Take some time and give your About page a proper look over. Is it customer-centric? Are your value proposition and unique selling point crystal clear? Does it truly connect with the reader? If you’re unsure, you can use the following tips to make it better. The post Not sure about your About page? Here’s our Top Tips appeared first on Sweet Orange SEO Copywriting ..read more

What is customer-centred copy and why do you need it?  Here’s a task for you: look at your website and count the number of times you mention “we”. We do this, we do that, we’re boutique, we’re global, we’re so great, we have all the expertise. Guess what… there’s a problem with that. People don’t care about you (yet). That may sound brutal, but it’s true. Whenever I mention this to clients, there’s usually an “ah-ha” moment. Think about it from a consumers’ point of view for a moment. Do people really care about brands or businesses? No, they don’t. They care about themselves and their ..read more

An email arrived in my inbox recently that wasn’t for me, but about me. It was from a business owner to their marketing manager asking: “Will you still need to use her now that there is Chatgwhateva?” That’s a great question, because AI has taken the world by storm. It’s a wonderful tool. It’s like a search engine on steroids! Bigger than the internet itself! As foundational as the discovery of fire (according to Micron global CBO Sumit Sadana quoted in The Economic Times)! AI copywriting tools produce content and with the right prompts, the results are pretty good. The copy it spits out in ..read more

Do you think it’s difficult to create great content for your newsletters? Struggling to stand out, attract your ideal customer, or create a buzz around your brand? If you feel you’re spending too much time on creating email marketing campaigns but see little to no result, read on… Guess what?  Unless you already have a super engaged audience of followers who expect to receive it at a certain day and time, and you don’t see many unsubscribes, you don’t have to put out a weekly (or daily!) newsletter. According to the experts, you should send a newsletter at most twice a week and at le ..read more

7+ Simple ways to make your email marketing better Do you think it’s difficult to create great content for your newsletters? Struggling to stand out, attract your ideal customer, or create a buzz around your brand? If you feel you’re spending too much time on creating email marketing campaigns but see little to no result, read on… Guess what?  Unless you already have a super engaged audience of followers who expect to receive it at a certain day and time, and you don’t see many unsubscribes, you don’t have to put out a weekly (or daily!) newsletter. According to the experts, you shou ..read more

7+ Simple ways to make your email marketing better Do you think it’s difficult to create great content for your newsletters? Struggling to stand out, attract your ideal customer, or create buzz around your brand? If you feel you’re spending too much time on creating email marketing campaigns but see little to no result, read on. This may surprise you but when it comes to content, it’s not about quantity. Unless you already have a super engaged audience of followers who expect to receive it at a certain day and time, and you don’t see many unsubscribes, you don’t have to put out a weekly ..read more

New year, new copy for your website Why? Because the text on your website should actively attract new clients, make you money, and help your business grow. From uninspiring self-centred pages to SEO-deficiency, we’re about to share exactly what’s been holding your website back, and how you can make it a whole lot more effective! 1. You say ‘we’ more often than you say ‘you’ Self-absorbed web copy turns off visitors and kills conversions. Funny enough, it seems 90% of websites miss the mark completely. It’s “we do this” and “we do that”. “Look at me! I’m brilliant!” As I often say to my cl ..read more

Everyone has a story If you are organising a cool event, have a business idea that’s unique, or if the reason you’re running your business is a story in itself, people should know about it. You should share your achievements, celebrate your wins, and share anything else about your business that’s interesting and newsworthy because it’s a golden opportunity to catch the attention of both the media and your audience. All that is done with smart PR. PR (Public Relations) is one of the most effective ways to build on your marketing strategy and create a solid reputation. When done right, it will ..read more

What is SEO and what does Google really want?  Halfway through writing an article about SEO and why you need it, one of my awesome partners – Monster Creative in Whangarei, asked me to write one for them with the exact same topic – What is SEO and why should you care? That’s when I thought, a link to their blog is just as good as writing a whole new article about the same thing. It gives them a backlink, which is great for SEO, and it’s a good way to show the world that we’re friends. Ten years ago or so, content marketing used to be pretty straightforward. Most marketers focused on fil ..read more

What is a copywriter and what do they do? I’ve been a professional writer for more than 25 years, and I get that question a lot. When someone asks me what I do for a living, I often say that I make people and businesses sound amazing. It’s a bit of a joke, but every joke has a core of truth. Essentially, Sweet Orange offers copywriting services which enable businesses to effectively connect with their audience by using the right tone and messaging. It includes words for websites, newsletters, advertising, blogs, social media, publications, press releases and more. We work with clients direct ..read more