Artificial intelligence (AI) is revolutionising the business landscape, and one industry that is experiencing significant transformation is digital marketing. Leveraging AI technology, marketers can now spot microtrends, predict future trends, and save time and resources through automated digital marketing services. In this blog post, we will explore the ways in which AI is truly transforming the digital marketing space. Improved User and Consumer Experience: In today’s digital era, providing an exceptional user and consumer experience is essential for businesses. AI plays a crucial role in en ..read more

Freelance Social Media Community Executive Role We have an exciting opportunity for a passionate, results driven, Freelance Social Media Community Executive to help manage the Social strategy and execution of our Clients. The ideal candidate for this role is someone who lives & breathes social media and is up to date with all the current social trends. You are fully aware of how fast social media changes and you thrive on this. You love to test out all the new apps and social channels. You understand reporting and analytics and are comfortable presenting results and impact. You also unders ..read more

Search engine optimisation (SEO), has been a widely talked about and well-known practice for online marketers for years now. While you might hear of newcomers to the industry or people who simply may not how SEO works proclaim that it is dead, this definitive proclamation is far from the truth.  Is SEO Dead? Why or Why Not? Think about what the average web surfer does when they open up the web browser on their computer, smartphone, or tablet. Unless they have a specific website or platform they would like to visit already committed to memory or saved to their online bookmarks, they are li ..read more

1. Length and Structure  Write in short, concise, and readable sentences A sentence should not exceed 20 words Use bullet lists, pictures, headings and line breaks  2. Customer Value  Apply the feature/benefit dichotomy to your product: Feature: a dishwasher applies high heat and water pressure Benefit: buying this dishwasher will free you from having to remove food residue and stains by hands Use lifestyle writing:  Skip the technical benefits. Instead, tell a story that features the values and goals of your target audience 3. SEO High search frequency and low ..read more

Facebook Ads With lots of businesses feeling the sting of not having a web presence and investing in one might be a financial stretch so how can we drive store traffic? Create a store traffic Ad Campaign The store traffic objective allows you to create and deliver localised Facebook Ads to people nearby and encourage foot traffic to your store.  With the reality of staycays being part of our lives for the foreseeable future, ensure your business is driving the swell of additional footfall into your store. Firstly, Double Check You have the store locations added to your Business Manager ..read more

Let’s Think Strategically…. You are in development of a new website and now is the time to think strategically on how you are going to drive traffic. Remember no one finds your website by accident. They either found it through Google, through online campaigns, or by someone sharing a link. How can you do this ? Your key deliverable is to build an optimised website that will rank highly on Google and attract organic traffic. Conduct Keyword Research Let’s step into your target audience’s shoes if you don’t clearly understand what they are searching for, how can you ensure your website copy hits ..read more

What’s Next – Social Commerce Earlier in the year we talked top digital trends and at number 1 was social commerce and this week Facebook Shops or Shops for short was announced; a new version of an existing Facebook feature with a similar name,  aimed “to help small businesses adapt and make it easier for people to discover and shop for things they love”. The basic idea behind Facebook Shops is that it allows small businesses to build an online store and sell things directly across Facebook’s family of apps, including Facebook and Instagram.  Facebook Shops allows retailers to uploa ..read more

Grow Your Business Online As the coronavirus pandemic continues, many industries have suffered as the growing uncertainty & continued social distancing measures have triggered global market shares to plummet. Industries such as airlines, oil and tourism have taken massive hits. Meanwhile, companies supplying things like gym equipment are struggling to meet a skyrocketing demand with many sold out. The fitness industry in Ireland has suffered significant financial losses as gyms remain closed due to the COVID-19 pandemic & govt restrictions. While this has left people with nowhere to wo ..read more

Local Enterprise issue grant for up to €2,500 The expanded Trading Online Voucher Scheme is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new markets. The good news is that if you are a business that received a previous Trading Online Voucher you can now apply for a second where business upgrades are required.  Businesses are faced with re-imagining their business model or how to reach their audience in this new trading landscape we find ourselves in but not prepared for. If you are faced with pivoting your business model and ..read more

Up Your Zoom Meeting Game with Custom Backgrounds During the current Covid-19 pandemic and period of self-isolation, an obvious game-changer that is reaping the benefits is remote working tools and software. With many people now working from home, Zoom Communications, a space designed for video conferences and webinars has seen a large increase in traffic. According to SEMrush, traffic to Zoom’s website has increased by 67 million site visits during the month of March.  Within Zoom is a setting that can make for a fun way to express yourself, or hide the messy room & half the content ..read more