In the dynamic landscape of digital marketing, the rise of micro-influencers has revolutionised how brands connect with their target audience. With the emergence of platforms like TikTok, micro-influencers have become powerful allies for marketers seeking authentic and impactful ways to reach their client base. In this article, we'll explore micro-influencers' role in digital marketing, focusing on how TikTok is reshaping the influencer landscape ..read more

Digital marketing never sleeps and if you blink, you may miss the next opportunity to take the internet by storm. TikTok arrived with a bang and has more recently emerged as a powerhouse platform, offering unparalleled opportunities for brands to connect with their audience through short-form video content. With its rapidly growing user base and engaging features, TikTok presents a unique space for marketers to showcase their creativity and reach new heights. In this article, we'll explore 5 essential TikTok marketing tips to help you effectively leverage this platform and drive results for yo ..read more

Do you want to see your digital marketing efforts pay off, but you’re not sure what to do with SEO? We have you covered. The use of SEO can have a profound impact on your digital marketing and with a selection of key strategies, you can elevate your online presence to new heights.  From boosting visibility to driving traffic and conversions, it’s all there for the taking..  ..read more

In today's rapidly evolving digital landscape, voice search optimisation has emerged as a critical component of successful online strategies. With the increasing prevalence of smart speakers and voice-activated devices, optimising your website and content for voice search is no longer optional—it's essential. This guide will walk you through developing a robust voice search optimisation strategy to ensure your brand stands out in this voice-first world ..read more

When social media platforms like Facebook and Twitter were first launched, no one could have foreseen the advent of influencer marketing. But with an instant global reach and an ability to connect in a much more intimate and organic way, in hindsight, it can now feel like an obvious development. Once the power of a large following was recognised, and indeed monetised, the marketing minds then began to strategise. This was the birth of the influencer ..read more

AI and Machine Learning (ML) are causing quite a stir. While there are those who are marvelling at the genius of these technological advancements, there are others who fear the implications of competing with something as smart and as fast as AI and ML. But all it takes is a small readjustment of perspective to realise you don’t have to compete at all. This technology can in fact be used to your advantage, even in the hugely populated world of digital marketing. It can also be argued that, in order to stay ahead of the curve, it is essential to embrace this cutting edge technology and add it t ..read more

A guiding principle here at the Digital Marketing Academy of Ireland is to make high quality education accessible to all.  In order to do this, we continuously listen to our students and we are always learning how to adapt and adjust to the busy and demanding lifestyles of the modern world. One of our most important and indeed successful initiatives is our range of study modes that allow students to continue to meet their personal responsibilities while enabling them to embark on their studies. We offer Home Study, Classroom-based and Live Online classes.  Each mode has been de ..read more

Think of personal branding as a measure of your value as a professional. By generating your own brand and creating an online identity, you are telling the world who you are, what you can do and that you are serious about your contribution to society. It is so much more than self promotion; it is how you present yourself to the world and introduce your persona, your essence and your values. For digital marketers, it is a powerful way to make your presence known and can be the very thing that launches a career as an entrepreneur ..read more

With the global marketplace firmly fixed online, digital marketing has become central to all businesses. While it is a mainstay of the commercial world, it is also an ever-evolving beast with changes happening faster than you can say clickbait; therefore staying informed is a crucial element of digital marketing. 2024 heralds new digital marketing trends and your knowledge of these can provide insights into how to effectively leverage these changes for your marketing strategy. Let’s take a look ..read more

The cynics among us would be forgiven for scoffing at the idea of season specific marketing campaigns, but the truth is, it is an excellent opportunity for brands to connect with their customers on a more personal level. It can also deliver an end of year morale boost within your company having yielded higher sales and a final successful flourish. The question is, how do we achieve this? There are a few simple and effective ways to approach the holiday season and it begins on a surprisingly philosophical basis ..read more