In this ever-changing marketing world, making a memorable impression isn’t easy. Your ability to make a lasting impression can make or break your success. One often underestimated but vitally important aspect in marketing communications is your “tone of voice.” What is a ‘tone of voice’? ‘Tone of voice’ refers to how your brand communicates with your audience. It encapsulates your brand’s personality, values and how you want your brand to be perceived. It’s not just what you say, it’s how you say it. The ‘tone of voice’ is about the vocabulary you use, the tone and the rhythm or flow of the wo ..read more

Everyone is talking about creating content, and blogging is a great way to do that. Blogging is a great way to build relationships with your customers and show them why they should do business with YOU. Here are 20 ideas: Customer success story – When you receive a testimonial from a customer, ask their permission to write a case study and use it as a blog post. You can also use the post to generate more success stories from your customers. Answer questions everyone is asking – This is a great idea for a blog post if you think your industry or service is boring. Think about answering all thos ..read more

I’m guessing that you’re reading this either because you’re a business owner or a marketer. There are skills and techniques you can apply to improve your copywriting skills. But they take time, effort, and practice. I love being a copywriter because it satisfies my curiosity. I love the English language, writing regularly and I get great satisfaction from honing my craft. Here are 10 ways you can get better at copywriting: Study: Read and analyse ads, websites, landing pages, emails, and sales letters. Pay attention to the structure, language, tone, and persuasive techniques used. Understand ..read more

As a native English speaker, I’m always impressed when speaking to someone with an exceptional vocabulary. I usually assume that if someone has an enormous vocab, they are incredibly intelligent! Now my vocabulary isn’t bad, but I didn’t study English at Oxford or Cambridge. In fact, when I first started copywriting, I felt like such an imposter! However, what I quickly learned was that I didn’t need to worry. I’m not an academic, a lawyer or a novelist. I am a copywriter. As a copywriter, I don’t have to wow my audience with my incredible vocabulary. It’s quite the opposite. It’s my job to c ..read more

As a small business owner, you’ve heard the word ‘lead magnet’ and if you’ve just published a new website, your web designer will tell you that you need one. In this blog, I explain what a lead magnet is, why they are so effective, and I’ll give you some great ideas. What is a Lead Magnet? Lead magnets are described as such because they aim to attract more leads. It can be a piece of content such as an eBook, checklist or even a free product demo. Whatever it is, it’s usually free content irresistible to your potential customers. It encourages them to accept your offer in exchange for signin ..read more

So, you can probably guess that copywriters write, but are you wondering, “What do they write?” or “What does a copywriter actually do?” Sure, a copywriter writes, but there is much more to it than that! What is a copywriter? A copywriter is someone who writes ‘copy’. In broad terms, ‘copy’ refers to the written text that promotes or sells a product or service. This includes advertising, websites, direct mail, brochures, flyers, packaging, and other sales materials. A copywriter is a skilled communicator. They use words and persuasive communication to sell products and services. They are often ..read more

How long have you been a freelance copywriter? I launched Choice Words in 2018 – so this is my third year! Who do you work with? I work with digital agencies, creatives, communication gurus, entrepreneurs, small businesses, start-ups, and b2b companies. My clients come from a variety of industries, but they all value people and put them at the heart of what they do. What has been the career path that led you to where you are now? I started my career with an Honours Degree in Business Studies from Southampton, UK and went on to work in HR writing policies, procedures, and training manuals. Afte ..read more

I’m sure you’ll agree that marketing your business is essential if you want more leads, more sales and more customers. If you’ve been considering hiring a copywriter to help with your marketing, keep reading to find out how hiring a creative copywriter can add some serious value to your business. 1. They bring a fresh set of eyes and ears When you’ve been selling your products and/or services for some time, it’s easy to get stuck saying the same old thing over and over again. But what if this same old thing isn’t working? A copywriter brings a fresh set of eyes and ears to your business. When ..read more