery and several rou ..read more
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Local Breweries & Restaurants Compete in Barley & Smoke to Raise Funds for Children with Cancer
DivineFlooring Blog
by Jennifer Currie
9M ago
On Saturday, August 26 from 3:00 pm to 8:00 pm over 30 local breweries and restaurants will join forces in the fourth annual Barley & Smoke: Grillin’ for a Cure at Enmax Park (Elbow River Pathway & MacDonald Ave SE) when Calgary chefs and brew masters go head to head for the title of Best Beer, Best Beverage, Best BBQ, Best Street Food and Best Vendor Tent. The annual craft beer and BBQ food-tasting event raises funds for Kids Cancer Care. “When I learned that only five per cent of cancer research funding in Canada goes to children’s cancer research, I knew we had to do somet ..read more
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Divine Flooring Reveals Newly Designed Vignettes at Flagship Location
DivineFlooring Blog
by Jennifer Currie
9M ago
Six all star Interior Designers were assigned the clandestine task of redesigning the company's lifestyle themed vignettes. These small alcoves of inspiration located within the showroom are meant to ignite the imagination of the new homeowner, renovator or professional client along their flooring purchasing journey. The vignettes convey an art gallery like appeal and are unique to Divine Flooring. This year's teams of Interior Designers, Architects worked with select trade partners to bring to life thematic spaces that include a Luxe Lubby by Louis-Duncan He Des ..read more
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Barley & Smoke Serves Up Calgary's Best Beer & BBQ to Raise Funds for Children with Cancer
DivineFlooring Blog
by Jennifer Currie
9M ago
What's better than Memphis-style ribs smoked over hickory wood and paired with a beautifully complex red ale? How about flavour-bursting street food with a crisp light lager? Throw in a live concert by country music artist Ben Chase and you have the makings of a perfect summer evening. This is Barley & Smoke: Grillin’ for a Cure, a fundraising event for Kids Cancer Care that brings together more than 30 breweries and restaurants for the taste event of the year. Barley & Smoke is the only event of its kind that is one hundred per cent local, showcasing local tastes and local talent ..read more
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Trends that will floor you in 2022
DivineFlooring Blog
by Jennifer Currie
9M ago
Divine Flooring is witnessing firsthand how this year’s Pinterest Predicts trends report is manifesting in its clients’ home design projects. Over 431 million people use Pinterest every month to find ideas that will inspire their next purchase or project. The online visual search engine dropped its yearly Pinterest Predicts trends report, and one quarter into the year, companies like Divine Flooring are seeing how their trendy offerings are taking off in 2022. Here are some examples: Barkitecture If you haven’t heard about “barkitecture,” it’s an Internet search term that is trending worldwid ..read more
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Local Businesses are Giving Back to Kids Cancer Care Alberta in a Creative Way
DivineFlooring Blog
by Jennifer Currie
9M ago
The second Barley & Smoke fundraiser will take place on August 28 and it’s so much more than a fun evening of food, beer and music. It’s also a chance to see how businesses have come together to design and build creative play structures for Camp Kindle. Giving back to the community is at the heart of how Divine Flooring does business.  In 2000, Divine Flooring president and CEO Carlos Soares was diagnosed with cancer and experienced all the challenges that accompany treatment. Despite the hurdles he faced personally, he couldn’t stop thinking about how challenging the cance ..read more
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New Ideas in Floor and Wall Surfaces Take Shape
DivineFlooring Blog
by Jennifer Currie
9M ago
Designer Jamie Beckwith challenges the way people think about wood as a surfacing material in interiors. A trendsetter in luxury interior design, Beckwith is shaking up the male dominated wood industry with her fluid and feminine wooden patterns. Substituting straight lines for curves and creating shapes in lieu of planks, her patterns are reshaping expectations, both literally and figuratively. Unlike conventional flooring planks, Wave from the Enigma Collection by Jamie Beckwith has a fluidity and curved shape. Beckwith’s Variations Collection, created in collaboration with Jeff Andrews, s ..read more
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5 Flooring Looks for Any Lifestyle and Budget
DivineFlooring Blog
by Jennifer Currie
9M ago
There’s no one-size-fits-all when it comes to style. Where some may opt for opulent materials and patterns, others find value in choices built to stand the test of time. Divine Flooring Showroom Manager Ashley Scott knows the power of choice firsthand. Since joining the Divine team 10 years ago, Scott has helped countless homeowners, builders and designers find the perfect flooring to fit a wide array of aesthetics, budgets and lifestyles. Here, Scott helps break down five popular styles that can help you find your flooring match. Light and Bright Rome from the Divine Flooring Cosmopolit ..read more
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How Divine Flooring Helps SmithErickson Design Turn Inspiration into Reality
DivineFlooring Blog
by Jennifer Currie
9M ago
With a wide selection and knowledgeable staff, Divine Flooring can help create inspired spaces at every budget. Janelle Erickson and Stephanie Smith take an entirely collaborative approach to their design work, resulting in projects that benefit from the pair’s dynamic strengths and variety of influences. At their boutique interior design studio, SmithErickson Designs, the duo pulls from their combined expertise to create inspired spaces for their clientele, exemplified in their vintage foyer vignette at Calgary’s Divine Flooring Showroom. Starting with Divine’s Cosmopolitan Naked oa ..read more
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