The rise of video content in the PR industry in Singapore has been steady and this trend is here to stay. Singapore’s digital landscape is a marketer’s dream. With a staggering 96.9% internet penetration rate as of early 2023, and a population deeply engaged online, the nation is a hotbed of digital activity. The average Singaporean spends a substantial 6 hours and 49 minutes online daily, with 9 in 10 individuals consuming video content weekly. Social media is also deeply integrated into Singaporean life, with 95.8% of users visiting these platforms regularly. This digital-first environment p ..read more

In a world where efficiency and scalability in web application development are more important than ever, the Laravel PHP framework stands out for presenting developers with an arsenal of tools designed to write less boisterous and more expressive code. One of the lesser-known yet powerful features of Laravel is its pipeline pattern, providing an intuitive way to handle a series of tasks through a customizable processing channel. By applying Laravel pipelines, developers can create readable and centralized logic for handling complex series of actions. In this article, we delve into the int ..read more

July 16th is celebrated as World PR Day! Public relations professionals often find themselves behind the scenes, crafting narratives, managing crises, and building relationships that shape public perception. Despite sometimes being misunderstood or underestimated, the role of PR is crucial.  A study by Nielsen revealed that PR is almost 90% more effective than advertising in influencing consumers, highlighting its power in driving business growth.  Many view PR as merely spin or publicity, overlooking its strategic importance in reputation management, crisis communication, and brand ..read more

How crucial is the role of PR in starting a new business? Starting a business is a thrilling endeavour marked by ambition, vision, and a leap into the unknown. The role of PR in starting a new business cannot be overlooked. Whether driven by a groundbreaking idea or a desire for independence, the journey from concept to execution requires meticulous planning and strategic execution. Amidst the exhilaration, crucial steps must be navigated to lay a solid foundation for success. This foundation lays the platform in which smaller businesses will have the ability to translate their business into a ..read more

How important is the role of PR in gender equality and sex perceptions? The short answer is “very”. The opinions and perceptions the public has around gender, sexuality, and the LGBTQIA+ community have undergone a remarkable shift, with public relations (PR) playing a pivotal role in shaping these evolving societal views. In recent years, we have witnessed a surge of inclusive representation in media and marketing, fostering greater awareness and understanding of diverse gender identities and expressions. While there is still much debate on whether such Pride campaigns are merely pandering to ..read more

Backlinks have long been a cornerstone of search engine optimization (SEO). A backlink is essentially a link from one website to another, serving as a vote of confidence that signals to search engines like Google that your content is valuable and trustworthy. Acquiring backlinks involves reaching out to other sites, creating shareable content, and earning these links naturally through high-quality, engaging material.  The rapid evolution of SEO practices and algorithm updates in recent years may have led some to question whether backlinks still hold the same importance they once did. To p ..read more

OpenAcademy and Tan iHerng aim to assist homebuyers in navigating the Malaysian property landscape through unique videos produced exclusively for the platform. The collaboration between iHerng and OpenAcademy in particular signifies a shared commitment to advancing education and accessibility within the real estate sector KUALA LUMPUR, 24 May 2024 – OpenAcademy, a Malaysian ed-tech startup, is excited to announce its partnership with real estate expert and YouTuber Sean Tan, better known as iHerng, to produce and share a series on his real estate knowledge, making it easier for Malaysians to ..read more

Dropshipping has become a strategy that enables businesses to sell products online without the need to store inventory or handle shipping logistics. Many Shopify entrepreneurs use dropshipping apps to simplify this process. In this post, we will explore dropshipping apps’ advantages to Shopify store owners, helping them expand their businesses effortlessly. 1. Simplified product sourcing and management: Automating your online shop is possible using dropshipping apps for Shopify The best Shopify apps for dropshipping streamline the task of discovering and adding products to your Shopify store ..read more

KMP’s investment will be used to scale up the team and R&D  to support Evlos’ growing business Evlos offers AI-powered quality inspection solutions for various sectors, leveraging computer vision and automation. KUALA LUMPUR, 20 May 2024 – Kumpulan Modal Perdana (KMP), the tech-focused venture capital owned by the Minister of Finance (Inc.), has recently invested in Evlos, a provider of end-to-end AI-powered computer vision solution for automated quality inspections. In this funding round, KMP has emerged as Evlos’ most recent investor where the funding will be utilised to expand its ..read more

In today’s competitive construction industry, your general contracting business needs more than just a hammer and nails to build a thriving client base. Effective marketing techniques have become the cornerstone of successful contracting companies, extending beyond traditional methods to digital platforms. Establishing a powerful marketing strategy can set your business apart from the competition. Below, we explore how to effectively market your general contracting business through various modern techniques to achieve growth and sustainability. Establishing a strong online presence for your ge ..read more