Guest post by Scarlett Finley. B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in. It offers a way to enhance marketing efforts with better personalization, automation, and customer insights. AI tools can analyze vast a ..read more

Contributed post. Hiring is always a huge step for a business, as you’re investing time and funds into a person who may or may not work out. Recruiting, interviewing, and onboarding a new employee is expensive process, and if you don’t get the right individual for the job, you may have to start over again. Image credit: Eric Prouzet on Unsplash That’s why many businesses and hiring experts recommend that people “hire slow, fire fast”. This means that the hiring process itself might take time and, if someone doesn’t work out after they’ve settled into the role, let them move on and try again ..read more

Contributed post. Trust is the foundation of any successful business relationship. So, establishing and maintaining it with your customers is crucial. Trust influences consumer behavior, enhances brand reputation, and drives customer loyalty. Image credit: Mikhail Nilov on Pexels This comprehensive post explores nine ways to build trust with your customers, including a dedicated focus on data security. 1. Provide Excellent Customer Service Exceptional customer service is a cornerstone of trust. Customers value businesses that are responsive, attentive, and solution-oriented. Ensure that your ..read more

Contributed post. Today’s consumers are spoiled by choice. For consumer packaged goods (CPG) marketers, it’s no longer sufficient to create a product that simply “does the job.” You need to really understand the desire and motivations of your customers. Image credit: cottonbro studio on Pexels You need a brand able to stand out among the ever-increasing levels of competition. And once you have customers in your store, you need to get your message across. You need to mold the customer experience and know exactly what gets their attention and interest. This is shopper marketing. Shopper market ..read more

Contributed post. When launching a business-to-business (B2B) enterprise, one of the crucial decisions you’ll face is choosing the right legal structure. For many entrepreneurs, the choice often boils down to two main options: forming a Limited Liability Company (LLC) or incorporating a Corporation. Image credit: LinkedIn Sales Solutions on Unsplash Both structures offer distinct advantages and disadvantages, making it essential to understand their differences and implications before making a decision that could significantly impact your business’s future. Understanding LLCs and Corporations ..read more

Contributed post. Digital agencies, marketing-related or otherwise, have a world of opportunities at their fingertips. Unfortunately, many don’t know how to properly capitalize on these tactics. Image credit: Austin Distel on Unsplash Agency owners continually seek to add more clients, and hence more revenue, to their businesses. As stressful and difficult as this can be, there are ways to make it easier for yourself. It’s just a matter of knowing where to devote time and effort. It’s worth diving into three of the more notable tactics you can use to do this. Get More Clients For Your Agency ..read more

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare? Image credit: Mikael Blomkvist on Pexels Here’s a dive into those questions, plus the detail behind them, such as a breakdown of social media traffic by source. The total sample size is less than 30, so your mileage may definitely vary. But t ..read more

Guest post by Aakanksha Gupta. As a go-to-market (GTM) leader or growth strategist, you know the never-ending pressure to hit revenue targets. In most SaaS categories, competition is intense, and you’ll need a solid plan in order to achieve your revenue goals. You need to know where to invest your marketing dollars and efforts and monitor them consistently. Image credit: Austin Distel on Unsplash For SaaS businesses, particularly in B2B SaaS, planning starts with focusing on key metrics. The right SaaS metrics give you visibility into potential problems before they cause you to miss key targ ..read more

Contributed post. As more and more of the work done by professionals relies on collaboration, maximizing team efficiency is vital. But with teams growing more diverse and projects increasingly complex, leaders find it increasingly challenging to get the best from their workforce. Image credit: Kindel Media on Pexels What are the best strategies for improving team cohesion with different personalities? Here’s a look at 11 unique, actionable ways to amp up both creativity and productivity. Foster A Culture of Continuous Learning Imagine a workplace where learning never stops. Sounds exciting ..read more

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Here are some answers. Image credit: Pavel Danilyuk on Pexels In a recent post here on how AI search will impact SEO, popular speaker Chris Penn offers some helpful insights. But to go a level deeper, why not consult the (presumably) top expert in this area: ChatGPT itself? Here’s a look at nine ways to o ..read more