In this episode of 'No Brainer,' Greg Verdino and Geoff Livingston host Sanjeev Pulapaka, Principal Solutions Architect at AWS and lead author of 'Empowering the Public Sector with Generative AI.' They start the conversation with a discussion about how the Trump Administration will likely deregulate AI guidance, further increasing the speed of adoption in the federal sector. Then three take a deep dive into the impact of generative AI on government operations, its potential to streamline tasks like RFP creation and data management, and the role of AI in improving productivity and ser ..read more

In this episode, Greg and Geoff welcome Lisa Nirell to discuss the evolving landscape of AI and its implications for organizations. Lisa helps mindful leaders cultivate healthy companies and careers. Organizations such as AARP, Alliance Bernstein, CoStar Group, and Hilton hire Lisa to navigate high-stakes transitions. She’s a two-time author, growth strategist, executive coach, open water swimmer, and meditation student. Be sure to check out her books: EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company" and The Mindful Marketer: How to Stay Present and Profitable in a Data-Drive ..read more

In this episode of No Brainer, hosts Geoff Livingston and Greg Verdino chat with guest Gam Dias to explore the intersection of AI and customer service. They discuss the cautious optimism consumers have towards generative AI, the importance of maintaining human interaction in customer service, and the long-term implications of automation in business. The conversation highlights the need for businesses to balance efficiency with empathy, ensuring that technology enhances rather than replaces the human touch. They also delve into the accountability of AI decisions and the strategic thinking requi ..read more

In this episode of the No Brainer podcast, Geoff Livingston and Greg Verdino are joined by Kate Arnold, a senior AI and watsonx technical specialist at IBM and adjunct professor at Fairfield University and Columbia University. They discuss the current state of AI and its impact on consumers and businesses. They also explore the importance of strategic implementation, change management, and employee education in AI adoption. The conversation touches on the role of AI in various industries, such as healthcare and finance, and the potential for rapid innovation in these areas. And of course, you ..read more

In this episode of the No Brainer podcast, hosts Geoff Livingston and Greg Verdino welcome Rex Briggs, chief ai officer at Claritas and AI subject matter expert for the MMA. They explore the limitations of AI, the importance of understanding its capabilities, and the risks associated with its implementation. The conversation delves into the role of algorithms, the significance of precision in AI applications, and the evolving landscape of marketing agencies in the age of AI. Rex shares insights from his book, 'The AI Conundrum', emphasizing the need for businesses to adapt and embrace AI while ..read more

In this episode, Greg and Geoff are joined by Stephanie Pereira, the COO of Astral AI. They discuss the impact of AI on the digital content ecosystem and the challenges and opportunities it presents. The three discuss the exponential increase in content and how AI is making it easier to scale. Immediate impacts include the importance of maintaining quality and relevance in AI-generated content, understanding the role of AI in personalization, and the need to balance human touch and machine in content creation. The conversation explores the need for organizations to define workflows and roles w ..read more

This fun end-of-summer podcast features Nick Unger, Managing Partner, AlterityAI in a follow-up conversation about the AI hype bubble and its potential impacts on enterprise adoption.  Nick, Geoff, and Greg discuss some of the winners and losers of the generative AI bubble (28:52), but before they get there, they discuss what long-term impacts AI hype will have on businesses.  Nick argues that while we may not be approaching artificial general intelligence, the power of generative AI is just beginning to be tapped and to market it Silicon Valley companies will keep promoting roadmap ..read more

Is there an AI bubble and if so what does it mean to businesses? Geoff Livingston and Greg Verdino discuss the AI bubble with guest Shashi Bellamkonda, Principal Research Director, Marketing & AI Research and Advisory for Info-Tech Research Group. The three explore a hype wave or a bubble in the AI industry and the challenges faced by companies that have overinvested in generative AI. They also discuss the role of OpenAI and its missteps in managing consumer expectations. The conversation highlighted the importance of practical applications and the need for critical thinking when it comes ..read more

In this special episode, the AI Knowhow podcast team – Knownwell CEO David DeWolf, CMO Courtney Baker, CPO Mohan Rao, and CSO Peter Buer – take over the No Brainer podcast to dive into how to decipher AI hype and (perhaps) overambitious hope. Is AI poised to solve all of humanity’s problems? Or are we headed for a tech-driven catastrophe? This episode of AI Knowhow dives into the polarizing world of AI hysteria to separate the hype from the hope. Courtney, David, and Mohan break down where AI has been overhyped and where genuine hope lies. They discuss the foundational models in AI, the ..read more

In this conversation, Geoff Livingston interviews Lisa Adams, a CMO known for her expertise in AI. They discuss the importance of trust and authenticity in AI, the challenges of implementing AI responsibly, and the potential for AI to enhance human connection. Liza Adams and Geoff Livingston touch on the rise of PR, the importance of creating personalized and engaging experiences on websites, as well as the need to diversify marketing strategies beyond relying solely on search engines. Finally, they explore the role of brands in elevating the customer experience and building trust in AI, and h ..read more