LEARN WITH PAULA If you are a dinosaur photog like me   (OK so I am still only in my mid 40's but I've definitely been around for a while now)   Or even if your business is a spring chicken I think you might find this podcast a bit of an eye opener Or confirmation of the way you might be operating but maybe have not paid attention. I am going to take you on a short journey to come to a practical marketing tip that I think maybe helpful to you. So stick with this one, it may feel a little indulgent, but trust me as with everything I do... There is method to my madness ..read more

LEARN WITH PAULA I’m thrilled to announce: I’m back! And I’ve returned with with gusto  Took a little break from the podcast to recharge after an intense month filled with travel and overseas visitors. But its been long enough and my hiatus gave me time to ponder and reflect deeply on your needs (as well as my own!) After spending a couple of cool weeks teaching, shooting and mentoring in the USA, I I gleaned invaluable insights. Cause I think if you operate independently (cause lets face it the majority of domestic photographers do) And you FEEL like you are on your own with what y ..read more

LEARN WITH PAULA As this podcast audience has grown, I am getting to hear from more and more of you listeners that you have found yourself feeling lonely in business at times. But even more so in the past couple of years. And despite me working LOTS with clients and students, so did I! This episode was sparked by a conversation with my daughter where she shared with me a little bit of TikTok Wisdom. And as I looked back over my own recent behaviors I was able to connect the dots to some of the loneliness traps I had accidentally stayed inside of post-pandemic. This episode is for you if ..read more

LEARN ABOUT USA WORKSHOPS & RETREATS LEARN WITH PAULA Have you been thinking about having your own personal brand photoshoot? But been sitting on the fence longer than perhaps you’d like to admit? You know you need the images, but life (and the never ending to-do list) keeps getting in the way We have all been there (well I definitely have at many times in my business) But rather than hear it from me, I wanted to invite a fellow photographer, and recent photography client of mine along to share her experience. Lisette B has been a family photographer for over a decade and recently s ..read more

Learn in Behind the Business Do you find yourself obsessing over your social media (or other photographers??!!) Do you spend lots of energy going over your packages and rethinking your prices? Well let me ask you, do you spend as much time examining how you are actually serving your clients needs when they are in a sales conversation with you? If the answer is no, then this episode is for you my friend! I have found myself in numerous conversations with people over the last few weeks, where the frustration around the lack of service people are experience is very real. Granted this is not ..read more

LEARN WITH PAULA IN 2024 (DOORS CLOSING 18 JANUARY 2024) I think a lot of wedding photogs can be scared to make the leap into Personal Branding. Dealing with business clients can seem so far removed from the glitz and glam of a wedding day. However I often find myself describing that personal brand sessions are a bit like weddings for my clients. There are so many similarities and it is kind of funny as I reflect on them, cause I thought I was so far from weddings, but after recording this episode I realized I really am not! So if you are a wedding photographer you are totally going to vi ..read more

Click to work with Paula in PBE Academy 2024 - Doors Open for limited time Work smarter NOT harder That used to be my motto at the end of every year And yet in December I would find myself in a ball of stress and anxiety and not feeling well compensated for all my hard work. Can you relate? If you want to make sure that you are working with purpose in a way that feels good This episode is for you my friend. Cause after 24 years in business, I have narrowed my focus on 5 areas that if in tune, make me have a really happy business (and happy Paula) So this episode is dedicated to helping ..read more

Learn with Paula  Join Free Masterclass - Capture Personal Brand Images That Sell We all know as photographers, and especially as personal brand photographers that we should be walking our talk. And by that I mean actually showing up online, whether in images or video Or better again both. However, just like our clients do it is really easy to get caught up in our heads, get into overwhelm and then spend weeks (or months) in procrastination. So I thought we would start the new year with a little bit of inspiration on how you can focus on cultivating your own personal brand. Cause m ..read more

LEARN WITH PAULA As the end of the year approaches, it is time to take stock. However, how many times do you look back over the year and look at all the things you didn’t achieve, rather than the things you did. So in this episode I want to take a small fraction of an exercise I guided my students through In the hope that this will help you to focus on what you did well as you look forward to a new year. Let’s lighten it up, look to the future with renewed hope and maybe a little emphasis on where you can focus on to make you happy and content in your photography business ..read more

LEARN WITH PAULA I get asked ALL the time in my DM’s about what gear is the best to use for Personal Brand Photography. Now I want to preface this discussion with the fact that I think I am probably the least “techie” photog I know. Sure I like to have good gear that is reliable and gets me good results. But I also don’t need to have all the new shiny toys, just never been my MO True story : I much prefer to spend my biz dollars on marketing (but that is for another episode) So for todays episode, I thought I would lift the lid on my car boot and share what I can not do without on any pe ..read more