There are a LOT of biometric companies out there. The Prism Project’s home page at https://www.the-prism-project.com/, illustrating the Biometric Digital Identity Prism as of March 2024. From Acuity Market Intelligence and FindBiometrics. With over 100 firms in the biometric industry, their offerings are going to naturally differ—even if all the firms are TRYING to copy each other and offer “me too” solutions. Will Ferrell and Chad Smith, or maybe vice versa. Fair use. From https://www.billboard.com/music/music-news/will-ferrell-chad-smith-red-hot-benefit-chili-peppers-6898348/, originall ..read more

Man, I’ve been negative lately. I figure that it is time to become more positive. I’m going to describe one example of how Bredemarket has helped its customers, based upon one of my client projects from several years ago. Stupid Word Tricks. Tell your brother, your sister and your mama too. See below. I’ve told this story before, but I wanted to take a fresh look at the problem the firm had, and the solution Bredemarket provided. I’m not identifying the firm, but perhaps YOUR firm has a similar problem that I can solve for you. And your firm is the one that matters. The problem This happened s ..read more

The identity/biometric company (not named here) never formally learned why prospects shunned the outdated information on its website. This is NOT the website I’m discussing in this post. The referenced identity company is not named here. This is the website of some other company, taken from https://www.webdesignmuseum.org/gallery/microsoft-1996. The identity/biometric company never formally learned how its references to renamed companies and non-existent companies were repelling those very companies…and the prospects who knew the website information was inaccurate. April 11, 2023: “It’s unclea ..read more

By Phee – Pixabay, CC0, https://commons.wikimedia.org/w/index.php?curid=52233006 Burnout in the healthcare industry is real—but can targeted artificial intelligence solutions reduce burnout? In a LinkedIn post, healthcare company Artisight references an Advisory Board article with the following statistics: (T)here were 7,887 nurses who recently ended their healthcare careers between 2018 and 2021….39% of respondents said their decision to leave healthcare was due to a planned retirement. However, 26% of respondents cited burnout or emotional exhaustion, and 21% cited insufficient staffing. A ..read more

How can your technology business work with an outsourced content writer? Perhaps you should first ask WHY your technology business needs an outsourced content writer. The need for content Do your technology business website and social media channels DESPERATELY need written content? Is your website a dreary collection of facts and awards that don’t address what your prospects REALLY care about? Unnamed firm. Will this increase revenue by 50%? If not, so what? Have you NEVER posted to your company LinkedIn page? Unnamed firm. What does this LinkedIn page tell prospects? Is your online pres ..read more

Age assurance shows that a customer meets the minimum age for buying a product or service. I thought I knew every possible use case for age assurance—smoking tobacco or marijuana, buying firearms, driving a car, drinking alcohol, gambling, viewing adult content, or using social media. But after investigating a product featured in Cultivated Cool, I realized that I had missed one use case. Turns out that there’s another type of company that needs age assurance…and a way to explain the age assurance method the company adopts. Off on a tangent: what is Cultivated Cool? Psst…don’t tell anyone what ..read more

From https://imgflip.com/memegenerator/Pepperidge-Farm-Remembers. As further proof that I am celebrating, rather than hiding, my “seasoned” experience—and you know what the code word “seasoned” means—I am entitling this blog post “Take Me to the Pilot.” Although I’m thinking about a different type of “pilot”—a pilot to establish that Login.gov can satisfy Identity Assurance Level 2 (IAL2). From https://pages.nist.gov/800-63-3/sp800-63a.html#sec2. A recap of Login.gov and IAL2-non compliance I just mentioned IAL2 in a blog post on Wednesday, with this seemingly throwaway sentence. So if you th ..read more

I’ve talked about age verification and age estimation here and elsewhere. And I’ve also talked about Identity Assurance Level 2. But I’ve never discussed both simultaneously until now. I belatedly read this March 2024 article that describes Georgia’s proposed bill to regulate access to material deemed harmful to minors. A minor in Georgia (named Jimmy Carter) in the 1920s, before computers allowed access to adult material. From National Park Service, https://www.nps.gov/jica/learn/historyculture/early-life.htm. The Georgia bill explicitly mentions Identity Assurance Level 2. Under the bill, t ..read more

This morning on LinkedIn, I was commenting that the March 2024 3.8% unemployment rate makes no difference to someone who is 100% unemployed. My comment reminded me of one made by a far greater communicator 44 years ago. By Michael Evans – Public Domain, https://commons.wikimedia.org/w/index.php?curid=257844 During the 1980 Presidential campaign, when candidate Ronald Reagan was criticized for not knowing the difference between a recession and a depression, Reagan commented: “Recession is when your neighbor loses his job. Depression is when you lose yours. And recovery is when Jimmy Carter lose ..read more

From the video below. Last week I prepared a presentation for a conference organizer, thinking that I would give the presentation at the conference in question. Instead, the organizer emailed the presentation slides to selected conference attendees. The attendees probably liked it that way. But I still wanted to give the presentation. And I also wanted to generalize the presentation so that it applied to ALL technology companies, not just the ones who were attending the conference. So I recorded myself giving the presentation “Differentiating Your Company and Your Products/Services.” It’s ten ..read more