Get teams writing on the same page
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3M ago
From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn ..read more
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AI and the future of marketing – MA Brainy Breakfast Nov 2023
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6M ago
Greetings! (ChatGPT here, trying to be conversational while introducing this blog). Ready yourself for an intellectually stimulating exploration through this thought-provoking event ..read more
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Mastering thought leadership content
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6M ago
Learn strategies to stand out from the crowd and position yourself or your brand as thought leaders. Here's where you can start ..read more
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WFB Customer Story - Building Datamine’s Founder Brand
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6M ago
A well-crafted founder brand is a valuable marketing asset. Read how WFB helps Datamine’s Paul O’Connor turn his story into content that connects ..read more
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How three different companies claimed their thought-leadership positions
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6M ago
Here’s how we helped three widely different brands position themselves as thought leaders ..read more
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WFB Customer Story - WFB helps MYOB bring its content plan to life
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10M ago
Our long-standing relationship with MYOB began in the enterprise space, where we created guides and thought leadership articles. Word spread about us, and now we write for every marketing team in the business. Here’s why ..read more
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Why SEO experts recommend topic clusters for creating content
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10M ago
The topic cluster model isn’t rocket science. It’s simply a logical way of organising and planning your content by focusing on one key topic at a time. Read why SEO experts are recommending it to get the best results from your content creation ..read more
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For F's sake – here's the how-to of attention grabbing copy.
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10M ago
Eye-tracking studies show that people read online in an F shape, skimming quickly to find what they’re looking for. Learn how to take advantage of this behaviour by tweaking your layout and writing compelling headlines and subheads ..read more
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WFB Customer Story - How regular, high-quality thought leadership articles helped A2X go for SEO gold
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10M ago
Homegrown software company A2X needed regular blogging and thought leadership articles to boost its online presence. It tried a few freelancers but couldn’t get the results it was looking for – until WFB. A2X saw 120% organic keyword ranking growth in just 12 months. Here’s how ..read more
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WFB Customer Story - Building trust and growing traffic for Tradify
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by
10M ago
Software provider Tradify went from one user to 30,000 in just a few years – and its online content wasn’t keeping up. Thanks to WFB, it now has a strong brand voice, a trove of relevant content and some significant gains in organic traffic ..read more
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