When you’re in the back end of your WordPress, you’ve probably noticed a message informing you about available plugins or engine updates. Have you ever wondered why there are so many updates? Should you update WordPress to the latest version every time? What could happen to your website if you don’t? In this article, we’ll explain why it’s important to always use the latest version of WordPress.       What are WordPress updates? Top 6 reasons – Why is it important to update WordPress regularly? We live in a technological world where updates are crucial for high performance and ..read more

Is SEO Dead? Table of Contents SEO is Not Dead but Changing So What is Changing in SEO SEO Tactics That No Longer Work Building large numbers of poor-quality backlinks Obsessing over that number 1 ranking Over-optimising for focus keywords Focusing on optimising for search engines instead of people SEO Tactics That Do Work Develop your content for and target search intent Don’t forget about those long-tail keywords Generate good quality content then Promote, Promote and Promote again Optimise for Featured Placements Focus on the Long Term and make it Evergreen Shift from Keyword to Topic Rese ..read more

The Importance of Digital Marketing for Companies in Cork   Table of Contents Introduction Key Digital Marketing Strategies and Areas Why is Digital Marketing Vital for you? Conclusion   Introduction In today’s digital age, the landscape of business and marketing is constantly evolving. Traditional methods of marketing are being overshadowed by the power and reach of digital marketing strategies. Embracing digital marketing for companies in Cork is now a necessity for survival and growth in a competitive marketplace. As a leading digital marketing agency in Cork, we’ve witnessed f ..read more

Welcome Jason! Digital marketing is all about innovation and precision, qualities that Jason Lyons brings to our team every day. As a Digital Marketing Executive at our Cork agency, Jason plays a crucial role in driving success for our clients through targeted digital strategies. We are delighted to welcome him on board! Background and Expertise: Jason’s journey in digital marketing began with a solid foundation in business studies, earning a Bachelor’s Degree followed by a Postgraduate Certificate in Digital Media and Marketing. These qualifications have equipped him with a deep understanding ..read more

SEO Company in Cork – Ireland As an SEO company in Cork with over 15 years of SEO experience we know that SEO & Internet marketing (often known as digital marketing or online marketing) are pretty complex beasts. Best practice changes frequently, technological advances open up new opportunities constantly, and any suitable strategy will be involved and multifaceted. One thing that hasn’t changed over the last few years is that search engine optimization (SEO), which forms a part of Search Engine Marketing, lies at the heart of any digital marketing strategy. We offer professional SEO servi ..read more

The Power of Search Engine Marketing for Companies in Cork Table of Contents Introduction Understanding Search Engine Marketing Integration of SEO and Paid Advertising The Role of SEM in Inbound Marketing Features and Benefits of Search Engine Marketing The Correlation Between Paid Traffic and Organic Traffic Costs of Search Engine Marketing (SEM) in Ireland Factors Influencing SEM Costs in Ireland Why Companies Should Embrace Search Engine Marketing Conclusion   Introduction: In today’s digital age, where online visibility is crucial for business success, Search Engine Marketing (SEM ..read more

ePresence Digital Marketing Agency Recognised as Finalist in Cork Business of the Year Awards. ePresence Digital Marketing, a leading digital marketing agency, is thrilled to announce its selection as a finalist in the prestigious Cork Business of the Year Awards, led by the Cork Business Association. The company has been nominated in the category of “Best Professional Services Business,” recognising its outstanding contributions to the local business community. Winners in each category are determined through a combination of public votes and evaluations by an expert judging panel. With the vo ..read more

Our Top eCommerce Marketing Tips for St. Patrick’s Day If you’re a marketing professional, you’ll know that keeping your content relevant to the times we live in is a must. Tying your ideas to seasonal themes can be a highly effective way to keep your audience engaged whilst furthering your marketing goals. A cultural holiday can inspire everything from your social media pages to your retail stores, helping you increase sales whilst having some lighthearted fun. Relevant content will depend on your audience, but using popular holidays as a marketing theme is a great example of how to maintain ..read more

Senior Digital Account Manager ePresence Digital Marketing is a customer-focused digital marketing agency, headquartered in Cork. As part of our continued growth, we are looking to hire a Senior Digital Marketing Account Manager. The successful candidate will have responsibility for developing and implementing digital marketing plans for a portfolio of clients, providing services that include Conversion Optimisation, Search Engine Optimisation, Paid Search Marketing, Social Media Marketing, Email Marketing and Analytics. This is a remote working role, but there will be occasional req ..read more

Google Consent Mode Explained and What it Means for Irish Businesses Rarely a week goes by without an update from Google about one of its many tools and sites. The latest buzz is all about Google Consent Mode which is a particularly important update for Irish website owners and businesses. Below we look at the following: What Google Consent Mode is How  Google Consent Mode works Why Google Consent Mode is important What happens if a business doesn’t implement Google Consent Mode How to implement Google Consent Mode   What is Google Consent Mode? In a nutshell, Google Consent Mode g ..read more