Ever wondered how top real estate agents are leveraging video content to skyrocket their brand? Dive into today's discussion where we unravel the secrets behind effective real estate video content creation!  (It's easier than you think). Summary: Join us as Breana Robbins, a seasoned expert in the realm of real estate video marketing, shares her journey from being camera-shy to producing 3-4 videos a week! From the importance of showcasing personality over professionalism to the power of tools like CapCut, this conversation is packed with nuggets for every real estate agent out there. W ..read more

Remember the goals you set for your real estate business back in December and January?  Have you thrown them out the window this year? We sit down with goal guru Justin Rabin to talk about he continues to gain traction both personally and professionally by setting and achieving his goals.   If you have been struggling, this is the episode for you! Are you a realtor committed to setting big goals, but unsure about how to achieve them? In the ever-evolving real estate landscape, defining and realizing your goals can make all the difference. Here's What You'll Learn: 1.  Goal ..read more

What is the key to hosting real estate and client appreciation events that create community, win over followers and drive new business? Amy Robertson and Mindy Methner with the Amy + Mindy Homes and Lifestyle Team share their innovative approach to hosting real estate client events, blending creativity with professionalism.  From staging homes to crafting personalized experiences, they reveal their secrets to success. Learn how to transform a typical client appreciation event into a magical experience that resonates with your clients. Understand the importance of authenticity, collabor ..read more

Consumers are demanding better quality videos, and this includes real estate agents With the rise of platforms like TikTok, the demand for high-quality videos has surged dramatically. Tune in as we delve into the importance of video quality on platforms like Facebook, Instagram, LinkedIn, and of course, TikTok. We also reminisce about Vine and its lower-quality video content. Find out why and how to produce compelling content that not only looks professional but keeps the viewers engaged. Discover the importance of seamless transitions, jump cuts, and the art of eliminating "dead space." We ..read more

Our three vital videos every real estate agent should consider producing this month to boost their marketing strategies and strengthen their client relationships.  We kick off with the importance of introduction/reintroduction videos and their frequency, then dive into the critical issues of waiving inspections.  In our third video suggestion, we talk about market updates and how to communicate them effectively without overwhelming your audience. But wait, there's more! We're also throwing in a bonus video idea on unique home walk-throughs that could transform your listings.  ..read more

Welcome back to another Tuesday edition of Modern Marketing's Realtor Recap! We’re here to keep you updated on all the essential social media and marketing news that real estate agents need to be aware of. This week, we’re breaking down major updates from Meta, LinkedIn, Instagram, and YouTube and how they impact your online strategy. In this episode, we discuss the big news about Meta (formerly Facebook) selling its interest in Giphy to Shutterstock, which might change the way you’ve been using GIFs in your posts. Is this the end of an era for the popular GIFs, often described as "for Boomer ..read more

How do you become the Real Estate Rookie of the Year in a highly competitive brokerage and how do you leverage your daily activities to drive business? In this exclusive interview with Krishon Harris, With ReeceNichols Kansas City, we discover how Krishon quickly rose to the top, beating the odds in an industry with high dropout rates for new agents. ? In this video, we cover: ✅ Krishon's journey from McDonald's manager to real estate superstar ? ✅ How his grandmother's influence and mentorship played a crucial role in his early success ? ✅ The daily and weekly activities that set Krishon ap ..read more

? Discover the Power of Niches in Real Estate! ?  Join us in this exciting episode of the Modern Marketing Podcast where we dive deep into the world of real estate niches with veteran agent Bill White of eXp Realty!  In this episode, Bill shares his incredible journey in the real estate industry, starting from the commercial side and transitioning to residential. With over 15 years of experience and a superstar team, Bill and his wife Rhonda have built a successful business by focusing on a niche market.  Learn how this powerhouse couple leverages their niche to dominate the ma ..read more

With Meta Verified, you no longer need to have a certain level of fame to get verified. Instead, you just need to subscribe to the program. And the benefits don't stop there. For the first time in years, verified users will have access to live customer service from Facebook and Instagram. This is a huge advantage for real estate professionals who have experienced issues with Facebook and Instagram's customer support, or lack thereof in the past. Have you ever had your ad account disabled or been unable to change the name of your business page when you move brokerages? With Meta Verified, you ..read more

Real Estate Agents, ready to up your marketing game with very little effort? You need to check out ChatGPT, an AI tool that real estate agents can use to write compelling social media posts, listing descriptions and so much more. Kevin Mokel and Chloe Yotter, work for a marketing company and use ChatGPT on a daily basis. They explain how the tool works, how to use it effectively, and the benefits it can provide to agents looking to stand out from the competition. Whether you're a seasoned real estate professional or just starting out, this video is a must-watch for anyone looking to improve ..read more