In this week’s Week in Review: Ofcom says UK may need to prepare for a DTT switch off, Disney partners with Walmart on targeting and attribution, and WBD sees a continued slide in ad revenues. Top Stories Ofcom Warns of ‘Tipping Point’ as Terrestrial TV Nears Point of Financial Unsustainability Ofcom published a new report this week on the future of digital terrestrial television (DTT) technology used for broadcasting traditional linear TV, warning that the country is approaching a tipping point where supporting DTT may be financially unsustainable. As consumers move to streaming, use of DTT i ..read more

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses: His entry point in media and advertising How the broadcasters dealt with the transition to digital The rise of Netflix and its disruption to the industry The Atmosphere business model and its approach to measurement The challenges of straddling the line between OOH and CTV You can subscribe to the V ..read more

ITV reported its Q1 financial results this morning and, like other European broadcasters which have already posted their results, reported a return to growth for advertising revenues, which were up three percent year-on-year. But while some, including RTL and TF1, have seen growth in both traditional broadcast advertising and digital advertising revenues, for ITV growth was driven solely by digital, which were up 14 percent. Linear revenues meanwhile continued to fall. The next quarter is predicted to be even stronger, boosted by ad spend around the upcoming men’s European Championships. ITV e ..read more

The UpFronts and NewFronts are now well underway, bringing a vast number of announcements from broadcasters, publishers, social platforms, and tech companies. The NewFronts took place last week, and the UpFronts are set to kick off soon, though several broadcasters have already started teasing new products ahead of their presentations. There’s a lot to sift through, so for the next few weeks, VideoWeek will bring you the highlights around TV and video advertising. Read on to hear announcements from Google, Snapchat, Paramount, Amazon, A+E Networks, Samsung Ads, Meta, Roku, Vizio, TikTok ..read more

RTL has posted double-digit growth in its earnings for Q1 2024, continuing a bounceback in the European TV ad market. Group revenues were up 2.6 percent YoY, totalling €1.3 billion. The German broadcast outfit noted the gains were primarily driven by TV advertising and streaming revenues. Total ad revenues across the group, which includes RTL’s radio, print and TV operations, increased 10.1 percent YoY, reaching €686 million during the quarter. And TV made up the lion’s share of ad revenues at €528 million, also rising by 10 percent YoY. Digital ad revenues and radio/print also rose in compari ..read more

Kargo this morning announced a new partnership with VIDAA, a smart TV operating system (OS), offering the ad tech firm’s video and display formats across Hisense TVs. The collaboration grants advertisers in Spain and Germany exclusive access to Hisense’s content selection portal, alongside other original equiment manufacturers (OEM) running VIDAA, including Toshiba, Loewe and NIKAI. The direct-to-glass formats enable advertisers to reach audiences while they are selecting and browsing content across apps, according to Kargo, creating opportunities for high recall and engagement. These include ..read more

International broadcaster NBCUniversal has announced a new retail media partnership with ecommerce business Instacart, which will enable NBCU advertisers to target and measure campaigns using Instacart’s first-party data. The two companies say the new offering, expected to launch in Q2 on NBCUniversal’s streaming content, will enable advertisers to specifically target in-market consumers, using Instacart’s data. Instacart runs grocery delivery services via an app in the US and Canada, covering a range of national retailers, giving it a lot of data on users’ purchasing habits. Alison Levin, pre ..read more

Generative AI tools pose a threat to brand safety and suitability, making it easier to create misleading or dangerous content which brands don’t want to be aligned with. In order to combat this threat, it’s vital that there is greater transparency in terms of signals passed through supply chains, as well as more rigour across the industry says David Winstone, Trading Director UK at Channel Factory. In this interview Winstone also discusses how big of a role contextual data can play in plugging gaps left by third-party cookies, and how Channel Factory is working with attention metrics. Filmed a ..read more

International publishing giant Condé Nast used its annual NewFronts pitch to advertisers this week to announce a big expansion of its video output, with 100 new pilots and 235 returning digital video series planned for the coming year, alongside increased live video output. Many publishers are rethinking their video strategies, with some choosing to dial down their video output, given audiences’ increasing preference for ultra short-form video. Some publishers who previously found success with mid-length video on YouTube are struggling to replicate this success on the likes of TikTok, YouTube ..read more

TV revenues may have been showing signs of recovery at the start of 2024, but new research from WARC suggests linear TV gains will ultimately be dwarfed by social media over the next year. Meta alone is forecast to overtake all global linear TV ad revenues in 2025, as Facebook and Instagram continue to dominate the advertising landscape. The analysis deemed social media the world’s largest channel in terms of ad investment, which is expected to climb 14.3 percent YoY in 2024, for a total $247.3 billion. Meta is predicted to take 63 percent of that total, generating $155.6 billion in ad revenue ..read more