Debt - especially personal or consumer debt - feels like a monster most people prefer to shove in a closet, so we’re grateful to get a rare and financially vulnerable testimony of what managing and paying off debt as an entrepreneur actually looks like from our guest, Taylor Aller. Despite making 6-figures as a multi-passionate registered massage therapist, educator and consultant, Taylor didn’t feel like her finances were in a comfortable place. After taking a deep dive into her and her husband’s financial situation, she faced head-on the $65K in consumer debt they had accumulated. In today ..read more

ManyChat has entered the chat in a big way over the last few years, so we’re bringing you a practical case study from an entrepreneur who has successfully leveraged this to skyrocket her post engagement and sales. Video marketing strategist, Keenya Kelly, started using ManyChat in 2020 to gather leads and convert them into paying customers. Her strategy has led to 18% conversion rates and over $15,000 in revenue in the last 60 days alone! Keenya walks us through each step of her chatbot automation sequence (including the exact wording of the messages sent) so you can skip the learning curve ..read more

If you are a longtime listener of our show, then you’re probably used to hearing our quarterly income reports, but this year we’re testing quarterly reviews instead! Don’t worry, you’ll still get access to new income report episodes, just on an annual basis instead. It's very important to us to continue to create financially transparent content, and we are very proud of the advocacy work we've done over the last five years to contribute to that mission. With these quarterly reviews we will share what's working in our business, what we've learned, and what we're celebrating. We are excited to ..read more

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Not clickbait! I recently went through a formal valuation process for my business to see what it’s actually worth, and whether selling (now or in the future) would make sense for its continued growth. Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite: https://ellenyin.com/csuite View the transcript for this teaser at: https://docs.google ..read more

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma. Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this entire product line - giving up $100,000 in guaranteed revenue ..read more

I sold out my brand partnerships retreat in 7 days… but trust me this launch was anything but smooth sailing. Hear how my waitlist responded to this offer going live and how I filled up all 11 spots in a week in this behind the business episode! Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite: https://ellenyin.com/csuite View the transcript for this teaser at: https://docs.google.com/document/d/1-z7-l37pH7TirbLAe0y51dte10gby6FzJonfzmMhIi4/edit?usp=sharing ..read more

Want to create your own branded app? Try Passion.io for free: https://passion.io/saas-free-trial?_go=ellen26  Recent studies show the average person spends 2 hours and 23 minutes a day on social media platforms, so imagine the power of capturing even a fraction of your dream customer’s screen time and diverting them from mindlessly scrolling to engaging with your business by turning your content into an off-social, destination experience. In early 2022, Megan Sumrell, time management expert and founder of The Pink Bee, launched a branded app for her business in the app store and leverag ..read more

To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry. Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion. After working with big name publishers like Buzzfeed in their previous marketing roles at the vitamin company Ritual, Lauren and Lee realized that the way these traditional publications were advertising their brand partners was stale and uninspired. They saw an opportunity to change the way publishers collaborate with their ..read more

Is it possible to have a 100% conversion rate? Marketing strategist Sophia Parra’s case study today proves that with a well-timed nurture event, yes. Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers. The best part? These simple Q&A parties only required a few hours of her attention a couple times a year, no launch or tech set-up, and did not rely on having a large audience to be effective.  This non-sales event may be the missing precursor to selling out your ..read more

Ellen is on campus at CU Denver’s Jake Jabs Center for Entrepreneurship to answer student submitted questions for a live podcast recording, moderated by the center’s Assistant Director of Operations - and my best friend - Clair Seville. Whether you’re a student with aspirations to launch your own business, or years into running your own venture, you’ll find timeless, actionable insights uncovered by the impressive depth and diversity of questions these CU Denver students asked. Class is officially in session. Access the transcript of this episode HERE: Iconic business leaders all have the ..read more