Is your Business in the right stage for Public Relations? For a lot of businesses around the world, public relations is important. PR is used to: create, maintain, protect a businesses’ reputation enhance its prestige and present a favorable image. However, the concept of “public relations” itself can be confusing to the uninitiated. What is public relations? Is it the same as advertising? My business is still in the beginning stage, do I need it? Well in this article, we’re going to address all those and delve into one of the most asked questions we’ve ever gotten from our clients and pro ..read more

“What’s the difference between marketing and public relations? Is there a need to separate public relations and marketing departments? Don’t they do the same things?” Admittedly, both marketing and public relations departments have similar end goals – positive reputation and selling the company’s product – which could lead to confusion. However, there definitely are differences between PR and marketing and we’re here to give you a better idea on both. THE DIFFERENCES BETWEEN PR & MARKETING – PR Marketing Main differences Focus on promoting and selling of the company’s ..read more

Starting and growing a small business (SME) is such a fulfilling thing! Granted, it takes a lot of hard work, but it’s all worth it in the end. One of the most challenging parts of having an SME is getting people’s attention. That’s why it’s so important to have effective marketing strategies. Marketing Is Not the End All, Be All The problem is that marketing alone won’t get your business far on its own. You also need to leverage the power of public relations. Today, we want to explain why it’s essential to have a spokesperson to front media interviews. You may already know that your business ..read more

As a business owner, how do you keep your stakeholders happy, and ensure positive brand perception among your customers? Well, clearly, you’d think the same way you would in any relationship — clear, effective communication, the best way to foster a healthy relationship! So what we should ask ourselves next is: how do you effectively bridge the gap between a business and its stakeholders?  Enter public relations (PR). What is PR? The long version: PR is a set of techniques or strategic communication processes that focuses on managing the spread of information and messaging about an organi ..read more

So, you’ve been running a small business for a while now, and you’re wondering, “How can I spice things up and make my brand top-of-mind in this cutthroat world?”. While it is fundamental to have a great product or service, brands need to create a story so captivating that it stops people in their tracks and gets them to take notice. That’s where “earned media” comes in.  Essentially, it’s free publicity that you can get by doing noteworthy things: like launching a groundbreaking product, partnering with another business, or contributing to the industry and economy.  Now you’re ..read more

You already have pretty great products, and you’re certain your service is nothing to scoff at. Maybe you even have both a physical and online store. And every day, the same thought pops into your head: “what can I do to grow my business even more?”  Your first thought might be digital marketing. But here’s the thing: why settle for the short-term spike in awareness, when you can opt for something that helps you build long-term business relationships and customer loyalty for free? Meet public relations, or PR. What is Public Relations?  Photo by AbsolutVision on Unsplash Simply p ..read more

Public relations may seem like a redundant move when you’re just starting out in the business world. In fact, some even think PR is no longer relevant. When we are living in a time where information spreads at an alarming rate, PR matters more than ever. Here’s a comprehensive list of what you should know when your business is just starting out in PR. Table of Contents Debunking PR misconceptions and understanding what is PR? 6 Branches of PR practices Do startups and SMEs need PR? How startups and SMEs can engage in PR practices Are PR efforts expensive? A Great Example of Public ..read more

Is Public Relations essential for businesses of every size? Am I ready for Public Relations at this point of my business? These two questions are the most commonly asked when we speak to entrepreneurs and business owners. Building a business requires more elbow grease than it used to before. Brick and mortar shops are becoming less and less viable, mainly because of the global pandemic. While the less said about COVID-19, the better, if 2020 has ever taught us anything, it is that being able to adapt to situations and challenges is critical for survival. Digitisation is an integral aspect ..read more

Press releases and media pitches are essential tools in Public Relations. Both play a different role in the grand scheme of things. If you’re planning for a campaign, you might be torn between utilising a press release or a media pitch to spread the news. To understand which one works better, we first have to understand how both work in the first place. TL;DR A press release is a write-up done by brands to announce their initiatives to the media and public. Typically, press releases are disseminated to the local media, as the relevance of local initiatives usually piques their interest. A ..read more