In the dynamic landscape of modern business, adaptability and efficiency are key to staying ahead of the curve. As entrepreneurs and business owners, we’re often faced with the challenge of balancing limited resources with the need for expert guidance and support, especially in areas like marketing. This is where Fractional Support, particularly Fractional Chief Marketing Officers (CMOs), steps in as a game-changer. What is Fractional Support? Fractional support refers to the practice of hiring specialised, expert professionals on a part-time or project basis, rather than as full-time employee ..read more

In the ever-evolving business landscape, one thing remains constant: the pivotal role of marketing in driving growth and success. But in today’s digital age, adopting a campaign-based only marketing strategy is no longer sufficient. To truly thrive, businesses must adopt an always-on approach—an ongoing, strategic effort to engage customers across all channels throughout their purchasing journey and beyond. Here’s how you can harness the power of always-on marketing to grow your business: Set Clear Goals: Begin by defining your objectives. Whether it’s increasing brand awareness, driving sales ..read more

In today’s rapidly evolving business landscape, staying competitive and relevant in your career requires continuous learning and upskilling. Whether you’re eyeing a career change, aiming for a promotion, or simply looking to stay ahead in your current role, investing in marketing upskilling can be a game-changer for your professional journey. Adapting to Industry Shifts The field of marketing is dynamic, with constant technological advancements and evolving consumer behaviours reshaping strategies and tactics. What worked yesterday may not be as effective today. By upskilling in areas such as ..read more

In the ruthless landscape of business, the wrong marketing moves can transform your dreams of success into a costly nightmare. Let’s embark on a spine-chilling journey through the tragic consequences of common marketing mistakes and witness the terrifying impact they can have on your business. Selling to Everyone, Means Selling to No-One Imagine trying to speak to a large crowd, hoping to engage everyone, only to find you’ve reached no one. Marketing to all often results in a diluted message, making it ineffective. The real problem arises when your target audience gets lost in the crowd, causi ..read more

In the dynamic landscape of modern business, staying ahead of the competition requires strategic and efficient marketing. For many companies, the path to success involves outsourcing their marketing function. In this blog, I will explore the myriad benefits of engaging with a fractional head of marketing, uncovering how it can transform your business and elevate your marketing strategies.   1. Cost Efficiency and Scalability One of the primary advantages of outsourcing your marketing function is cost efficiency. Instead of bearing the expenses of hiring, training, and maintaining an in ..read more

In the ever-evolving world of business, the adage “you have to spend money to make money” holds true, especially when it comes to marketing. Yet, there remains a faction of entrepreneurs and business owners who argue, “Marketing doesn’t work for me,” or are hesitant to invest in marketing efforts. What often goes unnoticed, however, is the opportunity cost – the cost of not marketing your business. At a very high level, some of the repercussions of neglecting marketing your business will be:  Losing ground to competitors A dwindling marketing share Running a business in obscurity Suffe ..read more

By analysing your marketing and sales funnels, you’re stepping into your potential client’s shoes, aligning your strategy with their mindset, and pinpointing where you can level up. With every stage, you’re fine-tuning your marketing game, making sure it resonates with your audience. What is the Marketing Funnel? In the ever-evolving landscape of business, where competition is fierce and attention spans are fleeting, the art of captivating your audience’s attention has become very important. This is where the marketing funnel steps into the spotlight, a strategic masterpiece designed to guid ..read more

What is Data-Driven Decision Making? Data-driven decision making refers to the process of making strategic choices based on experience evidence and data analysis, rather than solely relying on intuition or past experiences. By collecting and analysing relevant data, you can gain actionable insights into consumer behaviour, campaign performance, and market trends, leading to more effective decision-making processes. The Benefits of Data-Driven Marketing: Informed Strategy Development: Data-driven marketing helps businesses know their customers better. By studying what customers like, buy, and ..read more

When we talk about marketing we most often talk about external marketing. How we communicate with our potential customers. How we get their attention at the right time and place, with the right message. But did you realise that internal marketing is just as important. Implementing a successful internal marketing strategy will also help to streamline your customers journey to purchase. What Is Internal Marketing? Internal marketing is when a company promotes its vision, culture, services, and products to its employees to boost brand advocacy and, ultimately, reach the company’s overall goa ..read more

Understanding the various stages of your buyer’s journey is crucial for developing an effective marketing strategy, regardless of whether you’re involved in B2B or B2C sales. Prior to making a purchase, your prospective customers undertake a series of steps or stages that help them determine who they should buy from. That journey could begin with identifying that they have a problem or could start with them actively seeking a solution to their problem. It will involve them evaluating their options and ultimately deciding who to trust and what to buy.  Understanding your buyer’s journey ..read more