What we really want is a landing page that converts. Everyone loves a good-looking landing page! Some brands want theirs to look sexy, alluring, irresistible, and gorgeous. All for the purpose of capturing customer attention at the first second! But, what many forgot to remember is, a good landing page is more than just looks! Of course, we want the best brand representation, but if it does not sell, what is the purpose? Here is a SHORTCUT for generating High-Converting Landing Pages: Have a contextual and strong Hero Image. Present ONLY a single and focused Call To Action (CTA). Compelling ..read more

What are the things you shouldn’t do? For small businesses, it is important not to make rookie marketing mistakes. Even for large companies, they too sometimes duplicate these mistakes without even realizing it. If not fixed quickly enough, your business might be at risk! Here are some major, and oh-so-common, marketing mistakes that might be putting your social media following growth at risk. 1. Do not hope for people to accidentally stumble upon your post. While it is great to make blogging a marketing strategy for your start-up, you do not want to write blogs all day long and hope for the ..read more

For any business operating in 2021, a website is an essential tool for success. After all, this is where potential clients go to learn more about your business. This could be anything from learning about your products or services to meeting your team and understanding your brand. Let’s consider that 93 percent of online experiences begin with a search engine¹. Without a website to populate this search engine, it’s safe to say that the potential for business is virtually lost. This is exactly why having a website in 2019 is vital to the success of your business. In efforts of creating the ..read more

Ever surf a website to look for information on your phone only to find the site be slow, inconsistent and cluttered?As a visitor, the situation would undoubtedly leave you feeling frustrated. What we just described is a website with a bad responsive web design that could affect user’s experiences and impression. Though this situation is alarming, it can be quickly fixed by finding a web developer company that provides a responsive web design service to improve your site. What is Responsive Web Design? To start off, responsive web design refers to the structure of the site to suit different si ..read more

Let’s say you’re a new business owner who’s about to launch your brand sometime soon. To make it a success, you would need a website to not only establish yourself but also drive in sales. While you thought of hiring a skilled and experienced web developing company to do the work, you decided that building a site with the use of templates is much more cost effective and time saving from your end. However upon doing so, you run into a series of problems such as; design limitations, low conversion rate optimization, no Search Engine Optimization (SEO) just to name a few. This can be very stressf ..read more

With the era of digitisation, every brand is looking to build their presence in the online world. Aside from maintaining their social media platforms, each brand is looking into creating a website to increase their brandings and identity. The question is, aside from the multiple options of web design agency to choose from; there are also credible freelancers thanks to sites such as Fiverr, Upwork, Behance and more. Before you decide which to go for, we suggest weighing to look at the two down below. Freelancers They mainly work individually and take on each of the processes by themselves. Fre ..read more

Perhaps one of the most mixed-up careers are web designers and web developers. When discussing these two, many often think they are similar. However, that’s far from the truth. Though they complement each other to create websites, their specialisations and skill sets are what would set them apart. Before we dive deep into the key differences between web developers and web designers, it’s important to understand what they are first. What is a Web Designer? When the word ‘Designer’ comes to mind, it’s sure to involve some creative and aesthetic input. That’s precisely the designer’s role, to cr ..read more

This is how they did it! And you can do it too! Unlike old times, shoppers nowadays literally have tens upon tens of options on how to shop online. There’s Shopee, Lazada, Carousell, Shopify, and the list goes on. Let’s not forget about dedicated websites by independent brands and Small & Medium Enterprises (SMEs). So if you are running an eCommerce business, how do you make sure that your business stays competitive in the ever-changing market? 79% of web shoppers who are dissatisfied with website performance say they won’t return to the site again. 47% of consumers expect web pages to l ..read more

Do you have problems finding fresh content ideas? As a content writer, it is both a blessing and a curse to have a job that relies on creativity. You have a platform to express your ideas and creativity, and at the same time, struggle to find new approaches to other content. Even though many can’t understand, this is a struggle only content creators or writers can relate to. Well, we can’t exactly tell you what topics you should write on, but the good news is, there are a couple of ways to ensure you come up with fresh, relevant, and engaging content every time. 1. Listen to your readers; ge ..read more

Back at the dawn of the Internet, the look, feel, and design of a website wasn’t too important. It may be hard to imagine now, but there was a time when bandwidth was a precious and expensive resource and so the web design was focused more on keeping it as simple as possible. This was an era predating rich multimedia capabilities. Audios were usually restricted to tiny MIDI samples. Pictures had to be heavily compressed, and everyone was just grateful when lossy JPEG compression technology emerged. And videos were not only grainy and of very low quality, but they also were the size of a postag ..read more