Photo by ,Jisun Han on ,Unsplash In Singapore's thriving and fiercely competitive business ecosystem, standing out amidst the crowd is a necessity. Regardless if you’re a B2B or B2C business, your success depends not only on the quality of your products or services but also on how well you communicate your brand message to your target audience.  So how does PR help a brand drive its business goals? Whether you’re trying to launch a new product, announce an initiative, or solidify a spokesperson’s leadership within the industry, the right PR strategy and campaign can help increase visibil ..read more

Image by Freepik There are different ways to capture attention for your brand and get people talking. In today’s digitally-first world, digital public relations (PR) campaigns are crucial in reaching your target audiences, especially in Southeast Asia countries such as Singapore and Malaysia, where people are on their mobile phones and other devices regularly. That said, the fast-paced and saturated digital landscape means that audiences are flooded with various kinds of information and messages. For brands to cut through the clutter and succeed, it is essential to distinguish themselves thro ..read more

Photo by ,Jisun Han on ,Unsplash In the thriving and fiercely competitive business ecosystem of Singapore, standing out amidst the crowd is a necessity. Regardless if you’re a B2B or B2C business, your success depends not only on the quality of your products or services but also on how well you communicate your brand message to your target audience. This is where the expertise of a public relations (PR) agency in Singapore becomes your strategic advantage. So how does PR help a brand drive its business goals? Whether you’re trying to launch a new product, announce an initiative, or solidify a ..read more

In observance of this year’s World Earth Day theme, “Invest in Our Planet,” Blue Totem Communications helped Yahoo raise awareness about digital decluttering and how people can positively impact the environment through the #YahooEarthDay: Declutter with Yahoo campaign. Singapore has been lauded as one of Asia’s most sustainable cities. That said, the city-state still faces unique hurdles, including water constraints, land scarcity, energy limitations and carbon consciousness, amid the looming global threat of climate change that calls for action on every front. Digital activity on the interne ..read more

Image by rawpixel.com on Freepik Amid shrinking attention spans and a fast-paced digital landscape, crafting engaging content is important to any successful B2C public relations (PR) strategy. In this day and age, where people have adopted a screen for every routine and rely on several digital platforms, it becomes essential to create content that stands out amidst the noise and takes audiences across the consumer journey. While any brand can come out with a set of visuals and text, truly engaging and valuable content captures audiences’ attention and offers them real value. This sparks genuin ..read more

New product or service along the way? One of the ways to create awareness for your latest campaign and ensure wide reach is through staging a media event. With the easing of restrictions in most of the world and the long-awaited return of in-person events, a media event is one of the quickest ways to meet and greet media contacts, strengthen media relations and spread the word about your campaign. On top of that, as hybrid affairs continue to become the norm, public relations (PR) professionals and event planners have stretched their creativity beyond physical press conferences to include vir ..read more

Since the COVID-19 pandemic struck in 2020, consumers and audiences have all been forced indoors in a bid to prevent the further spread of infection. This has led to a surge in online activity and engagement, with brands and publishers following suit – with a wave of social media efforts, virtual events, and Zoom webinars filling in the gap for in-person events. A year later, however, quarantine fatigue has set in – alongside a continual resurge in cases, complicating recovery plans and delaying the resumption of face-to-face affairs. In the wake of new virus strains and emerging trends in co ..read more

Much emphasis has been placed on globalisation in recent years, thanks to digital strides and the rise of social media. At any given moment, a brand can reach audiences not just from its home region but from halfway across the world as well, just with a single post. When your brand establishes its presence in several countries, you may feel the need to maintain a singular identity –– employing uniform brand messaging across these regions in order to maintain a consistent brand promise for all your markets. But what you may not realise is that to be able to successfully capture a global audien ..read more

Sometimes, it’s unexpected – one social media post or review can draw unwanted attention and affect the conversation surrounding your brand. An unexpected backlash can stir up emotions within your team. While a coordinated and timely response is essential, think again before immediately drafting the first reply that comes to mind. Too quick and you may miss out on the nuances of the issue; too slow and you lose the opportunity to tell your story and manage the narrative. When your brand is involved in a negative tweet or comment, here’s how to deal with it: Keep all departments in the loop. R ..read more

Since the COVID-19 pandemic struck in 2020, consumers and audiences have all been forced indoors in a bid to prevent the further spread of infection. This has led to a surge in online activity and engagement, with brands and publishers following suit – with a wave of social media efforts, virtual events, and Zoom webinars filling in the gap for in-person events. A year later, however, quarantine fatigue has set in – alongside a continual resurge in cases, complicating recovery plans and delaying the resumption of face-to-face affairs. In the wake of new virus strains and emerging trends in co ..read more