The reality of do-it-yourself online-marketing
Business Owner Compass
by Andre Jacobi
5M ago
Online-Marketing is THE shit, nowadays. Especially, for everybody and his brother and you, handsome business owner. Not a month goes ..read more
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What makes strategy successful?
Business Owner Compass
by Andre Jacobi
5M ago
As the managing partner of the company I work in, it was my task to design a business strategy. Before ..read more
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What is a good strategic plan?
Business Owner Compass
by Andre Jacobi
5M ago
As a business owner and investor, I read a lot of strategic plans in the last 10 years. Every now ..read more
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How do you write a small business strategy? – complete guide
Business Owner Compass
by Andre Jacobi
9M ago
Strategy comes from the military. Here, it was first recognized that the one who spreads his resources across all areas and tasks does not win the war. The one who uses a clear strength to his advantage wins. Three things are important for this: 1. You have to assess the situation. 2. From the information ..read more
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How can I expand my solo business?
Business Owner Compass
by Andre Jacobi
9M ago
As a “lone ranger” at some point I was faced with the situation that I had reached a revenue maximum. It couldn’t go any further without some organizational aspect suffering. So, I was faced with the challenge of reorganizing my company, so that it could continue to grow. A company goes through phases in its ..read more
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You should read shit
Business Owner Compass
by Andre Jacobi
9M ago
My son is twelve and (probably like every 12-year-old) a little smart ass. Every now and then we get into a discussion about my decisions and the reasons behind them.  Let‘s take one example, I can vividly remember. We were arguing about why he shouldn‘t stay up late in his age (late being defined as ..read more
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There is no way, you can be right
Business Owner Compass
by Andre Jacobi
9M ago
My daughter is a genius. She wakes up at 1:30 am and calls me to come cuddle with her. Since, I literately just got up from her bed because I fell asleep 5 and half hours ago when I brought her there. Now, I sit at laptop writing an article in the middle of the ..read more
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What pain do you want?
Business Owner Compass
by Andre Jacobi
9M ago
Sometimes, I envy my wife and my best friend. (No, nothing to worry about here…)  They love their jobs and have become really good at doing them. Since, that also applies to me (and there is data to support my claim…), it’s not what I envy them for.  They both have the ability to shut ..read more
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How do you shift from tactical to strategic thinking? 
Business Owner Compass
by Andre Jacobi
9M ago
In my experience, the shift from tactical to strategic thinking is profound. The first time I understood strategy was a eureka moment for me. Something clicked in my brain, and it all made sense. But how did that shift come about? There are 9 factors that can be influenced to shift from tactical thinking to ..read more
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What are the 6 steps of strategy formulation?
Business Owner Compass
by Andre Jacobi
9M ago
I was confused, when I first stumbled over this question, as I wasn‘t aware of 6 specific steps of strategy formulation. However, when looking at my own strategy formulation process, I quickly realised that there definitely are 6 distinct phases. The 6 steps of strategy formulation are analysing the 5 competitive forces, running a SWOT-analysis ..read more
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