Every business needs to have a strong online presence in the fast-paced digital world of today. Whether you manage a blog, corporate website, or e-commerce business, your website frequently serves as your clients’ first point of contact. Regular maintenance is crucial to keeping your website functioning properly and guaranteeing that it will continue to serve your business’s needs. Salt Marketing understands the significance of keeping your digital assets in good condition. Let us look at why regular website maintenance is necessary and which types of websites require it the most. Why Regular ..read more

Ireland is all fired up with online shopping activity! Spending has shot up by 30-40%, with the market now worth between €4 billion and €7 billion. No surprise here since 94% of the population is online, and 90% are glued to their smartphones. Everything from luxuries to necessities and guilty pleasures is being snapped up from the comfort of their couch. Add the backing of a supportive government and flexible regulations in the industry, there’s never been a better time to get into the eCommerce market. Here’s how you can: Step 1: Developing Your Business Idea Market validation is Key: Don ..read more

There’s no better time than now to launch that online store in the Emerald Isle, especially given the sector’s rapid growth. Currently the 40th largest in the world, the Irish eCommerce market is expected to clock over US$7.74 billion by the end of 2024 – and grow at a steady rate of 10% annually until 2028. It’s all because of the widespread internet usage, a deeper smartphone penetration, plus more and more people cosying up to shopping online – via phone, PCs or tablets. Here’s how you can tap into this booming market: Rise of Retail: Top 5 Tactics to Flourish  1. Optimise Your Websit ..read more

While the primary benefits of social media marketing for eCommerce are universal, there are some differences to consider when targeting the Irish market. Here’s how to customize your social media strategy for maximum impact: Understanding Irish Social Media Habits “The Irish are the most ‘sociable’ in Europe” According to industry figures, Irish people are more reliant on social media than any other country in Europe. On average. we spend 1.31 hours on social media every day and we average five active social media accounts”. -HSE. Irish users have a distinct preference for certain social medi ..read more

A strong online presence is crucial because, in the modern digital world, your website acts as the entrance to your company. In addition to being aesthetically pleasing, Salt Marketing specialises in developing websites that are safe, secure, and optimised for search engine optimisation and user interaction. Here’s how we make sure your website presents the best possible first impression and keeps being an effective tool for the expansion of your company. 1. First Impressions: Design, Navigation, and Accessibility Design: A well-designed and polished layout is, in our opinion, the cornerstone ..read more

Shopping. It keeps evolving. You’re scrolling down your Facebook feed – a nice dress pops up, you open their page or slide into their DMs to place an order, and they deliver. No middlemen. No checkout store. Simple see, like and order – all without leaving the app. We have stay at home moms getting their baked muffins sold out on Instagram and corporate behemoths processing orders through TikTok and Twitter timelines. Fashionistas who don’t have the traditional brick-and-mortar store, and are moving loads of inventory by uploading status updates with their latest pieces. Jewellers making ton ..read more

Dublin is a busy place for businesses and artists, so it is not new to the digital change that is happening all over the world. You can not say enough about how important a strong online presence is in this busy city, especially for businesses that want to reach more people. Search Engine Optimisation (SEO) services are the key to success in the digital world and are what make this possible. We are going to talk about SEO services in Dublin and how they can help your business get to the top of the digital world in this blog. Understanding the Role of SEO in Today’s Digital Before getting into ..read more

TABLE OF CONTENTS Table of Contents for Telecommunication Industry's Guide to Digital Marketing 1. Introduction 2. Content Marketing: Broadcasting Your Brand's Journey 3. Email Marketing: Maintaining Connection in Your Subscriber's Inbox 4. Search Engine Optimisation (SEO): Ensuring Digital Discoverability 5. Paid Advertising: Boosting Your Digital Presence 6. Budgeting: Smart Resource Distribution 7. Continuous Improvement: Adapting with Insights 8. Conclusion 9. Choose Signal Boost Marketing for All Your Digital Endeavours Introduction In the rapidly evolving landscape of the telecommuni ..read more

Table of Contents 1. The Buyer’s Journey 2. Understanding Your Customers 3. Must-Have Digital Assets 4. SEO: The Foundation of Online Presence 5. Multichannel Marketing: Engage Everywhere 6. Lead Generation: Your Digital Pipeline 7. Webinar Marketing: Live Demonstrations 8. Budgeting: Efficient Allocation of Resources 9. Continuous Improvement: Evolving with Data 10. Call to Action: Choose Your Expertise Introduction A strong digital marketing plan is crucial to success in today’s financial landscape. This comprehensive book has been written to cover all aspects of digital marketing that a ..read more

Introduction Welcome to the comprehensive Digital Marketing Guide tailored specifically for Home Improvement Businesses! In an industry where aesthetics, functionality, and transformation are key, it’s crucial to harness the power of digital marketing to showcase your expertise and attract potential clients. As homeowners increasingly turn to online platforms for inspiration, reviews, and professionals to entrust with their projects, being digitally savvy is no longer just an option—it’s a necessity. This guide is designed to navigate you through the everevolving digital landscape, helping you ..read more