From Idea to Amazon: Launching a Non-Digital Wellness Device - with Michael Crinnion, Luma 3
Bring Your Product Idea to Life
by Vicki Weinberg
3d ago
Today my guest is Michael Crinnion  from Mind Body Goals Ltd. Michael designs and makes high quality wellbeing products that help people bring proven techniques like breathwork into their lives in a way that's easy to maintain, enjoyable, and has a real positive impact. Michael has created the Luma Cube, a beautifully designed zen-like cube that aids you with different breathing techniques without needing to go on your phone for an app. Taking people away from their screens has been one of the key USPs of the Luma Cube.  Michael and I spoke a lot about the benefits of breathing and t ..read more
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Developing a unique food product - with Daniel Twiss - Soul Fruit
Bring Your Product Idea to Life
by Vicki Weinberg
2w ago
Today my guest is Daniel Twiss from Soul Fruit, a company revolutionising dried fruit snacks. Soul Fruit makes new and exciting dried fruit snacks using the best quality tropical fruits simply dried into crunchy chips or chewy slices. Their flavours include fruits I have never tried - dragon fruit and jackfruit. Daniel shares with us the riveting story of how he and his wife took their love for exotic fruits in Asia and transformed it into a successful business, despite having no prior background in food or retail. Their mission? To bring guilt-free, fun, and authentically delicious snacking e ..read more
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How to sell with a clear USP - with Karen Burke - Go Goosey
Bring Your Product Idea to Life
by Vicki Weinberg
1M ago
If you have ever taken a small child swimming you know the struggle of getting them dry afterwards.  My guest this week decided to solve this problem. Karen Burke is the founder of Go Goosey is an online retail company that sells her unique product, the Kids unisex quick drying onesie and microfibre towel. We talk about the process of designing and creating the product, and the importance of not rushing this stage. We also talk about the USP for Karen's products. Karen is really good at articulating what makes her product so unique. Everywhere I see her, whether it's on Amazon or on her w ..read more
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Ask Me Anything
Bring Your Product Idea to Life
by Vicki Weinberg
1M ago
To celebrate 4 years of The Bring Your Product Idea To Life Podcast, I wanted to do something different. So I asked you to ‘ask me anything’. In this episode I answer those questions including: How I made the the transition from product business to product launch consultant How much of my business I outsource How to rank higher on Amazon What to do if you go out of stock on Amazon FBA Whether you are looking for insight into how I run my business, or some detail about how to get more sales on Amazon, there is lots of take away. The Bring Your Product Idea to Life Podcast  - Best Busine ..read more
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How product businesses can use AI to save time - with Jennifer Cooper
Bring Your Product Idea to Life
by Vicki Weinberg
1M ago
My guest today is Jennifer Cooper from Jennifer Cooper Timesaver. Jenny  is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know-how to help you grow a profitable, feel good business. Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list ..read more
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2020 guest catch up - where are they now?
Bring Your Product Idea to Life
by Vicki Weinberg
1M ago
To celebrate recording the 200th episode of Bring Your Product Idea To Life, I decided to catch  up with past guests, to see what happened next in their product business, and where they are now. Today’s guests were all on my podcast in 2020. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for other product business owners has changed over the years. One of the main messages that came out of it was the importance of keeping going, and being willing to pivot when needed. The Bring Your Product Idea to Life Podcast  - Best Business ..read more
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From Teacher to Entrepreneur: Melissa McCall's Venture into Early Literacy Products (part 1)
Bring Your Product Idea to Life
by Vicki Weinberg
2M ago
My guest today is Melissa McCall from Moving Little Minds. Melissa is a preschool teacher based in the US, and helps parents and teachers build a strong literacy foundation in young children by merging instruction with play. Melissa has created some products designed for teaching preschool age children early literacy skills. Melissa is a passionate advocate for the power of reading and  has just launched her first products, She shares how she has gone about creating the products, including deciding which product ideas to develop and building collections, getting the products produced, and ..read more
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Running a multi-channel, family business - with Rosie Prosser - Corseside Nursery
Bring Your Product Idea to Life
by Vicki Weinberg
2M ago
Today my guest is Rosie Prosser from Corseside Nursery, an RHS gold medal winning succulent specialist based in Pembrokeshire, Wales.  Rosie manages the technology and marketing, while her mother contributes years of plant expertise. Together, they've crafted a unique online community, teaching their customers the art of succulent care, and helping a thriving business grow, which is strongly focused on recycling and reusing materials. Rosie shares the strategies they use to manage sales across major online platforms like eBay, Etsy, and Amazon, explaining the challenges and lucrative aspe ..read more
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How to (confidently) get visible online - with Helen Williams
Bring Your Product Idea to Life
by Vicki Weinberg
2M ago
Showing up online is something many of us struggle with. And as product business owners, it can feel easier to hide behind your product.  Today I had the pleasure of speaking with Helen Williams, a coach and the founder of Hey Helen Williams. Helen helps entrepreneurs to move online and overcome visibility blocks to get seen by the right people and increase their income.  Today we are looking at something I struggle with myself, putting your face on social media. Many of us find it terrifying, so I wanted to find out why Helen thinks this is something so many of us struggle with and ..read more
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How to get your own PR in 2024 - with Rosie Davies-Smith - PR Dispatch
Bring Your Product Idea to Life
by Vicki Weinberg
2M ago
Today’s podcast guest is Rosie Davies-Smith. PR agencies have led clients to believe they're the only ones who can do what they do. Rosie made it her mission to prove them wrong. After running her own agency for over a decade, she founded PR Dispatch, a platform which powers in-house teams to become the PR experts.  Since then, over 500 brands have been given the training, expertise and contacts they need to take control of their PR in house and secure their own coverage at just 3 percent of the cost of a PR agency. Rosie shares her expert advice on what really matters in PR (hint - good ..read more
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