Folk’s cancer ads focus on resolve
Marketing.ie Blog
by Michael Cullen
2d ago
Folk VML has a new campaign for the Irish Cancer Society (ICS) highlighting the community dedicated to supporting those affected by cancer in Ireland. The ads feature ICS staff, volunteers and cancer survivors. Titled ‘We Won’t Stop’, the campaign captures essence of the passion that drives the charity every day – from volunteers, to staff, to patient advocates – showing why collectively there is a need to never stop until cancer does. Rosemary Simmons (pictured), director of fundraising and marketing, ICS, said: “We’re a community of people determined to transform cancer as we know it in Ir ..read more
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Jennings new CMO at National Lottery
Marketing.ie Blog
by Michael Cullen
2d ago
Premier Lotteries Ireland, the operator of the Irish National Lottery since 2015, has appointed Sarah Jennings as its new chief marketing officer. Jennings has extensive  marketing and commercial experience from working with Sky for almost ten years, where she played a central role in shaping and driving the success of Sky’s product range. Most recently, she spearheaded the launch of the Wow streaming service at Sky Germany. She succeeds Maebh Gleeson at the National Lottery, who was interim CMO following the departure of Paul Dervan to head of branding at Miro, the global tech company b ..read more
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Droga5 rolls out AIB homes campaign
Marketing.ie Blog
by Michael Cullen
2d ago
Droga5 Dublin, part of Accenture Song, has launched AIB’s new mortgage campaign, ‘The Questions You Really Care About’. The ads are targeted at first time buyers. The campaign goes on the mortgage journey with first time buyers, with each touchpoint focusing on a different stage. It’s part of AIB’s new brand platform that aims to get customers closer to the life they’re pursuing. AIB Homes is headed up by former Diageo marketer Tom Kinsella. The campaign was created based on research by AIB, which found that during the process of buying a home, first time buyers need a mortgage experience tha ..read more
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Mayhew holds mirror up to advertising
Marketing.ie Blog
by Michael Cullen
2d ago
Content creator and satirist Rob Mayhew was a guest of the Institute of Advertising Practitioners in Ireland (IAPI) at a members event facilitated by Aoife McCleary (pictured) of Forsman and Bodenfors Dublin. Mayhew’s agency career informs his amusing and novel take on advertising. His social media sketches hold a mirror up to adland. He related how a bit of confidence, a lot of posting and a €20 ring light from Argos changed his life. In his performance for IAPI members, Mayhew explained how he and his team were about to meet with a potential new client for a ‘new business chemistry meeting ..read more
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MII adds grand prix to AIMs awards
Marketing.ie Blog
by Michael Cullen
5d ago
Marketing Institute Ireland (MII) has added a grand prix for the first time in advance of the 18th annual MII All-Ireland Marketing Awards (AIMs). The awards honour Irish marketers across a host of categories, including innovation, impact, and effectiveness. Shane McGonigle (pictured), chief executive, MII, said the launch of a grand prix award adds a new dimension to the AIMs, reflecting the highest level of recognition across all categories. Exceptional “The introduction of the grand prix allows us to recognise and celebrate the cream of the marketing crop,” McGonigle said in a statement ..read more
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FBD ads show small business support
Marketing.ie Blog
by Michael Cullen
5d ago
The Public House and PHD has created a new campaign for FBD highlighting the supports the insurer provides for small  enterprises throughout Ireland. Seven business owners have been selected as the new faces of the campaign. Small and medium enterprises (SMEs) make up 98 per cent of the Irish business landscape, and knowing that many face advertising challenges, FBD want to support campaign for these small businesses. Businesses featured included a bridal boutique in Adare, a coffee roastery in Dublin, a forecourt retail unit in Donegal, an online organic supermarket, and three eateries ..read more
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Boots in closer ties with Electric Picnic
Marketing.ie Blog
by Michael Cullen
1w ago
The countdown to Electric Picnic is on and the Boots pharmacy chain is back this year as not only the festival’s official premium beauty partner, but now haircare as an extra category as the sold-out event returns to Stradbally Hall from mid-August. Building on last year’s activations, Boots will be festival ready with two attractions offering free treatments. The services will add to guests’ festival experience by ensuring they look and feel their best. The Moonlight Meadows campsite will host the Boots Hair & Beauty Box. Double the size of last year, guests can book in for a range of be ..read more
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Doyle gets CEO job at Bauer group
Marketing.ie Blog
by Michael Cullen
1w ago
Bauer Media Audio (BMA), the Europe-wide digital commercial radio broadcaster and podcast operator, has announced that Chris Doyle has been appointed as chief executive of BMA in Ireland. He joined the German-owned company in 2021 when they acquired Communicorp Group from previous owner Denis O’Brien, of which he was chief operating officer. He became interim CEO after Simon Myciunka moved to head up  Bauer in the UK. During his time as interim CEO, Bauer acquired iRadio, Media Central and Beat 102-103. BMA claims to reach over 61 million listeners weekly through its broadcast radio, onl ..read more
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Sky Sports+ to be rolled out soon
Marketing.ie Blog
by Michael Cullen
1w ago
Subscribers to Sky Sports in Ireland will soon have access to more live streams and a new channel at no extra cost. Integrated into Sky TV, streaming service Now, and a new mobile app, Sky Sports+ will make it easier for fans to browse, discover and watch sport. With the capability to stream up to 100 live events, subscribers will have more choice than before, while Sky Sports+ linear channel will showcase a selection of live sport. As from August, Sky Sports+ will have more coverage from the EFL, with over 1,000 games a season featuring every team more than 20 times, and every Championship c ..read more
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Madden new MD at Forsman & Bodenfors
Marketing.ie Blog
by Michael Cullen
1w ago
Jane Madden has been appointed as managing director of Forsman & Bodenfors Dublin, the creative agency formerly known as In the Company of Huskies. She will also stay on in her current role as interim strategy director and will report into CEO Jonathan Forrest. Madden started her career in adland in the US with Goodby Silverstein. She returned to Dublin and was engaged in planning roles with McCann and Publicis. She later moved to a media agency as strategy director at Dentsu, where she worked for four years before joining Huskies as strategy director in 2019. Huskies recently announced t ..read more
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