Are larger PR agencies better than boutique PR agencies in Singapore? It sounds great on paper to hire the most reputable and top-rated agencies in Singapore but sometimes, bigger is not always better. While larger PR firms have their own set of pros and cons, boutique PR agencies in Singapore have long gone above and beyond to ensure a high return on investment (ROI), exceed deliverables, and offer greater expertise from senior consultants rather than delegating the bulk of the work to their junior staff. If you’re a B2C/B2B brand, you must know that smaller firms tend to specialise in differ ..read more

PR crisis – every company’s worst nightmare. PR crises have been increasing partly due to constant exposure to social media channels, the 24/7 cycle of news stories and increase of customer’s feedback on every single feed. You can’t escape it because as a company or a SME you’re almost one customer review, a Twitter (now X) rant or Instagram reel or TikTok post from getting trolled or attacked by online netizens. These negative posts can ultimately affect your company’s reputation, sales and even customer’s feedback. In Singapore, there have been a slate of PR crises nightmare. For instance, a ..read more

The range of companies in B2B (business-to-business) space in Singapore have skyrocketed, yet when looking at the PR agencies, many B2B companies hire generalist firms who have worked with B2C (business-to-consumer) frameworks. The key thing is you need to be looking at a specialised B2B PR Agency in Singapore. It can be a big slip-up if you overlook past this. When the stakes are high for B2B companies, it is critical to develop PR mechanisms that will help build your reputation and trust among your customers. The most important questions you should be asking your B2B PR agency in Singapore a ..read more

You’re a start-up, small business or big multinational company, and you’re wondering in the age of TikTok, Instagram and social media stories, do PR agencies matter? More importantly, how can you find the best PR agency in Singapore without falling into the trap of generic marketing agencies who offer a one-size-fit-all-approach. In today’s digital age dominated by platforms like social media stories and reels, the relevance of PR agencies may be questioned. However, if you want to build an authentic narrative for your brand without sacrificing credibility and lasting relationships with your a ..read more

Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishin ..read more

Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishin ..read more

Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishin ..read more

Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishin ..read more

Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishin ..read more

Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishin ..read more