Future Proof Insights and Amárach Research Partner To Launch The PRIZM+ Ad Testing Solution Future Proof Insights and Amárach Research have partnered to develop PRIZM+, a unique ad testing solution that brings together the best of neuroscience and behavioural research, helping advertisers and their agencies improve the effectiveness of their advertising in today’s competitive. The post Launch Of Unique Advertising Research Solution Prizm+ appeared first on MII - Marketing Institute Ireland ..read more

25th June 2024. Image credit: James Crombie Allianz announced as official broadcast sponsor for RTÉ’s coverage of the 2024 Olympic and Paralympic Summer Games RTÉ has today announced Allianz as […] The post Allianz announced as official broadcast sponsor for RTÉ’s coverage of the 2024 Olympic and Paralympic Summer Games appeared first on MII - Marketing Institute Ireland ..read more

Verve, a trailblazing leader in the events and brand experience industry, is thrilled to announce its official certification as a B Corporation (B Corp). This certification underscores Verve’s commitment to meet the high standards of social and environmental performance, transparency, and accountability. The post Verve, the leading events and brand experience agency, has been certified B Corp. appeared first on MII - Marketing Institute Ireland ..read more

16th May 2024 MII All-Ireland Marketing Awards Introduce Prestigious Grand Prix Award Marketing Institute Ireland (MII) is delighted to announce an exciting development for the 18th annual MII All-Ireland Marketing […] The post Introduction of the Prestigious Grand Prix Award to the MII All Ireland Marketing Awards appeared first on MII - Marketing Institute Ireland ..read more

Wolfgang Digital’s newly elected employee reps with CEO Alan Coleman (l-r) Chris Bury, Alan Coleman, Rob Beirne, Shreya Barua, Ian Booth, Stephen Murphy, and Niamh O’Doherty. AdWorld.ie Wolfgang Digital has […] The post Wolfgang Digital Becomes the First Irish Employee Ownership Trust appeared first on MII - Marketing Institute Ireland ..read more

Out-Of-Home Advertising is the ‘most sustainable Ad platform’ AdWord.ie and James Byrne, Marketing Manager, PML Group. OOH produces the lowest amount of carbon emissions per impression compared with other major […] The post Out-Of-Home is the ‘most sustainable Ad platform’ appeared first on MII - Marketing Institute Ireland ..read more

Marketing using the Irish language has been proven to give firms a competitive edge A recent survey conducted by Amárach with Gaelchultúr revealed that 73% of consumers assumed a product […] The post Irish language proven to build brands appeared first on MII - Marketing Institute Ireland ..read more

Social CEO 2023 Report Stephen van Rooyen, Sky UK & Ireland has emerged as the most influential leader on social media in Ireland, according to the fourth Social CEO 2023 Report released […] The post Social CEO 2023 Report appeared first on MII - Marketing Institute Ireland ..read more

PML Group Expands Sustainable Solutions PML Group, Ireland’s largest Out of Home (OOH) agency, has expanded its sustainable solutions to all classic roadside campaigns in Ireland, as part of its […] The post PML Group Expands Sustainable Solutions appeared first on MII - Marketing Institute Ireland ..read more

The European Marketing Confederation (EMC) is proud to announce that Salesforce is the first Corporate member of EMC.  Brussels, 24-01-2024.   EMC believes in excellent relationships with important companies in the […] The post The EMC announces Salesforce as its first Corporate Member appeared first on MII - Marketing Institute Ireland ..read more