Misconceptions and Questions You’ll Uncover During this Episode: Misconceptions Digital Marketing is Enough  Direct Mail is Outdated and Doesn't Work One Mailing Should Suffice to Generate Results I Gained Market Share and Don’t Need to Market Any More The Quality of Photography Doesn't Matter in a Hot Market Reducing Your Marketing Efforts as Market Slows Common Questions How do I Know if My Marketing is Working? How to Improve the Results of Direct Mail?  How Often Should You Mail to Be Effective? How do I Stand Out During a Listing Appointment? Important Episode-Related Links ..read more

Topics and Questions You’ll Uncover During this Episode: Why breaking into luxury is a solid strategy despite changing market conditions How to Break into the Luxury Market without any Experience How to streamline your offline and online marketing materials to maximize ROI What to Feature on Your Community Website  ---------------------------------------- Resources: Official Website — The Institute for Luxury Home Marketing Official Website — REAL Marketing Tobe Agency - Real Estate Website Service Andrew Hong - LinkedIn ..read more

Investing in Real Estate Is a Long-Term Play When it comes to marketing, consistency is key. However, if you aren’t necessarily securing leads right away due to your marketing efforts, you may start to doubt whether or not your marketing campaign is even worth the effort (and cost). Establishing yourself as the local neighborhood expert takes time. Once you determine the neighborhood that you want to farm, use a robust direct mail marketing campaign to help establish your presence in the community. This isn’t going to happen overnight, so it’s important to understand that sending one or two ma ..read more

Direct mail marketing is still one of the most effective ways for real estate agents to reach their target markets, establish themselves as authorities in those markets, and consistently gain market share en route to becoming the local neighborhood expert. In order to effectively level up your business, you always need to be willing to change your thinking about what does and doesn’t work, and fine tune your process accordingly. Topics and Questions You’ll Uncover During this Episode: Why Is Becoming the Local Neighborhood Expert So Important? How Committing to Print Materials with More of a ..read more

David and Wayne discuss what it takes to be successful in the luxury residential market, and how meticulously researching target markets is the key to consistently growing your neighborhood market share. They also highlight the importance of partnering with both the right brokerage and marketing firm to help you most effectively accomplish your desired goals (both short-term and long-term). Topics and Questions You’ll Uncover During this Episode: Why Picking the Right Brokerage Is So Important What Is Real Estate Farming and Why Is It So Beneficial? What Does It Mean to Speak the Language of ..read more

David and Lucio discuss the luxury market, the importance of consistently marketing yourself, and why staying top of mind with potential clients in your real estate network is so critical to your success. They also highlight the top concerns of real estate sellers, which include the agent they choose to partner with… Being the local neighborhood expert; Regularly and effectively communicating with them Having the proper know-how and internet exposure to market a home Topics and Questions You’ll Uncover During this Episode: Is the Real Estate Market Returning to Normal? Why Partnering with T ..read more

Welcome to REAL Marketing University, with David Collins, a podcast series designed exclusively for real estate agents who are looking to dominate their local market. Hosted by direct mail marketing expert David Collins, each episode teaches listeners why becoming the local neighborhood expert in their respective markets is so important, how direct mail plays a critical role in the process, and why a shift in mindset is needed to truly outperform the competition. SPOILER ALERT: Your direct mail marketing efforts — whether they’re postcards, property brochures, or real estate market reports — a ..read more