The Thrust of Executive Profiling - being a Trusted Advisor In today’s world of misinformation, data overload, and blatant contradictions, people are seeking guidance; looking for a voice of experience to help them identify the best way forward. This voice is the Trusted Advisor, or Thought Leader, whose professional counsel combines common sense and deep experience to offer fresh and different perspectives. This sound advice helps steer companies through times of conflict and contradiction. Whether it’s professional services or enterprise solutions, being identified as a trusted advis ..read more

Asia in focus – three lessons from our media roadshows in Southeast Asia Company planning and kick-offs completed, Q2 usually brings our client C-Suite leaders out to Asia. Busy times for all the team over here but nothing better than having that face-to-face engagement to build brand credibility, loyalty and the leadership voice. In the past few weeks, we have hosted very successful media events in Malaysia, the Philippines, Thailand, Vietnam, and Indonesia. With several new clients as well as long term partners, these were mostly media hospitality events; designed to educate our jou ..read more

So Whose Job is it? International Women’s Day, was here again with its merry-go-round of the same issues. Inequality at a Boardroom level, the gender pay gap and, in most places around the world, the lack of balance and partnership in the home; not great momentum for a movement that started over a century ago. The first International Women’s Day in 1911 called for the right to vote across many parts of Europe. Two World Wars shifted the argument in favour of women in the workforce only for the balance to tip back again as soldiers came home and needed jobs. Raised in England, one of ..read more

Working Mothers and International Women’s Day This year’s International Women’s Day is very special because this will be my first as a working mum. I went back to work three months postpartum and reflecting on my journey of motherhood over the past eight months, I am amazed how much I have managed to balance, between my baby, home and work. Admittedly, I did not do it alone and no working mother ought to; but with the right support at work and at home, working mothers can contribute economically and bring up a family with equal success. That said, I am aware that this may be an idealis ..read more

PR for Cybersecurity: three takeaways working with clients Over the years, I have had the privilege of working with several companies across the spectrum of cybersecurity and the experience was very illuminating for me. The way we can approach stories, develop the angles and educate the audience is boundless, and I want to share some insights that I picked up along the way: #1 – No longer a business story – it is everybody’s story! The conversation has changed and especially over the last couple of years since the pandemic. Cybersecurity as a topic is definitely a C-level issue but it ..read more

The Priority SuperApps Survey With Elon Musk promising to turn Twitter (now “X”) into the world’s  SuperApp  we thought it would be fun to ask the Priority team which SuperApp they use most, and what do you use it for? Responses, from the eight countries where we operate, are enlightening if not altogether scientific. With Elon Musk promising to turn Twitter (now “X”) into the world’s  SuperApp  we thought it would be fun to ask the Priority team which SuperApp they use most, and what do you use it for? Responses, from the eight countries where we operate, are enligh ..read more

Leveraging The Leader’s Voice Part Three – Match the Voice to the Medium Like all thoroughbreds, our spokespeople have been assessed, trained and we have fine-tuned their messages – and for what purpose? Obviously, we want to build high impact voices that support the marketing efforts and resonate across the market – in short, “Thought Leaders”. Easily said, but “thought leadership” is over-used and often abused, so let’s be clear about just what it means.  According to  Business News Daily “a thought leader is someone who, based on their expertise and industry perspective, off ..read more

Leveraging The Leader’s Voice Part Two – Match the Voice to the Medium Having identified our spokesperson, the next step is to align their voice and message to the target media; identified as one of three sets of Priority Consultants “clients” (the others being the companies that engage us and our colleagues). Treating the media as clients means listening, exploring and demonstrating we empathise with their role of giving guidance to their readers and then supporting that with relevant and timely voices. Most importantly, staying sensitive to what their readers or viewers expect.   ..read more

Leveraging The Leader's Voice Part One – Find The Voice Spokespeople are assets At Priority Consultants, this is part of our Asset Discovery process – a structured discussion with clients to identify material in the client’s marketing portfolio that can be repurposed or angled to support the media outreach campaigns. This could include past blog posts and podcasts, white papers, brochures, speeches, and even proprietary research. Identifying spokespeople is all part of this process. On the grand scheme, a corporate voice is another means to deliver a message and we review our spokespeopl ..read more

SUPERAPPS – SE ASIA’S AHEAD OF THE CURVE The global media is awash this week with coverage of Elon Musk’s vision for Twitter. As well as renaming it “X” and mothballing the famous birdie logo, his new CEO, Linda Yaccarino tweeted: “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”   Sounds good, once you sort out the word salad – but let’s face it, Musk, Yaccarino and Twit ..read more