Inbound vs. outbound communications campaigns
Strategic Communications Group Blog
by strtgcommsgrp
5d ago
When it comes to communications and public relations (PR), there are two approaches – inbound and outbound – that can impact the strategy and trajectory of your campaign. Inbound campaigns are all about attracting your audience to come to you. They are designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto customers. This can be done through a mix of content marketing, social media, SEO, and branding. The content is designed to appeal to your audience and to provide value, which builds trust and attracts potential customers to your ..read more
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Handling stakeholders during a campaign
Strategic Communications Group Blog
by Suzette
1w ago
Stakeholders are the lifeblood of any campaign.  They are the individuals or groups who have a vested interest in the success of your campaign. These can include customers, employees, investors, suppliers, the community, and even the media. Each stakeholder brings a unique perspective and set of expectations to your campaign, making their involvement crucial to its success. Stakeholders are your supporters and champions. They are the ones who believe in your cause, your product, or your service. They are the ones who will stand by you, advocate for you, and lend their support when you nee ..read more
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Creating audience profiles for your campaign
Strategic Communications Group Blog
by Suzette
2w ago
When campaign planning, many communicators find themselves navigating complexity when it comes to creating and setting up audience or customer profiles.  This process, which should ideally be a straightforward task of identifying key characteristics and behaviours of a target audience segment, often becomes a convoluted exercise fraught with overthinking and over-tinkering. The root of this issue lies in the fear of missing out on a key or critical profile. Communicators often worry that if they overlook even a single potential audience segment, their entire campaign could be at risk. Thi ..read more
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Managing the dynamic parts of your campaign
Strategic Communications Group Blog
by strtgcommsgrp
1M ago
A campaign must respond to the shifting landscape of the market and the evolving needs and behaviours of your target audience. Campaigns go through dynamic parts, or phases, each with its own set of challenges and opportunities. These phases could include the planning stage, the execution stage, the monitoring stage, and/or the evaluation stage. At each stage, decisions are required that can significantly impact the outputs and outcomes we are looking for. Let’s look at each of these stages and where they might require your attention: The planning stage: Decisions about the campaign’s objecti ..read more
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Pre-campaign preparation checklist
Strategic Communications Group Blog
by strtgcommsgrp
1M ago
Preparing for a campaign can often feel like navigating a labyrinth. There are numerous paths to explore, each with its own set of challenges and opportunities. It’s easy to feel lost or overwhelmed, unsure of which direction to take. The desire to dive headfirst into execution can be overwhelming. This is often driven by the excitement of a new campaign, the pressure of deadlines, or the fear of falling behind the competition. There’s a rush of adrenaline that comes with action – with seeing your plans come to life. It’s tangible, it’s immediate, and it’s gratifying. However, this approach ca ..read more
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Preparing a brief that team members can understand
Strategic Communications Group Blog
by strtgcommsgrp
1M ago
Imagine being dropped into the middle of a forest. You are handed a map, that lacks marked destinations or routes, and a X that marks your destination. Upon closer inspection, you realise this is uncharted territory, and the map is devoid of guidance. Many campaign and project team members find themselves in this predicament when presented with a poorly prepared brief. They are expected to navigate through a project without clear directions, leading to confusion, misalignment, and inefficiency. A brief is not just a document. It is the compass that guides a team towards its goal. It provides n ..read more
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Setting up KPIs for your plan
Strategic Communications Group Blog
by strtgcommsgrp
2M ago
Key Performance Indicators (KPIs) are often regarded as just mere numbers or data points. However, they are crucial to us, as communicators. KPIs guide us, providing direction and focus. They are the quantifiable measures that help us understand whether our efforts are steering us towards our desired outcomes or if we are drifting off course. KPIs are the heartbeat of any PR or marketing plan. They provide a pulse check on the health of our strategies, allowing us to monitor progress, diagnose problems, and make informed decisions. Without KPIs, we are essentially navigating in the dark, makin ..read more
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Keeping the project focused on outcomes
Strategic Communications Group Blog
by strtgcommsgrp
3M ago
In the world of project management, it’s easy to get lost in the maze of outputs. The tangible nature of outputs, coupled with the satisfaction of ticking off tasks, often leads project managers astray from the true north – the outcomes. The allure of activity is a powerful one. It’s human nature to want to see progress, to have something to show for our efforts. Outputs, being the direct and immediate results of our actions, provide that sense of achievement. They are the milestones we reach, the deliverables we produce, the tasks we complete. They are concrete, measurable, and satisfying. Bu ..read more
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How to create a brand positioning statement
Strategic Communications Group Blog
by strtgcommsgrp
3M ago
The world, connected by the internet, is a vast marketplace, teeming with brands vying for the attention of customers. In this bustling space, each brand occupies a unique position, much like a stall in a market. This position is not a physical location though, but a mental space in the minds of customers. It’s shaped by their perceptions, experiences, and interactions with the brand. Every interaction a customer has with a brand, from seeing an advertisement to using a product, contributes to the formation of this mental image, a perception of the brand. It’s a dynamic, evolving space that ch ..read more
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Managing a project starts from the plan
Strategic Communications Group Blog
by strtgcommsgrp
3M ago
Project management is often perceived as a daunting task. And to tell the truth, this perception is not entirely unfounded. The complexity of coordinating various elements, the pressure of meeting deadlines, and the challenge of managing resources can indeed be overwhelming. But why do people find project management particularly challenging? The answer often lies in a common misconception. Many believe that project management begins when the project timeline starts. They see the initiation of the project as the starting point of their management duties. This is a fallacy. In reality, project m ..read more
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