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Discover thoughts, how-tos, and tips from wfb's copywriting team. Explore customer stories, marketing insights, and storytelling techniques that you can use to engage users. wfb is an Auckland, New Zealand-based copywriting collective of senior copywriters delivering creative content solutions to brands and businesses.
wfb
2d ago
The only content you think about this summer is what’s going in your next drink. You may already be mentally drafting that out-of-office before you turn off the office lights for the year, though - have you planned your 2025 content yet ..read more
wfb
1M ago
Read how we delivered SEO results that saw MYOB’s organic traffic grow 10% month-on-month and sent crucial keywords 'accounting software' soaring to the top spot on Google in Australia ..read more
wfb
1M ago
Our SEO copywriting has helped our clients achieve top keyword rankings on Google across Australasia. Read how we do it – from best use of keywords, links and metadata to creating helpful content ..read more
wfb
10M ago
From strategic thinking and persuasive writing to handy grammar tips, our copywriting courses and seminars help your marketing team write with confidence. Here’s a sneak peek at what you’ll learn ..read more
wfb
1y ago
Greetings! (ChatGPT here, trying to be conversational while introducing this blog). Ready yourself for an intellectually stimulating exploration through this thought-provoking event ..read more
wfb
1y ago
Learn strategies to stand out from the crowd and position yourself or your brand as thought leaders. Here's where you can start ..read more
wfb
1y ago
A well-crafted founder brand is a valuable marketing asset. Read how WFB helps Datamine’s Paul O’Connor turn his story into content that connects ..read more
wfb
1y ago
Here’s how we helped three widely different brands position themselves as thought leaders ..read more
wfb
1y ago
Our long-standing relationship with MYOB began in the enterprise space, where we created guides and thought leadership articles. Word spread about us, and now we write for every marketing team in the business. Here’s why ..read more