Marketing tactics for a tough financial climate
Sweet Orange Blog
by Sweet Orange
2w ago
Do you think it’s difficult to create great content for your newsletters? Struggling to stand out, attract your ideal customer, or create a buzz around your brand? If you feel you’re spending too much time on creating email marketing campaigns but see little to no result, read on… Guess what?  Unless you already have a super engaged audience of followers who expect to receive it at a certain day and time, and you don’t see many unsubscribes, you don’t have to put out a weekly (or daily!) newsletter. According to the experts, you should send a newsletter at most twice a week and at le ..read more
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7+ Ways to make your newsletters better
Sweet Orange Blog
by Sweet Orange
2w ago
7+ Simple ways to make your email marketing better Do you think it’s difficult to create great content for your newsletters? Struggling to stand out, attract your ideal customer, or create a buzz around your brand? If you feel you’re spending too much time on creating email marketing campaigns but see little to no result, read on… Guess what?  Unless you already have a super engaged audience of followers who expect to receive it at a certain day and time, and you don’t see many unsubscribes, you don’t have to put out a weekly (or daily!) newsletter. According to the experts, you shou ..read more
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7+ Ways to make your emails better
Sweet Orange Blog
by Sweet Orange
4M ago
7+ Simple ways to make your email marketing better Do you think it’s difficult to create great content for your newsletters? Struggling to stand out, attract your ideal customer, or create buzz around your brand? If you feel you’re spending too much time on creating email marketing campaigns but see little to no result, read on. This may surprise you but when it comes to content, it’s not about quantity. Unless you already have a super engaged audience of followers who expect to receive it at a certain day and time, and you don’t see many unsubscribes, you don’t have to put out a weekly ..read more
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What new copy can do for your website
Sweet Orange Blog
by Sweet Orange
6M ago
New year, new copy for your website Why? Because the text on your website should actively attract new clients, make you money, and help your business grow. From uninspiring self-centred pages to SEO-deficiency, we’re about to share exactly what’s been holding your website back, and how you can make it a whole lot more effective! 1. You say ‘we’ more often than you say ‘you’ Self-absorbed web copy turns off visitors and kills conversions. Funny enough, it seems 90% of websites miss the mark completely. It’s “we do this” and “we do that”. “Look at me! I’m brilliant!” As I often say to my cl ..read more
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What is PR and why do we need it?
Sweet Orange Blog
by Sweet Orange
10M ago
Everyone has a story If you are organising a cool event, have a business idea that’s unique, or if the reason you’re running your business is a story in itself, people should know about it. You should share your achievements, celebrate your wins, and share anything else about your business that’s interesting and newsworthy because it’s a golden opportunity to catch the attention of both the media and your audience. All that is done with smart PR. PR (Public Relations) is one of the most effective ways to build on your marketing strategy and create a solid reputation. When done right, it will ..read more
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What is SEO and why do you need it?
Sweet Orange Blog
by Sweet Orange
10M ago
What is SEO and what does Google really want?  Halfway through writing an article about SEO and why you need it, one of my awesome partners – Monster Creative in Whangarei, asked me to write one for them with the exact same topic – What is SEO and why should you care? That’s when I thought, a link to their blog is just as good as writing a whole new article about the same thing. It gives them a backlink, which is great for SEO, and it’s a good way to show the world that we’re friends. Ten years ago or so, content marketing used to be pretty straightforward. Most marketers focused on fil ..read more
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What does a copywriter do?
Sweet Orange Blog
by Sweet Orange
10M ago
What is a copywriter and what do they do? I’ve been a professional writer for more than 25 years, and I get that question a lot. When someone asks me what I do for a living, I often say that I make people and businesses sound amazing. It’s a bit of a joke, but every joke has a core of truth. Essentially, Sweet Orange offers copywriting services which enable businesses to effectively connect with their audience by using the right tone and messaging. It includes words for websites, newsletters, advertising, blogs, social media, publications, press releases and more. We work with clients direct ..read more
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Step up your content game
Sweet Orange Blog
by Sweet Orange
10M ago
Make your content even better in 2022 I’m sure it’s not just me who feels that this year has gone by incredibly fast. It’s been another challenging one for many of us, yet totally epic for others. Our year was somewhere in between. We’re super proud of the work we’ve done for new and existing clients, secured some amazing new projects in NZ and Australia, and we’re testing the waters more in Europe, too. My team and I are all set to help you and your business reach your goals in 2022 with the power of words. For now, let’s share some ideas on how you can use content to reach an even higher lev ..read more
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The Sweet Orange Journey, so far…
Sweet Orange Blog
by Sweet Orange
10M ago
What we do and how we got there Having spent 20+ years helping businesses find their way with words, I’ve experienced the world of comms from different sides of the table. From news reporting to magazine writing and from agency work to creative tech, I’ve worked with entrepreneurs, business owners, charities, and celebs. I feel incredibly lucky that I’ve had the opportunity and pleasure to work with movers and shakers as well as everyday good people. I tell their stories, so they can connect with their audience and customers on a deeper level and grow with purpose. It all began when freshly ..read more
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How to repurpose content
Sweet Orange Blog
by Sweet Orange
10M ago
Repurpose your content to maximise its potential Creating high-performing content and doing it regularly is a challenge for business owners. According to the Content Marketing Institute, about 86% of B2C and 91% of B2B companies believe that content marketing is a key strategy to reach customers. We all know what an important part of the marketing strategy it is, but where do we find the time? Each piece of content you create for you business is an investment. To make the most efficient use of the content you already have requires creativity and fresh thinking. There are plenty of ways to re-u ..read more
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