The internet is a very dynamic place. Things are constantly shifting. Algorithms. Trends. Buyer behaviour. Competitors’ activities. This last one – competitors’ activities – has a direct impact on how your website performs on search engines, when and how and if you appear high enough on search engines, how it influences potential leads, and so on. You may have done everything wonderfully, beautifully well in terms of SEO and content. But then one day, if your competitor does something better on their website or SEO, they can displace you. Boom! That’s all it takes. That’s why SEO is also abo ..read more

Marketing your business online is one of the most important decisions that businesses opt for these days. The 21st century is an internet and online-shopping age, with many people searching for and buying their products online. However, to help your business survive when you bring it online, you have to learn some internet marketing ideas. Hеrе are ѕоmе intеrnеt mаrkеting ideas thаt уоu may wаnt tо make uѕе of in promoting your buѕinеѕѕ online. 1. Create a рrоfеѕѕiоnаl Wеbѕitе fоr your business: Websites can be considered as the online headquarters of a business. So, it is important to make it ..read more

The power of digital marketing has increased so much that it’s no longer a choice, but a necessity. We have listed 7 powerful ways to leverage the power of digital marketing for business growth: Do You Want to Grow Your Business Online? Contact Us: 027 2077368 / enquiries@seopro.co.nz The post 7 Powerful Ways to Grow Your Business Online appeared first on SEOPro NZ Ltd ..read more

We’ll Show You How To Make A Profit From Content Marketing (Even If You Run A Small Business) Content marketing is clearly something that companies and brands are doubling down on. 73% of companies that spend from 10% to 70% of their total marketing budget on content marketing reported having successful campaigns. So if you are wondering if content marketing is something you should invest in, then yes is the answer. Content marketing is very powerful for the modern successful business. But first, before diving deeper into the realms of content marketing, let’s first understand what it is. W ..read more

What Is SEO aka Organic Search? Search Engine Optimisation or SEO is the practice of increasing organic traffic on the search engine results page (SERP) for your website and landing pages. It is also known as organic search or listings. If you want to rank well on Google, you need to apply SEO to increase your rank. TABLE OF CONTENTS • Why SEO? Is It Necessary For A Small Business? • Benefits Of Ranking On Page One Of Google’s SERP • The ROI Of Small Business SEO • Who is King for Small Business: SEO or Content? • Why Small Businesses Need Smarter SEO Strategies • How Much Does Small Business ..read more

Google has 5.4 billion searches per day. With so much control over information, it is in their best interest to value content tailored for human needs rather than search engine satisfaction. So in August 2022, Google rolled out the content update. In this blog, based on my decades of experience helping NZ businesses with SEO, I’ll help you decipher what the Google content update is, how it works and how it affects you. I will also give you insights on what you can do to get on top of this update. What is the Google Content Update? How Will It Work? Do I Need to Change My Content Strategy? The ..read more

The first result on Google has a 28.5% click-through rate. By the time you get to the 10th result, the CTR has fallen to 2.5%. Hence, you want to appear as high on Google as possible. Because Google processes nearly 70,000 search queries every second! Your new buyers are online. Searching for you. Only you are missing. Hence, you need SEO. Especially so if you are a small business. As a business owner, you are obviously always looking to increase your sales and presence in the market. SEO should be the one word you swear by to achieve this goal, consistently and cost effectively. 2022 has se ..read more

Like all businesses, we’re all preparing to have a bigger 2022. As far as the past 2 years are concerned, in all fairness, a LOT has been out of our control. But in all fairness… a LOT is within our control. So let’s play our cards in 2022 to the best of our abilities. As the SEO experts at SEOPro NZ, our job remains: • Ranking you higher and higher on Google search • Growing your website traffic with the right leads • Getting you more & more leads To plan for your solid 2022, I wanted you to fully understand and embrace 2 ideas: • That SEO is necessary to rank high on Google • No matter ..read more

Are you still of the old SEO mindset? It’s time to wake up because the world of SEO has evolved a great deal over the last couple of years. You need to prioritise the search engine optimisation process of your website to achieve the desired results. If you wish to enhance the SEO health of your website, here is the checklist that talks about 8 important SEO steps that are a must. 1. Install Google analytics Google Analytics is the most widely used search analytics tool in the world. It also assists you in tracking how much traffic your website draws from search engines; the average session tim ..read more

In case you are reading this article, chances are that you own a small business in the Auckland area and are looking to boost your local search ranking and get more customers. Searching for affordable SEO services in Auckland shows that all is not well with your business. You want the phone ringing but that’s not happening. That’s really sad. But why is this happening? It’s largely because your business is not visible in local search results. However, you need to understand that getting customers is becoming tougher with every passing day since your competitors are also vying for the same ..read more