Open the Door to Inspiration In a business, sales are exciting. Content just doesn’t have the same whiff of success and fun about it, does it?  Yet content marketing continues to be THE cornerstone strategy for businesses aiming to build a strong online presence and engage with prospects effectively. Why? Because, over time, it works brilliantly to put your company in frame for new business. Unlike traditional advertising, content marketing focuses on creating and distributing interesting content consistently, to attract and retain a defined audience. If you’re not convinced, read on….&nb ..read more

We understand the pivotal role that SEO backlinks (links to your site from other sites) play in digital marketing. As a cornerstone of any successful SEO strategy, backlinks are essential for enhancing a website’s visibility and authority. In this article, we delve into what backlinks are, their benefits for SEO, and strategies for acquiring them. What Exactly Are SEO Backlinks? Backlinks, also known as inbound or incoming links, are links from one website to another. Search engines like Google view these links as endorsements. When a website links to your site, it signals to search engines th ..read more

It’s almost impossible to continue watching the slaughter of children in Gaza, isn’t it?  I was horrified too at the invasion of the Ukraine and for the last 2 years I’ve witnessed some of the misery of that war with my new Ukrainian family, seeing their tears and their fears for family left at home in Kiev. But what to do? Debbie Deegan, founder of To Russia with Love, reached out to say she wanted to raise awareness of the need to talk about PEACE and to stop the desperate impact of war on children. I know – it sounds like an impossible task. But if world politicians continue to talk a ..read more

Inspiration is looking for a capable PPC Specialist, with proven agency experience. The company has been in business for almost 25 years, and we are a small, highly skilled team with many long-standing loyal clients, which are mainly B2B manufacturers, exporters, educational organisations, and eCommerce stores. The SEO specialist will plan, create, analyse, and optimise paid media campaigns for a variety of clients. Campaigns typically span from traditional Google Ads to Google shopping and social media advertising, including mainly LinkedIn Advertising. The ideal candidate for this role will ..read more

So, you’ve installed GA4, and now you’ve run some performance reports, and you’re looking at them with abject horror? Some stats look like they’ve radically dis-improved. So, you reach for last year’s stats., knowing you’ve done some great SEO work in the meantime and confident that the comparison will be positive – but no! It looks desperate! Now you’ve got to share this poor performance with the team. What went wrong?     We know the feeling – live our lives! The good news is that this really is a case of Lies, Damn Lies and Statistics! Basically, little accurate comparison can be ..read more

The European Union is putting their foot down!   The European Commission’s recent designation of six tech giants as “gatekeepers” under the Digital Markets Act (DMA) promises significant benefits for consumers and smaller businesses availing of digital marketing services. This landmark legislation is set to reshape the digital landscape and level the playing field in the digital marketing realm, bringing you increased choice, transparency, and opportunities.     The DMA, published in the EU Official Journal in October 2022 and applicable since May 2023, marks a crucial step towa ..read more

We recently wrote about how every element of a website’s design plays a crucial role in capturing and retaining visitors. Today, we are going to elaborate on one of the most often underestimated aspects of design – colour.     What is Colour Psychology?   Colour psychology, the study of how colours affect human behaviour and emotions, is a powerful tool that you can leverage to create engaging and effective websites. Colour can have a huge impact on how your brand is perceived, with one study finding that customers’ perception of the taste of coffee was influenced by the de ..read more

There’s a lot of noise out there on the internet so how can you cut through it – to connect with your audience? One approach that’s now emerging as beacon of connection, is visual storytelling. The idea is not just to sell a message, but to establish an emotional bond, often by tapping into shared emotions. Visual storytelling isn’t merely about developing eye-catching designs; it’s about creating a journey that tugs at heartstrings. It’s the essence of empathy in the digital realm, transforming users from passive observers to active participants. Ideally imagery, typography, and interactive e ..read more

From a technical perspective – you want to keep your website both safe and bang-up-to-date. But what happens when changes happen that you weren’t aware were coming down the tracks? One of the queries we often get is “Should I hit ‘update’ when I get notifications of upgrades for my website”. And unless you know what you are doing – the answer is probably no!   WordPress updates are a good example. Bear in mind WordPress is extremely popular, with over 40% of the world’s websites being powered by it. So if an update goes wrong, it can leave a lot of websites in disarray.  In fact ..read more

  Our first ever Free Tools Series starts today. First up is the Facebook Ad Library Tool. Let’s go.   “Good artists copy. Great artists steal” Pablo Picasso.   While we are not advocating to ‘copy or steal’ anything, you can absolutely ‘gain valuable insights’ from your competitors… with a little detective work.   And when it comes to paid social ads – 2 of the heavyweights are Facebook and Instagram (Facebook owns Instagram).   Introducing the Facebook Ad Library Tool With the free Facebook Ad Library tool, we can find active and inactive ads of our competitors on Fa ..read more