The advertising creatives that devised Digifone’s ‘Guy From The Bar’ ad back in the day have teamed up again for their latest collaboration. Former Publicis duo Dave Cowzer and Jack Healy have written The Long Way Home, which again features music strongly, and this time in the form of a new Irish play featuring the […] The post Cowzer and Healy playful with Waits appeared first on Marketing.ie ..read more

A new campaign created by The Public House for Water Safety Ireland reminds users of Ireland’s waters to observe some simple rules while out and about this summer. From the oceans to the lakes and rivers that dot the map, the country offers many ways for people to enjoy themselves around water. But with that […] The post Public House ads offer water safety reminders appeared first on Marketing.ie ..read more

Brian Melarkey has taken on the new role of group creative director at Ogilvy Ireland, joining from PR agency FleishmanHillard. Melarkey was an executive creative director with FH’s European Middle East and Africa (EMEA) network and was on the Omnicom’s agency’s global creative leadership team. Sharon Murphy, chief executive, Ogilvy Ireland, described Melarkey as a “hugely talented creative strategist” with a keen sense of branding. “Bringing earned first thinking to creative ideas adds a powerful dimension to a channel-agnostic approach. As marketing has evolved from building an image to cre ..read more

German-owned insurer Allianz Ireland has renewed its sponsorship with the Olympic Federation of Ireland (OFI), supporting Team Ireland en route to Paris 2024 and beyond. As an official OFI partner, the new deal sees Allianz extend its support through to the Los Angeles 2028 Olympic Games. Allianz has been the official worldwide insurance sponsor of both the Olympics and Paralympics since 2021 buildings on its Paralympic ties since 2006. To reinforce its Olympic ties, Allianz has signed up as RTÉ’s official broadcast sponsor of both the Paris 2024 Olympic and Paralympic Games. The multi-idents ..read more

Three marketers have joined the judging panel to assess this year’s submissions for Marketer of the Year (MotY). Geoff Codd, residential business and marketing director, Energia; Jess Kelly, retail marketing manager, Tirlán (previously Glanbia) and Colm Sherwin, chief digital and investment manager, Core, are now part of the panel in place of Paul Dervan, Miro; Emma Walls, Glenisk and Steven Roberts of Griffith College. As always, the judges will be looking for Irish marketers who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effec ..read more

A survey by GroupM and Ogilvy parent WPP reveals that Ireland’s cultural influence has increased by as much as 34 per cent since 2018, with the country now ranked as the fifth most culturally relevant country in the world, behind Italy, Spain, Greece, and Portugal. The WPP BAV Best Countries Study measures global perceptions of countries that drive GDP growth, trade, travel, and foreign investment, as well as brands born of specific countries. With 87 countries globally explored through the lens of quality of life, social purpose, entrepreneurship, and agility, the study provides perspective ..read more

Ads relating to social media influencers last year comprised 20 per cent of all complaints made to the Advertising Standards Authority (ASA), with 34 per cent of those received after of the ASA’s guidelines on influencer marketing were launched with the Competition & Consumer Protection Commission (CCPC) last October. The number of influencer marketing complaints received in 2023 jumped from seven per cent in 2022. The ASA ruled that 59 ads were in breach of the authority’s code. The ASA’s 2023 annual report says that the authority a total of 1,402 complaints about 1,134 ads last year, an ..read more

The PML Group Watch survey for the first half of the year shows that the spend on out of home (OOH) was up by 25 per cent on last year based on rate card display. The agency expects the growth trajectory to continue with value to the end of June nearing 30 per cent. Fifteen of the top 20 OOH  categories recorded growth, with retail leading the way. Supermarkets such as Dunnes and Lidl invested 33 per cent more on OOH in the first six months. The media category, home to advertisers such as Disney+, RTÉ and Sky, more than doubled its OOH spend and is second largest category. Of the top ten ..read more

Mondelez International’s flagship confectionery brand, Cadbury’s Dairy Milk, retains the title of Ireland’s most emotionally connected brand in a poll conducted by Red C Research. A survey of 2,024 Irish adults and 177 fast moving consumer goods (FMCG) brands showed the chocolate treat resonates best with Irish consumers for a third year in a row. Intersnack’s Tayto crisps retained second place and Brennans Bread jumped two spots to third. The study is part of Red C’s Brand Reaction Index (BRI). German discounter Aldi re-entered the top 10 to end up in fifth place. Supermarket rival Dunnes St ..read more

BBH Dublin has appointed Darius Pasalar as its strategy lead. He has worked across agencies in Ireland and the UK on brands such as Häagen-Dazs, Pernod Ricard and Visa. He joins BBH from Accenture Song’s Droga5 where he was head of planning on AIB, Kerry Foods and Epidemic Sounds. Prior to that, he was strategy director at Rothco for over five years, which later became Droga5 Dublin. He also worked at Saatchi & Saatchi. Pasalar specialises in brand positioning, creative planning, innovation, and communications planning. Some of his career highlights include Dublin Bus Proud Dad and The Lo ..read more