In the fast-paced world of digital marketing, Google Ads is a key tool for businesses looking to increase their online presence. But with so many metrics to track, it can get confusing. To run successful campaigns, you need to focus on key performance indicators that provide useful insights.  Here are the top 10 Google Ads metrics to watch: Click-Through Rate (CTR): This shows how often people click on your ad after seeing it. A high CTR means your ad is appealing to your target audience. Conversion Rate: This is the percentage of users who take a desired action (like making a purchase ..read more

As businesses look to the future, it is essential that they keep up with emerging digital trends in order to remain competitive. From leveraging Google Ads and SEO strategies to developing email campaigns and embracing content marketing, 2023 will see an array of opportunities for brands eager to optimise their effectiveness. So what should you be keeping front-of-mind as 2023 draws closer? Here’s a sneak peek at some of the top marketing trends primed for success! SEO breakdowns As search engine algorithms continue to evolve, marketers must stay ahead of the game to ensure their content is o ..read more

Have you ever found yourself spending considerable time producing a high-quality piece of content, only for it not to perform as you expected? Despite being well written, doing the necessary research, including all the right keywords and covering all the relevant points, not every blog you post will rank well. Some perform well in the beginning but decline as time goes on. It can be frustrating putting in all that time and effort only to find the post didn’t perform as hoped. But, there may be a solution by republishing your old underperforming blog. In this article, we’ll discuss some tips o ..read more

These days, with more and more content being created every day, it can be challenging to keep a viewer engaged on social media. A simple method to help drive engagement is to add motion design to your videos. Motion design or motion graphics have a number of people confused about what it actually is but a simple way to think of it is the use of animated text, music and graphics in a video. It can first be seen in the opening titles of classic films such as Hitchcock’s Vertigo and Stanley Kubricks 2001: A Space Odyssey, or probably more notably its use at the beginning of every James Bond movi ..read more

The recent announcement that Google intends to sunset Universal Analytics in July of next year is a watershed moment in digital marketing history. Back in 2013 when Google mandated the upgrade to Universal Analytics very little changed. It was the same metrics, the same measurement model but with a slightly altered interface and a new tracking code. It was, for all intents and purposes, a very simple and seamless change. With GA4, Google is completely revamping how web analytics data is collected, measured and presented and as such the switch this time will be a much bigger bump in the road ..read more

It’s that time of year again when people all around the world play April Fool’s Day jokes on each other. Some of the best April Fool’s Day jokes are even pulled by big brands. They have the resources to create elaborate hoaxes that can easily fool unsuspecting customers. In this blog post, we will take a look at some of the funniest and most ingenious April Fool’s Day pranks from big names in business. From Google to Sephora, these brands know how to have a little fun on April Fool’s Day and their pranks will have you laughing (or scratching your head)! 1. Burger King’s Chocolate Whopper In 2 ..read more