6 essential strategies for ecommerce success in 2024
SYNC Blog
by Diya Shah
1w ago
Are you ready to take your ecommerce business to the next level in 2024? With the ecommerce landscape evolving rapidly, staying ahead of the curve is more crucial than ever. As technologies advance and consumer preferences shift, understanding and adopting the latest trends can make a significant difference in your success. In this blog, we’ll explore five essential strategies that can help your online store thrive in a competitive market. 1. Leveraging AI and Machine Learning Artificial Intelligence (AI) and machine learning are not just buzzwords—they’re revolutionizing how ecommerce busines ..read more
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AI in PR: What role do PR practitioners play in the AI era that makes them indispensable
SYNC Blog
by Akmal Hakim Adnan
1w ago
AI in PR is inevitable but how will this impact the industry? By 2025, according to a study conducted by Gartner, 70 per cent of companies are expected to adopt AI into their daily operations to help employees in different tasks – especially tasks that deem easily be replaced with robots. One field where AI has possessing effect is public relations. As we slowly transition into the AI world, we have heard a lot of conversations surrounding the topic of how AI will disrupt hiring candidates and how companies should transition gracefully. Sure, AI is great, and its primary application in PR ofte ..read more
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Brand connection: What is it, why should businesses care and how can PR help?
SYNC Blog
by Surabhi Pandey
1w ago
Brand connection- what is it and why should businesses care? 90% of Singaporeans believe that global brands have the power to encourage compassion and empathy to make the world a better place.  In today’s increasingly polarised landscape, customers are seeking more than just products and services. They yearn for connection: a sense of belonging, shared values, and a brand that fosters positive interactions. Brand connection has become the new currency that drives businesses to build trust, loyalty and top-of-mind recall with their customers.  Customers, tired of societal divisions, a ..read more
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OpenMinds Group elevates female leadership to spearhead OpenMinds Digital, pioneering end-to-end digital solutions and performance for Malaysian MNCs and SMEs
SYNC Blog
by Surabhi Pandey
2w ago
This will be one of the few performance and digital solutions brands in Malaysia helmed by female leadership OpenMinds Digital offers a range of digital marketing and consulting services designed to assist businesses in enhancing their online presence and performance, including strategic guidance, specialised expertise, and customised solutions for executing various marketing strategies. KUALA LUMPUR, 23 April 2024 – OpenMinds Group, a leading Southeast Asian MarTech company, announced today the launch of their newly minted digital solutions and performance brand, OpenMinds Digital in Malays ..read more
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EduSpaze, Singapore’s leading edtech accelerator, announces eighth cohort as it continues to support edtech startups in expanding regionally
SYNC Blog
by Surabhi Pandey
1M ago
Singapore, 5 March 2024; EduSpaze, Singapore’s leading edtech accelerator, welcomes six early-stage startups across the region into its well-established three-month accelerator programme. The latest batch of edtech startups aligns with the accelerator’s programme goal of supporting the development of innovative solutions that can improve the education landscape in Singapore and its region.  a The six startups, including YAHO Lab, Edvance, Quippy, School on Cloud, Safe Space, and Salatech, were meticulously selected due to their high market potential and scalability, strong founding team ..read more
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How to design and execute a PR strategy for your startup?
SYNC Blog
by Surabhi Pandey
1M ago
Why do you need a good PR strategy for your startup? Here’s why: When it comes to startup entrepreneurship, success often hinges on the innovation of products or services and how well the brand is perceived and communicated to stakeholders. While focusing on marketing efforts is undoubtedly important, a comprehensive PR strategy for your startup can play an equally or even more crucial role in establishing credibility, building trust, and gaining visibility in a competitive market landscape. A good PR strategy for your startup will be useful for you to understand how to best sell your brand to ..read more
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Why startups need to leverage user-generated content in the digital era
SYNC Blog
by Surabhi Pandey
1M ago
User-generated content (UGC) has emerged as a potent force driving engagement, authenticity, and trust in brand communications. UGC, as the term implies, is a form of content that is shared by a brand’s consumers on digital platforms. It is highly effective, with the Asia Pacific market for UGC platforms forecasting a market growth of 26.3% CAGR from 2021 to 2027. This communication strategy has been executed by many big and small businesses that look for authentic, dynamic engagements with their target audience. For startups looking for a way to stand out among their competitors, leveraging u ..read more
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Thought leadership: The what, how and why for startups in Singapore
SYNC Blog
by Shanna
1M ago
When starting a business, many entrepreneurs have consistently understood that thought leadership is a powerful tool to gain a competitive edge. The Edelman-LinkedIn research study on thought leadership has proven that. 88% of decision-makers shared how thought leadership content influenced their trust in a business in 2017, and that figure slightly increased to 89% in 2020. However, while many understand its importance, few possess the know-how and best practices to execute an effective thought leadership strategy. Understanding thought leadership Thought leadership is the ability to share in ..read more
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IMotorbike launches 3-storey grand Glenmarie showroom and forges partnership with Selangor Technical Skills Development Centre (STDC) to empower the state youth
SYNC Blog
by Shangkari
1M ago
iMotorbike, Southeast Asia’s leading motorcycle platform for buying and selling pre-owned motorcycles, took its expansion to the next gear today with the grand unveiling of its expansive new showroom in Glenmarie, Shah Alam. Spanning three floors and covering an area of 46,806 square feet, the showroom can accommodate up to more than 1500 motorcycles.  Established in 2017, iMotorbike began its journey in a modest apartment before rapidly expanding to a 3,000-square-foot store in Petaling Jaya, leading to the culmination of this latest showroom. Offering a seamless online motorcycle buying ..read more
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AI in PR and marketing: Use, benefits and limitations
SYNC Blog
by Surabhi Pandey
2M ago
Technology is advancing at a rate faster than we can often understand. The global AI market size alone is predicted to grow to an impressive $407 billion by 2027 compared to its 2022 revenue size of $86.9 billion, an exponential increase that businesses can no longer ignore in 2024. While there is still much scepticism about using AI in business processes, most of these hesitations can be addressed over time with more training and understanding of the inner workings of AI for businesses. Explore further how AI is used specifically in PR and marketing, its benefits for businesses, and how to ov ..read more
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