PPC Specialist
Inspiration Blog
by Cathy
3M ago
Inspiration is looking for a capable PPC Specialist, with proven agency experience. The company has been in business for almost 25 years, and we are a small, highly skilled team with many long-standing loyal clients, which are mainly B2B manufacturers, exporters, educational organisations, and eCommerce stores. The SEO specialist will plan, create, analyse, and optimise paid media campaigns for a variety of clients. Campaigns typically span from traditional Google Ads to Google shopping and social media advertising, including mainly LinkedIn Advertising. The ideal candidate for this role will ..read more
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GA4 Stats – what the f#@%?
Inspiration Blog
by Cathy
8M ago
So, you’ve installed GA4, and now you’ve run some performance reports, and you’re looking at them with abject horror? Some stats look like they’ve radically dis-improved. So, you reach for last year’s stats., knowing you’ve done some great SEO work in the meantime and confident that the comparison will be positive – but no! It looks desperate! Now you’ve got to share this poor performance with the team. What went wrong?     We know the feeling – live our lives! The good news is that this really is a case of Lies, Damn Lies and Statistics! Basically, little accurate comparison can be ..read more
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The Digital Marketing Act and How You Can Benefit From It
Inspiration Blog
by Cathy
8M ago
The European Union is putting their foot down!   The European Commission’s recent designation of six tech giants as “gatekeepers” under the Digital Markets Act (DMA) promises significant benefits for consumers and smaller businesses availing of digital marketing services. This landmark legislation is set to reshape the digital landscape and level the playing field in the digital marketing realm, bringing you increased choice, transparency, and opportunities.     The DMA, published in the EU Official Journal in October 2022 and applicable since May 2023, marks a crucial step towa ..read more
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Colour Psychology in Marketing
Inspiration Blog
by Cathy
8M ago
We recently wrote about how every element of a website’s design plays a crucial role in capturing and retaining visitors. Today, we are going to elaborate on one of the most often underestimated aspects of design – colour.     What is Colour Psychology?   Colour psychology, the study of how colours affect human behaviour and emotions, is a powerful tool that you can leverage to create engaging and effective websites. Colour can have a huge impact on how your brand is perceived, with one study finding that customers’ perception of the taste of coffee was influenced by the de ..read more
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Creating Connections Through Visual Storytelling
Inspiration Blog
by Cathy
8M ago
There’s a lot of noise out there on the internet so how can you cut through it – to connect with your audience? One approach that’s now emerging as beacon of connection, is visual storytelling. The idea is not just to sell a message, but to establish an emotional bond, often by tapping into shared emotions. Visual storytelling isn’t merely about developing eye-catching designs; it’s about creating a journey that tugs at heartstrings. It’s the essence of empathy in the digital realm, transforming users from passive observers to active participants. Ideally imagery, typography, and interactive e ..read more
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How Do Ye…. Stay on top of WordPress Updates? WP 6.3 hits the shelves. 
Inspiration Blog
by Cathy
9M ago
From a technical perspective – you want to keep your website both safe and bang-up-to-date. But what happens when changes happen that you weren’t aware were coming down the tracks? One of the queries we often get is “Should I hit ‘update’ when I get notifications of upgrades for my website”. And unless you know what you are doing – the answer is probably no!   WordPress updates are a good example. Bear in mind WordPress is extremely popular, with over 40% of the world’s websites being powered by it. So if an update goes wrong, it can leave a lot of websites in disarray.  In fact ..read more
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Discover your Competitor’s Facebook & Instagram Ads
Inspiration Blog
by Cathy
10M ago
  Our first ever Free Tools Series starts today. First up is the Facebook Ad Library Tool. Let’s go.   “Good artists copy. Great artists steal” Pablo Picasso.   While we are not advocating to ‘copy or steal’ anything, you can absolutely ‘gain valuable insights’ from your competitors… with a little detective work.   And when it comes to paid social ads – 2 of the heavyweights are Facebook and Instagram (Facebook owns Instagram).   Introducing the Facebook Ad Library Tool With the free Facebook Ad Library tool, we can find active and inactive ads of our competitors on Fa ..read more
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Mental Health, Covid-19 & Your Workplace
Inspiration Blog
by Cathy
10M ago
The Challenges We Face In recent years, mental health has become a major workplace focus. Andwith the increased levels of isolation, anxiety & loneliness caused by Covid-19, managing and supporting mental health at work has never been more critical. A series of polls by RTE in late 2020 focused on the impact that the current pandemic is having on Irish people. The results highlight that many people are concerned about a major mental health epidemic rising quietly beneath the noise of the virus pandemic. A staggering 25 % of respondents saidthat mental health problems were in their top thre ..read more
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Mobile-Friendly Web Design
Inspiration Blog
by Cathy
10M ago
Mobile Friendly Website Design – the Low Down. It’s mad to think that there are 5.2 billion smartphone users in the world, and that there are probably more phones than people! So, it’s essential now to develop websites that work effectively in mobile devices. So, should it always be “mobile-first”? As Inspiration works with a lot of B2B businesses, we do come across clients occasionally who consider mobile phone visits to their websites to be in the minority. And in certain sectors this is possible; take professional services businesses, for example, where prospective clients are likely to be ..read more
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God, sorry Google, introduces Analytics 4
Inspiration Blog
by Cathy
10M ago
Another day, another challenging change. When Google announced the planned introduction of GA4 and the switch from Universal Analytics – this was back before Covid – it just seemed like another hassle we’d put on the long finger while we got through the pandemic. But now the deadline for implementation is coming up fast – 1st July – so Inspiration and other agencies have had to get our heads around the nuances of GA4 and how to implement it effectively for clients. The good news is that for most clients it doesn’t take long. In this article, we’ll walk you through the benefits of transitioning ..read more
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