Building a simple, accessible therapist website that attracts your ideal clients and gets found on Page 1 of search engines doesn’t have to be complicated or require outsourcing. In this episode of Starting a Private Practice, we share the tools and elements you need to get started with a DIY therapist website — because, yes, even if you’re not tech-savvy, you can totally do this on your own without hiring any designers! (And remember: You don’t need the “perfect” site when you’re just getting started. Keep it simple and get your website live ASAP.) -- Access FREE resources and an exclusive di ..read more

Are you being vulnerable, honest, and authentic in your private practice marketing? This is often the missing piece when things don’t seem to be working, and no one’s calling. We know how scary it can be to show up as yourself — not just in your sessions but in your marketing — and yet, we’ve also seen just how impactful it is when therapists embrace their true selves and how they’re able to best support clients. In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer coach Beth on getting comfortable with trusting herself in business and designing her private practice ..read more

With all the advice around marketing out there, you’re probably feeling overwhelmed — and understandably so! But here’s the truth: What’s most important in your private practice marketing is your ability to reach your ideal clients and connect with them. And even though there’s no one-size-fits-all roadmap, there are some general rules to consider. In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer answer your questions about private practice marketing, including whether you should self-disclose online and what the issue could be when no one’s calling for consultat ..read more

Your private practice marketing starts with figuring out your ideal clients and how to speak to them. But once you’re clear on WHO you want to work with, HOW do you connect with them in a way that comes across as authentic and not salesy? In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer provide insight into choosing a niche for your private practice (not too specific or broad) and how to prepare your marketing to attract the best clients for your business. Spoiler alert: Finding success in your private practice marketing isn’t about trying to connect with everyon ..read more

With all the discussions around fee-setting, it’s not always easy to decide what’s the right choice for you. Not just from an ethical perspective, but from a feeling of My mind and body are letting me know this decision around fees makes sense. In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer answer some of the most common questions around setting fees as a private practice owner. Questions covered include how to navigate the disconnect between what the math is saying and your concerns around charging a higher fee, financial accessibility for clients, insurance r ..read more

Your private practice finances are a non-negotiable part of being a business owner. And at the same time, you don’t need to be stuck ruminating over the same money concerns forever. In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer talk about how to get paid as a therapist in private practice, covering both the do’s and the don’ts. You want to build a business that’s a reflection of YOUR wants and needs, not anyone else’s. Sustainability looks different for everyone, and it’s okay if a successful practice means more (or even less) take-home, after-tax income. -- A ..read more

Therapists often feel internal resistance when it’s time to address their private practice processes. But if things that simply aren’t working are never faced head-on, you’re left with a misaligned business that doesn’t fully meet your needs. In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer coach Dr. Corrie through this exact issue so she can take the steps necessary to transform her processes and fully enjoy the impactful work she’s doing with her clients. And while this conversation isn’t quite therapy, you’ll certainly notice some parallels as they help Dr. Co ..read more

The processes (or lack thereof) in your private practice around no-shows, late cancellations, discharges, and disasters impact your relationship with clients and your level of preparedness for everything from small inconveniences to big emergencies. In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer answer your questions about charging for no-shows/late cancellations and setting up policies and plans around both client discharges and unexpected disasters. While this may not be the most “sexy” topic — as we mention in the episode — it’s certainly not one you want to ..read more

When you think about what energizes you in private practice, business processes likely aren’t high on your list… in fact, they might even be at the very bottom! Yet, without clear processes for your business, you’ll struggle to maintain a healthy practice. In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer share the value of having clearly defined private practice processes that support the well-being of you as a mental health clinician AND the clients you serve. Ready to take the next step in private practice and get help with your business processes? You’re invit ..read more

Creating a private practice where you support your clients, take care of any behind-the-scenes business tasks, and still have space for your personal life and relationships requires a regular honest assessment of your available time and energy. It’s okay to reduce your caseload, outsource the things that drain you, and reevaluate what’s most important to you in life and private practice. Because your well-being is a priority. In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer answer questions you have about full-time practice and how to create reasonable expectatio ..read more