In this episode of the Bootstrap Digital Marketing podcast, host Laura Tate explores the power of storytelling in marketing and how it can elevate your content strategy. She discusses how storytelling captures attention, builds brand identity, evokes emotions, and drives action. Using examples from Nike, Apple, and Dove, Laura demonstrates how effective storytelling can connect with consumers and inspire them. To learn more about incorporating storytelling into your marketing, visit the Crackerjack Scribe website at crackerjackscribe.com. Get valuable marketing tips and advice to enhance your ..read more

In this episode of Bootstrap Digital Marketing, we delve into the importance of blogging and content creation for businesses. A strategy helps optimize content for search engines through keyword research, ultimately resulting in higher rankings and more traffic. We discuss recommended blog length, how to create an editorial calendar, and using social media to share blog content. We also touch on the importance of understanding and catering to your audience and how to generate ideas for blog topics. Additionally, we cover the significance of having a website ranked on page one of search engine ..read more

On this episode of Bootstrap Digital Marketing, we dive into the world of business blogging and how it can benefit startups and established businesses. Our guest speaker highlights the importance of having a marketing strategy and understanding your target audience before creating a blog or website. We discuss various blogging platforms, such as WordPress, Medium, and LinkedIn, and their pros and cons.  In addition, we offer key tips for setting up a blog and introduce an online course that goes in-depth on mastering business blogging. We also share various real-life success stories resul ..read more

Whether you're building your website yourself or hiring a developer, there are many factors to consider. In this episode, we invited Brooklyn Taylor of Brooktown Design to discuss a few essential elements. We discuss what we believe is the best Website development platform, considering your target audience when designing your website and optimizing it for user experience and search engine optimization, in addition to a few other nuggets of information. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bootstrapdigitalmarketing/message Support this podcast: https://podcasters ..read more

A new year is approaching, and it's time to look at your marketing strategy and find new ways to reach your target audience. This podcast covers three ways to analyze your past year's efforts and develop new marketing avenues and collateral. Subscribe to our blog to get the text version: Crackerjackscribe.com/blog #marketing #digitalmarketing #marketingstragies --- Send in a voice message: https://podcasters.spotify.com/pod/show/bootstrapdigitalmarketing/message Support this podcast: https://podcasters.spotify.com/pod/show/bootstrapdigitalmarketing/support ..read more

Optimizing your social media profiles in the digital world is key to expanding reach and visibility. Whether you’re a small business looking to boost brand awareness or an influencer trying to grow your audience, your social media profiles are important considerations. In this episode, we’ll explore five ways you can optimize your social media profiles for greater reach. Spending time customizing each profile with relevant information and images will help others find you more easily and discover all the amazing things you have to offer. #digitalmarketing #socialmediamarketing #SEO #podcast ..read more

There are many reasons to publish a press release. The most common reasons are to announce a new product, update the public on a current product, or announce changes to the company. For technology startups, using press releases is essential to building a better picture of their company and product. Getting the word out about new products, developments, or collaborations is also a good reason to issue a press release.  In this episode, I go over five reasons why press releases are essential and give tips on how to write an effective press release and send one out. #pressreleases #startups ..read more

A value proposition is key to unlocking your business goals. It's the statement that describes what your business does and why it's worth paying for. Without a value proposition, you won't be able to get customers to take the action you want them to take.  In this episode, I go over five essential steps to creating a value proposition that delivers on your business goals. Visit my Website for more marketing tips and advice: Crackerjack Scribe #digitalmarketing #marketing #valueproposition #business --- Send in a voice message: https://podcasters.spotify.com/pod/show/bootstrapdigitalmarket ..read more

Before setting up all your social media channels and profiles, ensure your handle or username is available and follow these best practices. Announcement: Bootstrap Digital Marketing is now available on YouTube and other video channels. You can watch it on my website blog page, Crackerjackscribe.com/blog. Announcement No. 2: I'll soon be launching digital marketing courses that will expand on what I talk about in Bootstrap Digital Marketing. So if you want to get more in-depth information on how to use digital marketing to grow your business, stay tuned here or check my website for more informa ..read more

Everyone wants to reach the right person with the right message at the right time. That's the definition of marketing. Defining your target audience is critical to building and executing a successful marketing strategy. But what does defining your target audience involve and why is it important? This episode covers three ways you can find out who your target audience is, where they hangout online, and what type of content grabs their attention. Leave any questions or comments on my Anchor page anchor.fm/bootstrapdigitalmarketing or email me at laura@crackerjackscribe.com #digitalmarketing #mar ..read more