This year has seen some super creative campaigns, from pint theft to addressing issues through chocolate. PR is ever-changing, and from this year's most popular PR campaigns, we see some interesting trends developing: brands are fully embracing AI, receiving tens of millions of views from a response to a TikTok post, and using increasingly activistic and bold messages.  In this article, we'll explore some of the best PR campaigns of the year, including the tactics that fueled their success and the insights that PR pros can apply to their campaigns. STANLEY CUP STANDING THE TEST OF FIRE ..read more

Here to all entrepreneurs, solopreneurs, and small business owners!  We have a business question for you: If your business had (or currently has) a storefront, would you rather have 1,000 customers walk in and buy nothing or have 100 customers walk in and each buy something? At DIFY, we've seen time and again that success on social media isn't about having the most followers; it's about engaging the right followers. This realisation can empower you to shift your focus from the number of followers to the conversion rate of followers to customers on your platforms.  The truth is, so ..read more

As an agency, we understand that social media is a dynamic tool in a business's arsenal. Businesses post on social media for diverse reasons, and each post can play a crucial role in enhancing a company's digital presence. CTAs (Calls to Action) are indispensable for any successful social media strategy. Building Credibility and AuthenticityIn today's digital age, potential customers will undoubtedly research your clients online before making any direct contact. Establishing a credible and authentic digital footprint for our clients is essential. Social media content serves as a portfolio of ..read more

From the early days of Twitter and Facebook to the countless platforms available today, social media has unquestionably transformed the world. Whether it’s how you communicate with your audience or increasing the extent of your reach, social media has changed the way we do business forever.  Let’s talk about how it has changed the business world – small businesses! Easier Access to Consumers When your only options were television commercials and print ads, reaching your consumers in their homes took a lot of work and effort.  Now, with the help of social media, all you need is a ce ..read more

Ready to take your social media strategy to the next level? We’ve got just the thing for you – a blog post all about developing content pillars for a successful social media strategy. Trust us, this is going to be a game-changer!  Having strong and consistent content on your social media platforms is key. That’s where content pillars come in. Content pillars are like the foundation of your entire social media presence. They are core topics or themes that align with your brand and resonate with your target audience. By organising and guiding your content around these pillars, you’ll creat ..read more

Having an email list and starting an email marketing strategy for a business is non-negotiable.  In the ever-evolving digital landscape, where trends come and go, there’s one marketing strategy that stands the test of time, email marketing. It’s the tried-and-true method of connecting with your audience, nurturing relationships, and driving conversions. Did you know that email marketing produces an astounding 4,400% return on investment, making it one of the most effective marketing channels available today? What is Email Marketing? Imagine scrolling through your inbox and spotting an ..read more

Having a social media strategy out of your head, onto paper, is crucial to your success. What is a Social Media Strategy?We know you’ve heard of it, and you probably know you need one. Often, people don’t know exactly what goes in one or why having a clearly defined strategy and reason for being on social media is so important. You likely have a lot of the pieces floating around in your head. You have a general sense of what you should be doing, what you want from social media, or even who your audience is. However, we often get clients who come to us saying that social media isn’t “working ..read more

Consistently posting on social media helps build trust and community with your audience. As entrepreneurs, knowing the importance of being present online is essential, and organic social media is free! However, even the most enthusiastic marketers sometimes hit a wall regarding fresh ideas. We’re right there with you! So today, we will share the 5-step process for generating new content ideas for social media posts. Step 1: Always Look for Inspiration When you’re not filled with creative energy, it helps to have a stockpile of ideas on hand—screenshot posts you like when scrolling social medi ..read more

Copywriting and content writing sound the same. But they’re not. They seem similar, but in many aspects, they’re distinguishable—not like blackberries and grapes, more like blackberries and raspberries—but adequately close enough. Likewise, for business owners seeking freelance writers, knowing the differences helps them choose the right fit for their needs. Let’s get down to business and pinpoint the significant differences between copywriting and content writing.  What is copywriting?Copywriting is all about driving sales. It's designed to persuade consumers to purchase products or se ..read more

As AI continues to revolutionise digital marketing, how can businesses stay on top of the latest trends and technologies? In our previous article, we explored the promising horizons of AI-driven digital marketing. Now let’s shift the focus to how businesses can navigate this ever-changing landscape and stay ahead of the curve! AI Ethics and Transparency:To address the ethical challenges of AI integration, businesses must prioritise transparency, fairness, and accountability. Implement clear guidelines for AI usage, regularly audit AI systems to ensure they align with ethical standards, and be ..read more