January 2024 marks a huge anniversary for the team at Elemental as we've been a Shopify partner for 10 years!! It's been an exciting ride and I'd like to thank all our clients, partners and staff who've been part of the journey, we couldn't have done it without you. Celebrating a decade in the ecommerce game, we've witnessed an incredible evolution in online shopping! From the explosive rise of mobile commerce, driven by the magic of smartphones and lightning-fast internet, to the game-changing impact of AI and machine learning. As we mark this 10-year milestone, it's exciting to be part ..read more

As an e-commerce business owner, managing product returns can be a time-consuming and complex task. Fortunately, Shopify, the leading e-commerce platform, has introduced a powerful self-service returns feature to simplify the process for both you and your customers. In this blog post we'll guide you through the steps of implementing and utilizing this feature effectively. From creating custom return policies to automating return labels, we'll show you how to simplify your returns workflow and save valuable time and resources. Whether you're a small business owner or a large enterpris ..read more

In today's digital age, ecommerce has become an essential part of any business's success strategy. With the growing demand for online shopping, it's crucial for businesses to have an efficient and user-friendly platform to sell their products. Shopify has emerged as one of the top ecommerce platforms in the market, providing businesses with a comprehensive range of tools to create and manage their online store. If you're a business owner in New Zealand looking for a reliable and effective ecommerce solution, look no further than Shopify. In this article, we'll explore the top 10 reasons why Sh ..read more

If you're managing an ecommerce store using Shopify in New Zealand and not using the Shopify Shop sales channel yet we wanted to let you know that you should be! The Shop App has been around for a while now and for those stores who have it enabled as an option to let their customers track orders via the App you'll already be familiar with some of it's features but may not have it enabled as a sales channel yet! Enabling the sales channel is a simple process from your store admin and you can set up your profile and choose which products to add to the Shop App. If you want to check out one of ou ..read more

Shopify's latest editions announcement contains over 100 new features and updated across the platform with some really exciting updates including: One-page checkout AI-generated storefront content (Shopify Magic tool) Native Product bundles Enhanced discounts Sell on YouTube Translate & Adapt app New B2B features More marketing automations Enhanced inventory tracking You can get the full Editions breakdown over on the Shopify Winter Editions 2023 site and you can also get in touch if you'd like more detail on how these new ecommerce features can work on you're Shopify store.   ..read more

Klavio have just released their SMS feature in New Zealand so if you're a Klavio user you can use SMS to interact with your subscribers! You can use all the Klaviyo features you love – like segments and customer data – to send personalized SMS campaigns and flows to New Zealand recipients. To start sending texts, you’ll need to set up a New Zealand short code. Short codes provide the highest volume sending at the fastest speeds – plus, your number will be easy for customers to recognize. Klavio are also running an interactive workshop to learn how to get started with Klaviyo SMS and conn ..read more

The way we shop is changing dramatically. Shopping habits and preferences are shifting, and consumers now expect a seamless and personalised ecommerce experience. To compete in this new world of ecommerce, companies need to be ready to adapt to new trends and stay ahead of the curve. To help you do that, we’ve five ecommerce trends of the future that your business should consider for your strategy going forward. Real-time marketing Real-time marketing refers to the immediacy of responses to consumer inquiries or actions on a brand’s website or social media channels. Real-time marketing allows ..read more

UPDATE SEPTEMBER 2022 This post was originally written in 2018 and Shopify has added a raft of new discount features since then so we though it was time to update this post so you've got the latest discount details! The big features added since 2018 are: You can now run multiple automatic discounts on your shop at the same time. Enable automatic free shipping discounts with other discounts Apply a discount to an entire order, one or more collections, or a single product. Set, schedule, and configure minimum requirements for all discount types, including limited-time offers. Discount codes and ..read more

The countdown has started. Black Friday (26 November), Cyber Monday (29 November) and Christmas (25 December) are ahead of us. But there’s still time to optimise your 2021 peak season ecommerce sales strategy. Shopify's Peak Sales Season Checklist has some great tips to help you optimise your store for the weeks aghead. Download the checklist here. Are you ready to handle a surge in traffic? Do you know the average conversion rate for your industry? Are you maximising your top sales channels? Are you sizing up the competition? Have you set up contingency plans? Are you offering gift card ..read more

NZ Post have just released their annual review of eCommerce in New Zealand with a focus on key trends and changes to consumer behaviour that continued to drive growth across all eCommerce sectors in 2020.  Some of the highlights include: $5.8B total online spend in New Zealand 25% growth in online spend 71% of all online spend is with local retailers More people shopped with local retailers in 2020 than any previous year which is great news for all our local Shopify store owners competing against the large overseas mega stores! There's a huge amount of positive data ..read more