Who: Founded in 2001, Cafe Deluxe has grown from a modest eatery in downtown Ottawa to an establishment that also provides catering services. While it continues to be a favorite spot for both new and regular patrons, the cafe offers everything from grab-and-go coffee and cookies to satisfying, sit-down lunches. How: We’re thrilled to present the new website for Cafe Deluxe, a long-standing client for whom we had the pleasure of doing a rebrand back in 2016. Developed on the WordPress CMS, the website captures the essence of the cafe through stunning photography by Marianne Rothbauer. The new d ..read more

Who: La Siembra (Camino) are a Canadian worker co-op dedicated to changing our food system to one that puts people and our planet first. Together they are empowering small-scale farmers and their communities to build diverse and sustainable economies one treat at a time. How: We’re incredibly excited to unveil the newly designed website for La Siembra’s Camino brand. In close collaboration with the Camino team, we’ve built a custom, responsive design that beautifully reflects their commitment to empowering small-scale farmers and building sustainable economies. Developed on the flexible WordPr ..read more

Who: The Children’s Aid Society of Ottawa is a non-profit community organization funded by the Government of Ontario. Their mission is to work to ensure the safety and wellbeing of children and youth by strengthening the capacity of families and communities. How: We’re thrilled to announce the launch of The Children’s Aid Society of Ottawa’s new website, another successful collaboration with a long-standing client. Developed on WordPress, the site is bilingual in English and French, meeting the diverse needs of the community CASO serves. Alongside the site, we’re also excited to roll out their ..read more

There’s no denying that branding plays a crucial role in a rental property’s success – not just as a pretty façade, but as the very heart of the business. A well-conceived and thoughtfully developed brand can make the difference between a property that’s merely another option and one that truly stands out to potential renters. But what’s the secret to creating such compelling brands? How can we ensure a property brand speaks effectively to its target audience? Let’s explore our proven strategy using case studies of Milieu, Ballantyne, and Trio. 1. Discovery Creating a brand doesn’t happen by c ..read more

Who: CleanCode is a boutique software consultancy specializing in application architecture, design and implementation for start-ups and enterprise clients in North American and European markets. How: We took CleanCode through our full brand and web process, and they couldn’t be more thrilled with the results. Even though CleanCode were an established company, there was neither a brand established or an online presence. They were very much in stealth mode if you will. One of CleanCode’s goals in opening up to the world was to help find and attract quality hires, so we leaned into the fun and ed ..read more

The importance of a strong logo in brand identity cannot be overstated. A powerful logo can spur growth, build a community, or even start a movement. However, not every organization gets it right the first time. Some refine their logos over time until they reach the purest form – some even get there, move away, and then come back. The four key principles of a successful logo are relevancy (to the organization’s work or industry), originality (when compared to the competition), memorability (for the target audience), and simplicity (for any application, big or small). We’ll discuss these princi ..read more

In a world where visuals reign supreme, colour plays a crucial role in branding and marketing efforts. With this power comes responsibility. It’s important to ensure that your brand’s colours are accessible to all, including those with visual impairments. Most people are familiar with the Web Content Accessibility Guidelines (WCAG) international standard, which governs web accessibility standards. In this article, we’ll be focusing on the guidelines concerning contrast standards for text and graphics. In particular, how these standards relate to your brand’s colour palette. Additionally, we’ll ..read more

The homepage of a website design is the digital front door to your organization. It can be the first impression of many national associations and the deciding factor between engaging further or leaving the site. Statistics show that users typically spend 54 seconds on a website before leaving (source), and a mere 50 milliseconds to form an opinion about your website (source)! So it’s imperative to get this user experience right. Before we dive into the essential elements of an effective homepage, ideally a discovery exercise would be conducted first. This can be done internally or with a websi ..read more

Who: Established in 2002 and based out of Bowmanville, ON, Tutelar Technologies is a corporation that provides solutions to large scale manufacturing organizations. Ujigami is their plant floor software product that creates an intelligent supervisory service between your manufacturing floor and management. How: We recently collaborated with Tutelar Technologies to revitalize their Ujigami brand and elevate their online presence. Our team delved deep into Ujigami’s core values, target audience, and business objectives, to craft a truly modern brand identity that truly resonates with their custo ..read more

In the age of information overload, many in marketing and communication roles face a challenge. They must manage multiple communication channels effectively and efficiently, including everything from websites and social media platforms to email campaigns and traditional media. It is crucial to keep everything in check to ensure a consistent and successful brand presence. In this article, we’ll explore tips, tools, and actionable steps to help you master the art of multichannel communication. We will also discuss the benefits of partnering with a web design or branding agency to alleviate some ..read more